Okaloosa County BOCC — September 24, 2015 — Agenda Packet — reading text

2.l.a Attachment: II. l. TDC_Marketing_Presentation_September_24 (4782 : Marketing Update (Shantelle Dedicke))  2015 Chicago Takeover Packet Pg. 148 11 2.l.a Attachment: II. l. TDC_Marketing_Presentation_September_24 (4782 : Marketing Update (Shantelle Dedicke))  Chicago Takeover – Specials Needed! • Wave I, October - December: • Transit advertising • Landing page • E-mail program • Wave II, November – December • Movie theatre advertising • Exclusive partner specials needed by October 1 • Valid October 1, 2015 – February 29, 2016 Packet Pg. 149 12 2.l.a Attachment: II. l. TDC_Marketing_Presentation_September_24 (4782 : Marketing Update (Shantelle Dedicke))  EmeraldCoasting.com • Partner Access • http://www.emeraldcoastfl.com/partners • Login: • Accommodation • Password: EmeraldCoast • Submit the following: • Accommodation information • Restaurant information • Special deal • Event Packet Pg. 150 13 2.l.a Attachment: II. l. TDC_Marketing_Presentation_September_24 (4782 : Marketing Update (Shantelle Dedicke))  Current Campaigns Packet Pg. 151 14 2.l.a Attachment: II. l. TDC_Marketing_Presentation_September_24 (4782 : Marketing Update (Shantelle Dedicke))  Christmas Campaign • August – November • Campaign: • Online • Print • Social www.AVeryEmeraldChristmas.com Packet Pg. 152 2.l.a Attachment: II. l. TDC_Marketing_Presentation_September_24 (4782 : Marketing Update (Shantelle Dedicke))  Snowbird Campaign • August – November • Campaign: • Online • Print • Social Packet Pg. 153 2.l.a Attachment: II. l. TDC_Marketing_Presentation_September_24 (4782 : Marketing Update (Shantelle Dedicke))  Upcoming Initiatives Packet Pg. 154 17 2.l.a Attachment: II. l. TDC_Marketing_Presentation_September_24 (4782 : Marketing Update (Shantelle Dedicke))  Upcoming Initiatives Atlanta Braves Partnership • October 2 game • Qualified meeting planners and families invited • Partnering with Aramark Gulf-to-Table Campaign • Begin development in October Campaign Refresh • Photography shoot in October Packet Pg. 155 18 2.l.a Attachment: II. l. TDC_Marketing_Presentation_September_24 (4782 : Marketing Update (Shantelle Dedicke))  Thank You Packet Pg. 156 19 2.l.a Attachment: II. l. TDC_Marketing_Presentation_September_24 (4782 : Marketing Update (Shantelle Dedicke))  2.m Tourist Development Council Meeting: 09/24/15 02:00 PM 1540 Miracle Strip Parkway Department: Tourist Development Council Fort Walton Beach, FL 32548 Category: Report Prepared By: Aida Wilkinson SCHEDULED Initiator: Aida Wilkinson Sponsors: TDC ITEM (ID # 4783) DOC ID: 4783 Film Commission Update (Gail Morgan) Updated: 9/21/2015 10:49 AM by Aida Wilkinson Page 1 Packet Pg. 157  2.m.a August 2015 Film Commission Report August Leads: 21 Film Commission attended Film Florida Quarterly Meetings and Visit Florida Governor’s Conference Film Florida Silver Level Conference Sponsor. Film Florida awarded Burt Reynolds the Film Florida Legends Tourism Ambassador Award. Production Services Association (PSA) Meeting held August 12, 2015 at Ft. Walton Attachment: II. m. Film Commission Update (4783 : Film Commission Update (Gail Morgan)) Beach Chamber of Commerce. Film Commission attended Tri County Partnership Initiative (TCPI) meeting. A Class Act Studios “Red Carpet Event”, “Industry Client Workshop and Showcase”, “Audition Like a Pro with Video Submission.” PSA member Adam Halter NCIS New Orleans Internship House Hunters Episode filmed in Destin aired Audio Series Xmen, Batmen the Long Halloween ,Fantastic Four released TLC Kate Plus 8 Summer Vacation $27,500 Local locations, local accommodations, local vendors, local crew FWB Medical Center Commercial #6 $7,500 Local production company (Revive Media Services), local crew, local talent, Local locations, local accommodations, local vendors CVS Commercials (2) $15,500 Local production company (Emerald Coast Film Works), local crew, local locations Peacock Productions/NBC “Disappeared” Discovery Investigations $3,500 Local locations, local crew Travel Channel 3 Episodes “Top Ten Locals List” $28,000 Local production company (Color Earth/Reynolds), local crew Collie Pictures/Nat Geo Bill Nyes Global Meltdown $1,500 Local crew (Baker) Another Broken Egg Video Shoot $2,500 Local production company (Duffy), local location, local crew, local talent Regatta Bay Image spot Not yet reported Local producer (Lardner), local location, local crew Permatex “Spray Nine” Cleaning Product 2 Videos $2,750 Local producer (Baker), local editing, local crew Andrews Institute Safe Kids Organization Not yet reported Local production company (Barnes), local crew NBC Nightly News with Lester Holt $5,500 Local production company (Barnes), local crew Children in Crisis Children’s Neighborhood Not yet reported Local producers (Baker/Nielson), local locations Jay Blake Video Marketing Plan $2,500 Local editor (Baker) Okaloosa County Supervisor of Elections Video in pre-production August 2015 Economic Impact: $ 541,800 Study conducted by the Florida Legislature and released in 2014 shows the monies spent on production has an ROI of 5.6 Packet Pg. 158  2.m.a Channels Aug 1, 2015 ­ Aug 31, 2015 ALL » DEFAULT CHANNEL GROUPING: Organic Search New Users ­7.37% Explorer Summary Attachment: II. m. Film Commission Update (4783 : Film Commission Update (Gail Morgan)) Aug 1, 2015 ­ Aug 31, 2015: Sessions Aug 1, 2014 ­ Aug 31, 2014: Sessions 12 6 … Aug 8 Aug 15 Aug 22 Aug 29 Source Sessions Sessions New Users 9.15% 9.15% 179 vs 164 179 vs 164 1. google Aug 1, 2015 ­ Aug 31, 2015 170 94.97% Aug 1, 2014 ­ Aug 31, 2014 158 96.34% 2. bing Aug 1, 2015 ­ Aug 31, 2015 7 3.91% Aug 1, 2014 ­ Aug 31, 2014 1 0.61% 3. yahoo Aug 1, 2015 ­ Aug 31, 2015 2 1.12% Aug 1, 2014 ­ Aug 31, 2014 3 1.83% 4. aol Aug 1, 2015 ­ Aug 31, 2015 0 0.00% Aug 1, 2014 ­ Aug 31, 2014 2 1.22% Rows 1 ­ 4 of 4 Packet Pg. 159  2.m.a Location Aug 1, 2015 ­ Aug 31, 2015 ALL » COUNTRY: United States New Users 72.93% Map Overlay Summary Attachment: II. m. Film Commission Update (4783 : Film Commission Update (Gail Morgan)) 1 136 Region Sessions Sessions New Users 256 256 % of Total: 72.93% (351) % of Total: 72.93% (351) 1. Florida 136