Okaloosa County BOCC — March 18, 2014 — Marketing Manager DRAFT

OKALOOSA COUNTY CLASS DESCRIPTION, 2014 JOB TITLE: MARKETING MANAGER TOURIST DEVELOPMENT DEPARTMENT REPORTS TO THE TOURIST DEVELOPMENT DIRECTOR GENERAL STATEMENT OF JOB Works with the Tourist Development Director and staff to set strategic direction and manages the Tourist Development Department’s (TDD) advertising, marketing, social media, website, and public relations initiatives to position the Emerald Coast as a premiere leisure, convention, and event destination. SPECIFIC DUTIES AND RESPONSIBILITIES ESSENTIAL JOB FUNCTIONS Works with the Tourist Development Director to develop, direct, and implement the Annual Strategic Marketing Plan. Creates and executes strategies for positioning the reputation, relevance, and value of the local area and convention center within the community and as a tourism destination. Oversees contracted marketing, advertising, public relations, social media, and film commission vendors. Manages advertising placements, planned TDC events, and promotional opportunities. Coordinates efforts among contracted agencies and TDD employees. Manages the advertising budget. Authorizes final approval for marketing and social media projects. Manages and coordinates the TDC Special Event and Sponsorship program – reviews applications and consults with applicants, briefs Tourist Development Director on relevancy of applications to the Emerald Coast mission, coordinates with County staff throughout application approval and payment process. Monitors and reports return on investment of Annual Strategic Marketing Plan components and Special Event and Sponsorship funding awards. Supervises contracted vendors and TDD staff to ensure the Emerald Coast brand consistency on social media outlets (Facebook, Twitter, YouTube, etc). Develops, assigns and evaluates work performed. Ensures all marketing initiatives and communications are integrated with the Emerald Coast brand position and consistent across all platforms (online, radio, print, etc). Develops and manages cooperative stakeholder/community marketing opportunities and advertising programs. Maintains existing and cultivates new collaborative relationships and funding opportunities with industry partners and stakeholders. Attends and participates in regional, national, and international events, public relations and media opportunities, and trade or consumer shows to promote the Emerald Coast brand. Includes public speaking engagements and presentations. Schedules, plans, and hosts press and tourism industry familiarization tours. Collaborates with TDD staff and contracted vendors to manage websites: EmeraldCoastFL.com, EmeraldCoastConventionCenter.com, EmeraldCoastEvents.com. Collects data and maintains various reports, files and calendars. Must be able to meet work schedule and attendance standards. Performs related duties as required.  MINIMUM TRAINING AND EXPERIENCE Bachelor’s degree in Marketing, Business Management, Communications, or closely related field; supplemented by a minimum of three (3) years progressively responsible experience in marketing, promotion, public relations, advertising, social media, and event planning, to include demonstrated creativity and resourcefulness in presentation and promotion; or an equivalent combination of education, training and experience that provides the required knowledge, skills and abilities. Tourism industry marketing preferred. Must be proficient in public speaking and comfortable giving presentations. Must be able to interpret and analyze market research. Experience using Microsoft Office suite of programs, Internet Explorer, social media is preferred. Working knowledge of Adobe Creative Suite (Photoshop, Illustrator, In Design and Flash) preferred. Basic knowledge of HTML coding and Hootsuite preferred. Requires a valid driver license. MINIMUM QUALIFICATIONS OR STANDARDS REQUIRED TO PERFORM ESSENTIAL JOB FUNCTIONS Physical Requirements: Must be able to travel using various modes of transportation; including public transportation and air travel. Must be physically able to operate a variety of machines and equipment including computer, office equipment, telephone, etc. Must be able to exert 50 to 75 pounds of force occasionally, or 10 to 20 pounds of force frequently, and/or a negligible amount of force constantly to lift, carry, push, pull or otherwise move objects. Physical demands are in excess of sedentary work. Requires full range of body motion, to include bending at the waist, using lower extremities and using back muscles. Requires prolonged periods of sitting and standing. Data Conception: Requires the ability to compare and judge the readily observable, functional, structural or compositional characteristics (whether similar to or divergent from obvious standards) of documentation, analysis information, display components and equipment utilized. Interpersonal Communication: Requires the ability of speaking and/or signaling people to convey or exchange information; includes issuing and receiving assignments and/or directions. Requires the ability to tactfully and effectively interact with the public and with co-workers. Language Ability: Requires ability to read a variety of technical data, policy and procedure manuals, codes, professional journals, etc. in moderately complex terminology. Requires the ability to prepare forms and reports using prescribed formats and adhering to all rules of grammar, spelling, diction and punctuation. Requires the ability to communicate effectively in Standard English. Requires the ability to communicate with a broad array of individuals from various professional backgrounds. Must be able to articulate information to others. Intelligence: Requires the ability to apply principles of logical or scientific thinking to define problems, collect data, establish facts and draw valid conclusions; to interpret a variety of technical instructions in written, mathematical or diagrammatic form; to learn and understand relatively complex principles and techniques; to make independent judgments in absence of supervision; to acquire knowledge of topics related to primary occupation. Requires the application of principles of influence systems and synthesis functions. Verbal Aptitude: Requires the ability to record and deliver information, to explain procedures, to follow oral and written instructions. Must be able to communicate effectively with co-workers, the public and supervisors. Numerical Aptitude: Must be able to add, subtract, multiply and divide; calculate decimals and percentages; compute discount, profit and loss, ratio and proportion; perform statistical calculations. Form/Spatial Aptitude: Requires the ability to inspect items for proper length, width and shape, and visually read various information. Motor Coordination: Requires the ability to coordinate hands and eyes accurately in operating modern office equipment and machinery. Manual Dexterity: Must have moderate levels of eye/hand/foot coordination. Color Discrimination: Requires the ability to differentiate between colors and shades of colors. Interpersonal Temperament: Requires the ability to deal with people beyond receiving instructions. Must be adaptable to performing under moderate levels of stress, imposed by frequent deadlines, peak workloads or public contact. Avoids violent behavior and any other type of behavior that could threaten the safety of other employees or the public. Physical Communication: Requires the ability to talk and hear: (talking: expressing or exchanging ideas by means of spoken words; hearing: perceiving nature of sounds by ear). Must be able to hear and understand communications through telephone and radio. Effective: