Okaloosa County BOCC — September 3, 2013 — reading text

across CanadianTraveller.net • Banner in 8 “Where Next?” newsletter drops • Social media promotions Rationale: • Canadian Traveller online presence complements previously outlined print commitment, allowing for maximum coverage against Canadian Snowbird market Investment & Return: • Canadian Traveller: Cost: $8,700 • Impressions: 159,000 140 Packet Pg. 660 Co-Op 141 Packet Pg. 661 Highlights: The Knot • Impressions: 450,000 • Package includes: • North Florida Wedding Venues – 12 months • Featured Company Banner – first page in category on theknot.com and weddingchannel.com – 12 months • Direct Mail list • E-blast • Destination Wedding Profile Rationale: • A leading wedding/bridal media vendor in print and online Investment & Return: • 50% Cost: $2,500 • Cost Per 6-partners: $417 • Impressions: 450,000 142 Packet Pg. 662  David’s Bridal Highlights: • Circulation: 151,200 (print) • Full Page 4C ad: January – March 2014 • Distributed at David’s Bridal stores & within VF Destination Weddings & Honeymoons (AL, FL, IL, LA, MD, MA, MI, MS, NJ, NY, OH, PA, SC, TN, TX, VA) • Interactive Digital Edition hosted on VacationFun.com, VISITFLORIDA.com & Cloverleaf.com • Promotional E-mails to 50,000 registered brides • Davidsbridal.com banner ads Investment & Return: • 50% Cost: $6,026 • Cost per 6-Partners: $1,004 • Impressions: 151,200 minimum (print only) 143 Packet Pg. 663  Bridal Guide Highlights: • Circulation: 160,000 (print) • Full Page 4C ad: March/April • Visit Florida program distributed to Atlanta, Boston, Chicago, Florida, New York, Philadelphia and DC • Reader Service Reply Card listing and Web Guide exposure Investment & Return: • 50% Cost: $6,116 • Cost per 6-Partners: $1,019 • Impressions: 160,000 minimum (print only) 144 Packet Pg. 664  Atlanta: Weddings Highlights: • Circulation: 68,000 • Half Page 4C ad: Southern Destination Weddings, Fall Issue (Spring issue in Groups plan) • Poly-bagged with magazine & sold at retail Rationale: • Top market publication for reaching brides/mothers • Also distributed through multiple events: Bridal Market, bridal expos, trunk shows and magazine’s signature event, The Best of Atlanta Party Investment & Return: • 50% Cost: $2,573 • Cost per 4-partners: $643 • Impressions: 68,000 minimum 145 Packet Pg. 665  Southern Bride Highlights: • Circulation: 40,000 – Bi-annual • Half Page 4C ad: Summer/Fall • NOTE: Groups has first edition in plan Rationale: • Multi-platform weddings/bridal resource: print, com, blog, app, FB, Twitter, Pinterest & Instagram • Sold in retail and available in advertisers’ locations, upscale spas, hotels & bridal shows throughout South Investment & Return: • 50% Cost: $1,450 • Cost Per 4-partners: $363 • Impressions: 40,000 minimum 146 Packet Pg. 666  Family Magazine Highlights: • Circulation: 501,750 (audited by ABC) • Full Page 4C ad: March, May, June Rationale: • Only woman’s magazine in the military market (since 1958) • 73% read every month • 69% of readers’ spouses also read • 70% of readers are active military & 30% are retired families • 100% commissary coverage • Have regular Travel Department in magazine Investment & Return: • 50% Cost: $3,025 • Cost Per 6-partners: $504 • Impressions: 1,505,250 minimum 147 Packet Pg. 667  DC Military Family Life Highlights: • Circulation: 100,000 – 5x year • Full Page 4C ad: April, May, August Rationale: • Military are accustomed to travel and book family getaways with they have leave • Over 1/3 of all officers live in DC • Distributed in 8 military newspapers Investment & Return: • 50% Cost: $2,000 • Cost Per 4-partners: $500 • Impressions: 300,000 minimum 148 Packet Pg. 668  DCMilitary.com Highlights: • Annual Unique Users: 638,458 • Full Year Digital banner campaign Rationale: • Military are accustomed to travel and book family getaways with they have leave • Over 1/3 of all officers live in DC • Distributed in 8 military newspapers Investment & Return: • 50% Cost: $2,550 • Cost Per 6-partners: $425 • Impressions: 630,000 minimum 149 Packet Pg. 669  Canadian Traveller Highlights: • Circulation: 175,000 • 4+ page “Destination of the Week” feature written by staff with supplied editorial • Full Page 4C ad in Canadian Traveller Spring Issue – 2/3/2014 • Full Page 4C ad in Visit Florida’s Canadian Guide – 1/15/2014 Rationale: • Distribution: paid subscribers, digital by-request, and national newsstand sales per issue • 70% of consumer subscribers are in SW Ontario, 30% in balance of Canada Investment & Return: • 50% Cost: $2,488 per issue • Cost Per 6 Partners: $415 per issue • Impressions: 175,000 minimum 150 Packet Pg. 670 Highlights: Dreamscapes • Circulation: 106,000 • Full Page 4C ad: Visit Florida: Winter 2013 issue: November 27 • Full Page 4C ad: Visit Florida: Spring 2014 issue: February 12 • Annual spotlight on Florida in Fall and Winter issues Rationale: • Inserted in The Globe and Mail and • Available to frequent travelers through distribution in all Air Canada Maple Leaf lounges and online • Distribution: Ontario, British Columbia, Alberta, Manitoba and Quebec Investment & Return: • 50% Cost: $3,085 per issue • Cost Per 6 Partners: $514 per issue • Impressions: 212,000 minimum 151 Packet Pg. 671  Montreal Magazine Highlights: • Circulation: 87,759 • Published by Montreal Gazette newspaper • Urban Expressions, published 5x year • Winter, Fall, Holiday, Summer Spring • FP4C ad: Fall • Supplemented by online banners in Winter & Fall Rationale: • Home delivered by The Montreal Gazette • 76% of readers consider it as their main source of information on travel Investment & Return: • 50% Cost: $1,543 per issue • Cost Per 4 Partners: $386 per issue and online • Impressions: 263,277 minimum 152 Packet Pg. 672 Meetings and Conventions 153 Packet Pg. 673  SGMP Highlights: • Circulation: 3,800 • Half Page 4C ad: March – Annual Show Guide Rationale: • Government agencies hold over 8,000 meetings/year and spend nearly $900 billion • Planners/readers are for all levels of agency meetings: federal, state, county, city Investment & Return: • Cost: $2,000 • Impressions: 3,800 minimum 154 Packet Pg. 674  Meetings Focus Highlights: • Prospect calling/lead generation by industry reps • Daily & Weekly reports – all calls recorded/verified • Bonus November FP4C unit – 55,000 circulation Rationale: • ECCC/CVB supplies criteria • Project becomes turnkey • Delivered higher qualified lead base Investment & Return: • Cost: $6,500 • Estimated Room nights provided/various conversions applied to estimate ROI • Sample program available for review 155 Packet Pg. 675  Plan Your Meetings Highlights: • Circulation: 30,000 • Half Page 4C ad: Spring/April – PYM Annual Guide • 3x Weekly Deals & Highlights • 2x PYM Live Events • Custom Email Blast to 30,000 opt-ins • Destination Guide Editorial & Online ads • Includes Splash Page & Top Banner Ad along with link Rationale: • Planners considering your destination will be sent to your link – managed leads • Have a dedicated lead generation team Investment & Return: • Cost: $5,000 placeholder for customized package • Impressions: TBD 156 Packet Pg. 676  Collinson Media Highlights: • Circulation: 24,150 • Half Page 4C ad: in each publication • Digital Banners on each site • Lead generation calling Rationale: • Comprehensive meeting planner platforms, including events • Award winning publications Investment & Return: • Cost: $17,450 placeholder for custom package • Impressions: TBD 157 Packet Pg. 677  Prevue Highlights: • Circulation: 35,000 • Half Page 4C ad: Sept/Oct – Florida, The South/Coastal meetings • 1 Month – Digital Banners • Geo-targeted e-blast to 5,000 planners • InFocus Q&A – web interview coverage Rationale: • 80% of subscribers are directly responsible for site selection • Each issue has dedicated Florida editorial content Investment & Return: • Cost: $3,865 • Impressions: 40,000 minimum