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Okaloosa County BOCC — November 20, 2014 — VI.a. Sales Marketing Report October 2014 — reading text
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April Sarver, Sales Marketing Coordinator
Military / Sara Classroom Training Phone Sales Kit Email staying on base
Maria Concert Web Sales Kit Email Considering
Sales Kit Email and Considering for
Micah Hill Wedding Phone conversation 2016
Prospects *proactive
Company/Person Event Source Action Outcome
Prospect
thanked me and
Intro and sales kit asked for a
Southern Med. / Nancy Annual Members SDR email follow up
Email, Virtual Tours 13 Follow ups
47 Connect Leads Various Connect 13 & 14 and Sales Kits Requested
Email, Virtual Tours 2 Follow ups
13 Collaborate Leads Various Collaborate 2014 and Sales Kits Requested
Contracts Issued
ECCC Projected Comments Aramark F&B Number of
Company Event Dates
Revenue New/Repeat Value Attendees
Law Offices of JMF Estate Strategies 1/27/2015 $200.00 Repeat $0.00 60
Caged Combat Caged Combat V 2/6/2015 $5,622.50 Repeat $15,000.00 1200
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Sales Marketing Report
October 1, 2014 - October 31, 2014
April Sarver, Sales Marketing Coordinator
A Real Change #BEMORE Book Tour 1/14/2015 $1,510.00 New $9,000.00 1800
National Beta Club Leadership Summit 10/8/2015 $1,425.00 Repeat $0.00 250
Wes Fields Island Dance Party 2/21/2025 $875.00 Repeat $15,000.00 500
Total ECCC Revenue Projected $9,632.50 F&B Total $39,000.00
Lost/Denied Business
ECCC Projected Number of
Company Event Dates Comments
Revenue Attendees
First Choice
FortuneBuilders Real Estate January 9-11, 2015 $3,190.00 Date Not avail 150
problems
retaining
Tammy's Journey's Travel Expo 2/4/2015 $3,793.00 vendors 400
Total ECCC Revenue Lost $6,983.00
Marketing / Public Relations / Tradeshows
1. Sent Constant Contact Newsletter 7. Participated in Catering Clarification Meetings
2. Sales/Marketing Meeting 8. Participated in Xsite and Destin Chamber Sponsor Meetings
3. Facebook and Twitter Posts 9. Participated in Hotel Convention Collection Meeting
4. Volunteered at Hog Ralley Booth 10. Attended Tourism Committee Meeting
5. Attended FWB Chamber FF Breakfast
6. Attended Destin Chamber Luncheon
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