Okaloosa County BOCC — May 23, 2016 — II. i. Sales Update — reading text

4/12/2016 Wedding / Reunion Leads - Emerald Coast, At Your Service 9 Trade Shows: Wedding Leads - MyEmeraldCoastEvent.com: Nashville Southern Women's Show April 14-17-16 4 Wedding Leads from The Knot: 5 FAM Tours: Welcome Packets: 0 2,629 Welcome Table Lonza Corporation - Wyndham Garden - Motorcoach Receptions: Sales Campaigns:  Sales and Marketing Report April 2016 Tisha Maraj, CMP, Sales Marketing Manager Contracts Issued ECCC Aramark F&B Number of Company Event Dates Projected Comments New/Repeat Value Attendees Revenue Worldwide Spirit Association Overflow Parking 4/9-10/2016 $1,400.00 Repeat $0 100 BAE Conference 6/7-9-/2017 $5,000.00 Repeat $5,000.00 100 Jesus Heart Conference 4/9/2016 $200.00 Repeat $0.00 50 Warren Averett Conference 6/9/2016 $1,500.00 New $5,000.00 200 Celebration of Christopher Ball Family 4/9/2016 $500.00 New $0.00 250 Live BAE Systems Conference 5/17-20/2017 $7,000.00 Repeat $3,500.00 125 Total ECCC Revenue Projected $ 15,600.00 Aramark Revenue $13,500 Total ECCC Projected Revenue Goal $31,384.00 ECCC New Client Goal 4 ECCC Projected Revenue % to Goal 49.71% ECCC New Client % to Goal 50.00% 1  Sales and Marketing Report April 2016 Tisha Maraj, CMP, Sales Marketing Manager Lost/Denied Business ECCC Number of Estimated Company Event Dates Projected Lost Reason Attendees Value Revenue Caged Combat Fight 5/20/2016 $5,000.00 Lack of funds/sponsorship 800 $5,000.00 Emerald Coats Auburn Club Banquet 5/5/2016 $1,000.00 Lost to local competition 250 $9,700.00 Total ECCC Revenue Lost $6,000.00 $14,700.00 Proactive Prospecting Company/Person Event Source Action Outcome Hosts several Email and She loves our area and is trying to Maggie Auckland (CMCA) CMCA events phone find an event to place at the ECCC Annual He is working on logistics for Chris Yeuh PYM Show Site Visit Conference travel for his show. Independent Sent sales kit Carolyn Colon Johns CMCA Still working with her Planner & ECCC Info Found her a Spirit Real Dallas Teague CMCA room for the Working with her on this event. Retreat weekend 4 ECCC Proactive Contact Goal 25 2  Sales and Marketing Report April 2016 Tisha Maraj, CMP, Sales Marketing Manager Reactive Leads Worked Company/Person Event Source Action Next Step /Outcome many phone TV Episode of Producers selected another Sandy/ Epic Cheerleading Phone call calls for Dance comp. location. logistics Vapor Planet Expo Phone call research chose not to host event Sananda Center for Light Healing Circle web email Waiting to hear back/fup FORMAL PROPOSALS ISSUED ECCC Aramark F&B Number of Company Event Dates Projected Comments New/Repeat Accom Req Value Attendees Revenue Arrowhead/Cru Big Break OutreachOutreach 2/28-3/4 $8,000.00 New Yes $0.00 1000 Booz Allen Hamilton Conference 10-23-27/17 $5,000.00 New Yes $5,000.00 300 Tennessee Farmers Banquet 7/12/2016 $800.00 Repeat Yes $21,000.00 600 Total ECCC Projected Revenue $ 13,800.00 Aramark Projected Revenue $26,000.00 3  Sales and Marketing Report April 2016 Tisha Maraj, CMP, Sales Marketing Manager Leads Generated to Partners Total Room Company Event Nights Site Inspections Tours Provided Resource Residential Conference 596 Company/person Event Applique Corner LLC Fall Show 600 Janice Harrison Jesus Heart Resource Residential Mgrs Retreat 560 Lincoln Cox Concert Niceville Class Reunion 2017 Event 275 Mike Coupe Concert Jeff & Kathy Garrett Expo Paul Eubanks Wrestling Ball Family Funeral Laurie banquet Total Room Nights 2031 Janice Harrison Jesus Heart Total # of leads to partners 4 Zane Hoscher Destin Ultra Leads to partners Goal 4 Carol from Fuds Talk groups Leads to Partners % to Goal 100% Keith Wood Caged Combat Activities such as Marketing / Public Relations / Tradeshows: 1-Attended Tourism Meeting. 2-Site Visit/Lunch with Chris Yeuh. 3-Attend Meeting Spots/Sales Calls. 4-Attend Chamber Anniversary Party. 5-Participate in HSMAI Survey. 6-Call with SDR Lead Representative. 7-Research business in Tally for Sales Calls. 4  Sales and Marketing Report April 2016 Emma Thompson, Business Development Coordinator Contracts Issued ECCC Projected Aramark F&B Number of Company Event Dates Comments New/Repeat Revenue Value Attendees WorldVentures