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Okaloosa County BOCC — August 2, 2016 — FY17 Annual SMP — reading text
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Campaign Production
Annual Budget: $500,000
Representative campaign production activities
include:
• Development of CREATIVE ASSETS that define
a campaign (e.g. images, colors, fonts, messaging)
• Production of ADVERTISING RESOURCES
(e.g. photoshoot, tv/radio ad)
Activities are performed throughout the year as
needed.
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Local Event Marketing Funding
Annual Budget: $472,188
The goal of this program is to increase OUT-OF-
MARKET AWARENESS and LODGING
OCCUPANCY, especially during the non-summer
season.
Annual funding is based on event applications
received by the deadline, along with a contingency
amount for new, previously unfunded events.
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Partnerships & Listings
Annual Budget: $16,705
The visitors center and convention center both have
partnerships with VisitFlorida and listings in
various publications and directories not tied to a
particular marketing campaign. Examples include:
• Welcome Center displays
• VisitFlorida DMO Partnership
• VisitFlorida Small Business Partnership
• Publication & Directory listings
Renewals are made throughout the year as needed.
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Promotional Reserves
Annual Budget: $300,000
Appropriated in accordance with County approval
authority and with concurrence of the TDC
Chairman.
A monthly reconciliation of the use of promotional
reserve funds will be provided to the TDC and BCC
for informational purposes.
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Allegiant Air Paid Media Services
Annual Budget: $1,775,148
Appropriated in accordance with approved media
plan and contract terms.
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