Okaloosa County BOCC — August 24, 2013 — Action Item Printout — reading text

BOARD OF COUNTY COMMISSIONERS AGENDA REQUEST DATE: August 20, 2013 TO: Honorable Chairman and Members of the Board FROM: Daniel O'Byrne SUBJECT: Revised Peter Mayer Advertising Task Order 59 DEPARTMENT: Tourist Development Department BCC DISTRICT: All STATEMENT OF ISSUE: Pursuant to Okaloosa County Purchasing Policy, purchases in excess of $50,000 require Board approval prior to purchasing. Attached is Revised Task Order 59 from Peter Mayer Advertising in an amount not to exceed $160,000 for Fall Campaign Media Pass Through Costs intended to "drive visitation between Labor Day and November 2013." This $160,000 deployment represents a lower amount than the originally proposed initiative due to the elimination of marketing efforts through OTAs. This Fall advertising effort is part of the Leisure Campaign Media budget line item contained in the approved March 1 - September 30 Marketing Plan. The budget for leisure campaign media was expanded by $200,000 by the Board of County Commissioners on July 16, pursuant to the recommendation of the Okaloosa County Tourist Development codified at their meeting on June 27, 2013. The $160,000 represents a portion of $300,000 budgeted to drive Fall business. BACKGROUND: On December 4, 2012 the Okaloosa County Board of Commissioners entered into an agreement with Peter Mayer Advertising for the provision of marketing, advertising, public relations, website and research services, and social media programming in order to increase tourism and improve the overall economy of Okaloosa County. "Compensation for Paid Media and Pass Through Costs" is specifically addressed in the Agreement and states that "the Contractor will be paid for the actual paid media and pass through costs incurred by the Contractor on behalf of the County with no markup. Such services provided by the Contractor shall require a Task Order, which shall contain a detailed scope of services/goods and an estimated not-to-exceed cost for performing such services or delivering such goods." A copy of Revised Task Order 59 is attached. The provision of these services was specifically contemplated in the approved Okaloosa County Tourist Development Department March 1 - September 30, 2013 Marketing Plan, and identified as a line item entitled "Leisure Campaign Media. OPTIONS: Approve/Disappove RECOMMENDATIONS: Approve Revised Task Order 59 from Peter Mayer Advertising in an amount not to exceed $160,000 for Media Pass Through Costs intended to drive business to Okaloosa County between Labor Day and November 2013. RECOMMENDED BY: APPROVED BY: Ernie Padgett, County Administrator