Okaloosa County BOCC — September 3, 2013 — 2013-2014 Marketing Plan Resolution — reading text

RESOLUTION NO. 2013-__ A RESOLUTION OF THE BOARD OF COUNTY COMMISSIONERS OF OKALOOSA COUNTY, FLORIDA, PROVIDING FOR THE ADOPTION OF THE TOURIST DEVELOPMENT STRATEGIC MARKETING PLAN FOR FISCAL YEAR 2013-2014; AND PROVIDING FOR AN EFFECTIVE DATE. WHEREAS, on September 18, 2012 the Board of County Commissioners (the “Board”) adopted revisions to the Operations and Procedures Manual (the “Manual”) governing the operations of the Tourist Development Department (the “TDD”) and Tourist Development Council; and WHEREAS, the revision to the Manual requires the adoption of a Tourist Development Strategic Marketing Plan (the “Plan”) as a component of each annual budget submitted by the TDD; and WHEREAS, the adoption of a Plan to govern the expenditures for marketing and promotion during Fiscal Year 2013-2014 will provide clarity and transparency for the operations of the TDD; and WHEREAS, the Tourist Development Council at its October 24, 2013 meeting reviewed the proposed Plan; and WHEREAS, the Board finds that adopting a Plan which sets forth the proposed marketing activities and expenditures for each fiscal year is in the public interest and is consistent with the requirements of the Manual. NOW THEREFORE, BE IT RESOLVED BY THE BOARD OF COUNTY COMMISSIONERS OF OKALOOSA COUNTY, FLORIDA, AS FOLLOWS: SECTION 1: RECITALS The recitals set forth above are true and correct and are incorporated into this Resolution. SECTION 2: ADOPTION OF THE TOURIST DEVELOPMENT MARKETING PLAN A. The Board hereby adopts the attached Plan, which sets forth the proposed marketing and promotional activities and expenditures for Fiscal Year 2013-2014. B. The proposed expenditures provided in the Plan constitute only a general allocation of projected revenues between the general tasks outlined therein and do not constitute the authorization for the expenditure of those funds. All such expenditures must be 1  authorized pursuant to the task order review and approval process adopted by the Board and codified in Section E.600 of the Manual. SECTION 3: EFFECTIVE DATE This resolution shall become effective immediately upon adoption by the Board of County Commissioners and shall govern all expenditures for marketing and promotion for Fiscal Year 2013-2014. ADOPTED this ____ day of __________ 2013. BOARD OF COUNTY COMMISSIONERS OKALOOSA COUNTY, FLORIDA By: ______________________________ DON R. AMUNDS, CHAIRMAN ATTEST: DON W. HOWARD CLERK OF CIRCUIT COURT By: ________________________________ Deputy Clerk 2