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B.300. AGENDA
There shall be an official agenda for every Council meeting, which shall determine the order of business
conducted at the meeting. The agenda will be prepared for each Council meeting by the Director and
reviewed by the Chairman. Individuals or entities wishing to place an item on an upcoming agenda for
Attachment: I. j. TDD Manual (4780 : TDD Manual Update (Charlotte Dunworth))
Council action must submit a written request to the Director at least two (2) weeks prior to a regularly
scheduled meeting along with any supporting documentation. Department staff, and the Council
attorney if necessary, shall provide background information on each agenda item and such information
shall be available to Council members at least two (2) business days prior to a scheduled meeting. Items
may be added to the agenda when deemed necessary, by majority vote of the Council, in emergency
situations when the issues are time critical or cost sensitive. Except as otherwise provided for herein,
non-agenda matters shall be confined to items that are informational only.
B.400. RULES OF PARTICIPATION
1) Rules. The Council meetings shall be subject to all the procedural requirements of Chapter 286,
Florida Statutes. All Council meetings must be duly noticed and open to the public. Council
members are prohibited from discussing with any other Council member any matter on which
foreseeable action will be taken by the Council.
2) Public Participation. Council meetings will be conducted by the Council Chairman, the Vice-
Chairman, or a designee, in a manner to permit the greatest possible participation by all Council
members and the interested public.
3) Council Participation. Council members must be present at the meeting to participate.
Participation by electronic participation or proxy vote is prohibited.
4) Majority/Quorum. Approval of a motion requires an affirmative vote of a simple majority vote of
the Council members present and voting. Five (5) Council members shall constitute a quorum of
the Council for purposes of conducting business.
5) Abstention. Any Council member desiring to abstain from voting shall publicly disclose the reason
for the abstention before the vote is taken, in compliance with Section 286.012 and Chapter 112,
Florida Statutes. Full disclosure must be made in writing within fifteen (15) days after the date of
such meeting by completing a Voting Conflict Form (see Appendix) and filing it with the Director.
The Voting Conflict Form shall be attached to the minutes of the meeting in which the abstention
took place.
B.500. MINUTES
Written minutes shall be kept of each Council meeting. A written summary of each meeting shall be
presented at the next Council meeting for approval by Council members and signed by the Council
Chairman and Director. Such written summary shall include the Council members in attendance, major
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items of discussion, formal action taken at such meetings, and items presented during public comments.
The Council shall abide by Florida Statutes in regard to minutes and public participation.
Attachment: I. j. TDD Manual (4780 : TDD Manual Update (Charlotte Dunworth))
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SECTION TWO: TOURIST DEVELOPMENT DEPARTMENT
OPERATIONS AND PROCEDURES MANUAL
C. TOURIST DEVELOPMENT PLAN, STRATEGIC MARKETING PLAN, AND BUDGET
C.100. TOURIST DEVELOPMENT PLAN
1) Pursuant to Section 125.0104(4)(d), Florida Statutes, the County has adopted a Tourist Development
Plan by ordinance enacted by the Board. The Tourist Development Plan may not be substantially
amended except by ordinance enacted by an affirmative vote of a majority plus one additional
member of the Board.
2) As necessary, the Director shall present a revised Tourist Development Plan to the Council.
3) As necessary, the Council shall recommend to the Board any proposed changes to the Tourist
Attachment: I. j. TDD Manual (4780 : TDD Manual Update (Charlotte Dunworth))
Development Plan.
C.200. STRATEGIC MARKETING PLAN
1) The Director is responsible for preparing an annual Strategic Marketing Plan, which shall set forth
the proposed marketing activities and expenditures for the upcoming fiscal year. The Strategic
Marketing Plan shall be presented to the Council for review and recommendation along with the
proposed annual budget. The Council’s recommendation shall be presented to the Board for final
approval.
2) Funds may be allocated to a “Promotional Reserves” category to provide for promotional
opportunities that may arise which are not identified in the Strategic Marketing Plan. Promotional
reserve funds may be appropriated in accordance with County purchasing policies and approval
authorities and the Act, along with concurrence of the Council Chairman. A monthly reconciliation
of the use of promotional reserve funds will be provided to the Council and Board for informational
purposes.
3) The County recognizes that deviations from the proposed marketing activities identified in the
approved Strategic Marketing Plan may occur during the year. The Director will apprise the Council
and the Board of these changes as they become known. An amended Strategic Marketing Plan shall
be presented to the Council for review and recommendation to memorialize the changes on a
quarterly basis, as necessary. The Council’s recommendation shall be presented to the Board for
final approval on a quarterly basis, as necessary.
C.300. BUDGET
The budget process is governed by Florida Statutes, Department of Revenue rules, and County budget
ordinances and policy. Additionally:
1) Initial Draft Budget. The Director is responsible for compiling the initial draft of the proposed
annual budget for presentation to the Council prior to the date for submission of the annual budget
proposal to the County Administrator. This draft shall contain, at a minimum, the following items:
a. Projected tourist development tax revenues for the budget period.
b. Projected expenses by account number and summarized by category for the budget period.
c. Proposed capital projects for a five-year period.
d. Recommendation on staff positions and salaries, if position changes.
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e. Recommendation on reserve levels.
2) Council Review. The Council is responsible for conducting at least one public meeting on the
proposed budget recommended by the Director before the proposed budget is submitted to the
County Administrator.
3) Board Review. The Director will present the Council’s recommended budget to the County
Administrator, who will use the recommendation in preparing the budget submission to the Board
during its budget review process.
4) Council Review of Adopted Budget. The Director will present the budget adopted by the Board
to the Council. The Council shall review the adopted budget to ensure conformity with the Tourist
Development Plan and the provisions of Section 125.0104, Florida Statutes. If the Council has any
objections to the adopted budget, the objection(s) shall be presented to the Board.
Attachment: I. j. TDD Manual (4780 : TDD Manual Update (Charlotte Dunworth))
5) Budget Modifications and Reserve Expenditures. The Director shall present to the Council any
proposed modifications to approved budget line items or allocation of reserve funds during the
course of the budget year which require Board action. The Council shall provide its recommendation
on the proposed changes to the Board.
C.400. ACCOUNTS
All present tourist development tax revenues and those carried forward from year-to-year shall be placed
in an interest-bearing trust fund in accordance with Florida Statutes, which shall then be re-allocated to
various areas as required by Section 125.0104, Florida Statutes. In no case shall the Tourist
Development Trust Funds be co-mingled with the general revenue of the County.
D. FINANCIAL AND TOURISM PROMOTION MONITORING
Financial and tourism promotion monitoring is governed by Florida Statutes and the County’s Tourist
Development Plan ordinance. Specifically:
D.100. FINANCIAL REPORTS
1) The Director is responsible for presenting financial reports, at least quarterly, to the Council and
Board. Financial reports shall contain, at a minimum, the following budget-to-actual information:
a. Revenues.
b. Expenditures.
2) The Director is responsible for presenting detailed expenditure information, at least quarterly, to
assist the Council in identifying possibly unauthorized expenditures.
D.200. TOURISM PROMOTION AND MARKETING REPORTS
1) The Director is responsible for presenting reports on tourism promotion and marketing campaigns,
at least quarterly, to the Council and Board. Reports shall address, at a minimum, the following
areas:
a. Ad Agency.
b. Destination Sales.
c. Convention Center Sales.
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d. Film Commission.
E. PROCUREMENT PROCEDURES
E.100. PROCUREMENT AND PAYMENT
1) All operating, advertising/marketing/promotional, and capital expenditures made during the fiscal
year shall be in conformity with the County Purchasing Manual. Additionally:
a. All procurements in excess of $25,000 shall be approved by the TDD attorney prior to starting
the County purchasing approval process.
b. All payments in excess of $25,000 shall be approved by the TDD attorney prior to starting the
Attachment: I. j. TDD Manual (4780 : TDD Manual Update (Charlotte Dunworth))
County payment approval process.
2) Property
