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Okaloosa County BOCC — September 24, 2015 — Agenda Packet — reading text
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Rice, Peterson, Dixon, Anderson, Joyce, Gossom
g. Destin Fire Control District Contract Amendment (Charlotte Dunworth)
Motion: To Approve an as presented
RESULT: MOTION APPROVED [UNANIMOUS]
MOVER: Dixon
SECONDER: Rice
AYES: Guidry, Rice, Peterson, Dixon, Anderson, Joyce, Gossom
Tourist Development Council Page 2 August 27, 2015
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h. Destin Fire Control District Contract Renewal (Charlotte Dunworth)
Motion: To Approve as presented
RESULT: MOTION APPROVED [UNANIMOUS]
MOVER: Dixon
SECONDER: Rice
AYES: Guidry, Rice, Peterson, Dixon, Anderson, Joyce, Gossom
i. Local Event Marketing Funding Process Evaluation Form (Charlotte Dunworth)
There was discussion whether it was appropriate to consider multi-bedroom condos as one unit. Staff
Minutes Acceptance: Minutes of Aug 27, 2015 2:00 PM (Items for TDC Approval/Recommendation)
was directed to add a question regarding whether the TDD staff was helpful.
j. Dish Worth the Drive (Shantelle Dedicke)
Motion: To Approve as presented
RESULT: MOTION APPROVED [UNANIMOUS]
MOVER: Guidry
SECONDER: Rice
AYES: Guidry, Rice, Peterson, Dixon, Anderson, Joyce, Gossom
II. Items for Information Purposes Only – (Speaker)
k. Marketing Update (Shantelle Dedicke)
l. Emerald Coast Classic Update (Shantelle Dedicke)
There was discussion on how room nights are being generated and reported in the taxing district for this
event.
Motion: To Approve as presented
RESULT: MOTION APPROVED [UNANIMOUS]
MOVER: Joyce
SECONDER: Dixon
AYES: Guidry, Rice, Peterson, Dixon, Anderson, Joyce, Gossom
III. Items for Information Purposes Only – (No Speaker)
m. Smith Travel Research Lodging Reports
n. Okaloosa Tax Collector Report
Mr. Schroeder mentioned he reported to the BCC that we are ahead of our neighboring counties in TDT
collections and market share will be reclaimed if the trend continues.
o. Expenditure Transaction Report
Mayor Anderson inquired whether anyone has ever asked any questions based on this report.
p. Reconciliation of Promotional Reserves
q. ECCC & Group Sales Marketing Update
Ms. Joyce requested the $266 per person per day multiplier be reviewed in light of the EDC’s recent re-
port of $106. Mr. Schroeder responded $266 is from DMAI. He has requested the calculation method-
ology from both organizations for comparison.
r. Film Commission Update
Mr. Gossom noted we would see quite a few dollars if state incentive money is ever passed.
s. Visitor Center Top 10 States
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t. Airport Enplanements & Deplanements (VPS by carrier & Comparison)
IV. Public Comment (3 minutes each)
Mr. Guidry stated the Aramark contract was extended through January 1, 2016; an RFP needs to happen
quickly unless the contract is to be extended again. Mr. Schroeder advised staff is meeting tomorrow to dis-
cuss the issue.
Prebble Ramswell spoke in favor of the Fire District’s proposal.
Minutes Acceptance: Minutes of Aug 27, 2015 2:00 PM (Items for TDC Approval/Recommendation)
Chairman Peterson read a letter from a Fort Walton Beach resident who visited Texas.
V. Next TDC Meeting: September 24, 2015 2:00 p.m. Emerald Coast Convention Center (Dale Peterson)
VI. Adjourn (Dale Peterson)
Chairman Peterson adjourned the meeting at 4:05 P.M.
APPROVED: APPROVED:
By: By:
Name: Dale E. Peterson Name: Ed Schroeder
Title: Chairman Title: Director, Tourist Development Dept.
Date: Date:
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Tourist Development Council Meeting: 09/24/15 02:00 PM
1540 Miracle Strip Parkway Department: Tourist Development Council
Fort Walton Beach, FL 32548 Category: Update
Prepared By: Aida Wilkinson
SCHEDULED Initiator: Aida Wilkinson
Sponsors:
TDC ITEM (ID # 4774) DOC ID: 4774
Financial Update (Charlotte Dunworth)
Updated: 9/21/2015 2:17 PM by Aida Wilkinson Page 1
Packet Pg. 7
1.d.a
Financial Update
September 2015
FY 2014-15 AMENDED BUDGET: $44,978,359
Financial data as of 09/15/15
The adopted budget of $34,917,500 has been amended to record an FDOT Urban Corridor grant for
seasonal bus service to Okaloosa Island and Destin, Aramark’s annual investment contribution, an FDEP
grant for dune walkover construction on Okaloosa Island, a FWC grant for artificial reef construction, tourism
summit partnerships, prior year cash carryforward, and the transfer of 2nd & 3rd penny reserves to the 1st
penny for beach restoration.
REVENUE ANALYSIS
Attachment: I. d. Financial Update (4774 : Financial Update (Charlotte Dunworth))
(1)
TDT collections = $13.3M; $125K transferred from current year TDT collections to BP account.
Reserves are the largest component of budgeted revenues because the budget reflects anticipated
revenues as well as current cash on hand. Reserves/cash on hand represents the accumulation of unspent
prior year bed tax dollars; it’s not an actual source of incoming revenues for the year.
Tourist development taxes comprise the largest part of actual annual revenue collections. Each percentage
is anticipated to generate $2.68M, for a total of $13.4M in bed taxes. Lodging establishments remit bed tax
collections to the Tax Collector by the 20th of each month for the preceding month. The Tax Collector
reconciles and remits the revenues to the County by the 10th of the following month. Due to the timing of
this process, $13.3M in actual revenue represents collections through July.
September 17, 2015 Packet
Tourist Development Department, Okaloosa County, FL Pg. 8
Financial Update – September 2015 1.d.a
RevPAR
Revenue per available room (RevPAR) is a widely used performance metric in the lodging industry.
RevPAR is a measurement for a point in time, so it is most appropriately used when comparing equivalent
time periods (e.g. October 2014 to October 2013).
RevPar = gross monthly receipts divided by days in month divided by number of units (data
taken from Tax Collector’s monthly reports)
Attachment: I. d. Financial Update (4774 : Financial Update (Charlotte Dunworth))
September 17, 2015 Tourist Development Department, Okaloosa County, FL
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Financial Update – September 2015 1.d.a
EXPENSE ANALYSIS
Attachment: I. d. Financial Update (4774 : Financial Update (Charlotte Dunworth))
Amended Budget: (1)$15K transferred from convention center operations to personnel to cover overtime; (2)$25K added
to convention center operations for Aramark annual investment contribution; (3)$15K transferred from special events to
capital for interactive trade show booth purchase; (4)$74K transferred from 5th penny promotional reserve for Destin to
Fish production; (5)$109K transferred from living shorelines for dune walkovers grant match; (6)$125K transferred from
SMP to BP; (7)$100K transferred from artificial reefs for grant match; (8)$376K cash carryforward for ECCC operations
& equipment; (9)$4K for tourism summit partnerships; (10)$125K transferred from reserves to replenish SMP; (11)$25K
cash carryforward for 35% O&M; (12)$4M cash carryforward for beach restoration; (13)$43K cash carryforward
adjustment; (14)$1.6M cash carryforward for future ECCC improvements; (15)$22K transferred from contractual services
to personnel for Film Commission Liaison; (16)$3.6M transfer of 2nd & 3rd reserves to 1st reserves.
September 17, 2015 Tourist Development Department, Okaloosa County, FL
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Financial Update – September 2015
