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Tourist Development Council
1540 Miracle Strip Parkway
Fort Walton Beach, FL 32548
Regular Meeting http://www.okaloosafl.com
~ Agenda ~
Thursday, September 24, 2015 2:00 PM Emerald Coast Convention Center
Council Members & Staff
Dale E. Peterson Chairman
Thomas Rice Vice-Chairman
Thom Gossom Owner, Best Gurl, Inc. - Mktg & Comm. Firm
Joe Guidry Manager, Ramada Plaza Beach & RV Resorts
Rachel Joyce General Manager, Hampton Inn
Martin Owen Regional Sales & Marketing Director, Wyndham Vac
Honorable Mike Anderson City of FWB Representative
Honorable Tuffy Dixon City of Destin Representative
Honorable Carolyn Ketchel Commissioner District 2
Ed Schroeder Director, Tourist Development Department
Lynn Hoshihara TDD Attorney
Greg Stewart County Attorney
Pledge of Allegiance and Welcome (Dale Peterson - Chairman)
Council Member Minute
Attorney Update
a. TDT funding of rescue services on Crab Island
Director Update
b. Signage Update
Public Comments Related to Current Agenda (3 minutes each)
Visitor
I. Items for TDC Approval/Recommendation
c. Tourist Development Council - Regular Meeting - Aug 27, 2015 2:00 PM
d. Financial Update (Charlotte Dunworth)
e. Review of Adopted FY16 Budget (Charlotte Dunworth)
f. City of Destin Agmt for Waterfront Access Maint & Capital Impvmts (Charlotte Dunworth)
g. City of FWB Agmt for Landing Covered Performance Stage (Charlotte Dunworth)
Tourist Development Council Page 1 Printed 9/21/2015
Regular Meeting Agenda September 24, 2015
h. City of FWB Agmt for Museum Exhibit (Charlotte Dunworth)
i. Operational & Capital Funding Request Form (Charlotte Dunworth)
j. TDD Manual Update (Charlotte Dunworth)
k. FY16 SMP Amendment (Shantelle Dedicke)
II. Items for Information Purposes Only - (Speaker)
l. Marketing Update (Shantelle Dedicke)
m. Film Commission Update (Gail Morgan)
III. Items for Information Purposes Only - (No Speaker)
n. Destin History & Fishing Museum Agmt for Exhibit
o. Smith Travel Research Lodging Reports (Report was not received yet)
p. Okaloosa Tax Collector Report
q. Expenditure Transaction Report
r. Reconciliation of Promotional Reserves
s. ECCC & Group Sales Marketing Update
t. Visitor Center Top 10 States
u. Airport Enplanements & Deplanements (VPS by carrier & Comparison)
IV. Public Comment (3 minutes each)
V. Next TDC Meeting (Dale Peterson)
Thursday, October 22, 2015 2:00 p.m. Emerald Coast Convention Center
VI. Adjourn (Dale Peterson)
Tourist Development Council Page 2 Printed 9/21/2015
1.c
Tourist Development Council
1540 Miracle Strip Parkway
Fort Walton Beach, FL 32548
Regular Meeting www.EmeraldCoastFL.com
~ Minutes ~
Thursday, August 27, 2015 2:00 PM Emerald Coast Convention Center
Council Members & Staff
Attendee Name Title Status Arrived Departed
Minutes Acceptance: Minutes of Aug 27, 2015 2:00 PM (Items for TDC Approval/Recommendation)
Dale E. Peterson Chairman, Dale E. Peterson Vacations Present - -
Thomas Rice Vice-Chairman, Magnolia Grill Present - -
Rachel Joyce Hampton Inn FWB Present - -
Martin Owen ResortQuest by Wyndham Absent - -
Thom Gossom Best Gurl, Inc. Present - -
Joe Guidry Ramada Plaza Resort Present - -
Honorable Tuffy Dixon City of Destin Councilman Present - -
Honorable Mike Anderson City of Fort Walton Beach Mayor Present - -
Honorable Carolyn Ketchel Commissioner, District 2 Absent - -
Ed Schroeder Director, Tourist Development Department Present - -
Lynn Hoshihara TDD Attorney Present - -
Pledge of Allegiance and Welcome (Dale Peterson - Chairman)
Meeting called to order at 2:00 P.M. by Chairman Dale Peterson.
Council Member Minute
Mr. Guidry stated that the Poker Run was held last weekend with more than 1,000 people attending. It was a great
event.
Mr. Rice mentioned that the World War II Ranger Reunion would be held in September as well as the 86 th Bomber
Group Reunion.
Ms. Joyce expressed disappointment at the TDC not being noted as a top economic impact on the EDC report. She
also stated the sales reports may be overstated.
Attorney Update
Ms. Hoshihara noted she cannot attend the October meeting and Ms. Kerry Parsons will attend in her place. Ms.
Hoshihara advised that the TDC Selection Committee had reappointed Mr. Gossom and Mr. Owen and newly ap-
pointed Ms. Melissa Matern to four-year terms commencing in October.
Ms. Joyce commented Ms. Matern is an amazing person. The Council members thanks Ms. Joyce for her service.
Director Update
a. Gateway Landscaping
Mr. Schroeder stated that the DOT has approved an entryway in Shalimar; other previously approved entryways are
in Mary Esther and Destin. Using the “wave” theme consistently in the signage is much better branding for the loca-
tions, including at all parks and beach access ways. Mr. Schroeder requested TDC consensus to move forward.
Mayor Anderson inquired how this relates to the Chamber’s efforts and requested annual maintenance cost infor-
mation be provided. Mr. Dixon requested the Destin accessways be kept in mind for signage as well. Staff was
directed to move forward with this preliminary plan and return with more information.
b. TDC Selection Committee
(See Attorney’s Update)
Public Comments Related to Current Agenda (3 minutes each)
None.
Visitor
c. 1. Transit Presentation
Elliott Kampert introduced Mr. Ayan Upadhyay of Maruti Fleet Management, who addressed the council regarding
the issue of effective transportation. His firm proposes to assess the current system, talk to users to evaluate the ef-
Tourist Development Council Page 1
Packet Pg. 3
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fect on tourism, and determine the most effective resolution utilizing branding and vision to grow transit. Mayor
Anderson suggested surveying to determine where the stops should be. Mr. Upadhyay responded areas of major
foot traffic, limited parking, and congestion would be considered. Ms. Joyce inquired about the impact to tourism.
Mr. Upadhyay responded the seasonal influx is important as well as eliminating congestion by connecting hotels to
attractions. Mr. Rice mentioned consistency; currently green trolley and white bus. Mr. Peterson stated the im-
portance of continual service so when one bus leaves another arrives. Mr. Dixon requested contact be made with the
City of Destin.
2. Destin Fire Control District
Chief Sasser and Tommy Green informed the Council of two drownings this summer and presented three options
Minutes Acceptance: Minutes of Aug 27, 2015 2:00 PM (Items for TDC Approval/Recommendation)
for funding a rescue patrol at Crab Island. There was discussion regarding jurisdiction, tourism impact, budget im-
pact, and alternative funding options.
To direct Ms. Hoshihara to investigate and report back on feasibility and to di-
Motion:
rect Ms. Dunworth to sharpen pencil for funds.
RESULT: MOTION APPROVED [6-1]
MOVER: Guidry
SECONDER: Rice
AYES: Guidry, Rice, Peterson, Dixon, Anderson, Gossom
NAYS: Joyce
Ms. Hoshihara inquired whether the Council was interested in setting a deadline for agenda items. Ms. Joyce
agreed there should be a deadline. Mr. Gossom concurred that items need to be vetted before placed on the agenda
unless it is an emergency.
Mr. Gossom reiterated his suggestion the Council budget a contingency amount for items such as this. Mayor An-
derson concurred. Ms. Dunworth responded a contingency line would be added to each penny for the FY17 budget.
I. Items for TDC Approval/Recommendation
d. July 30, 2015 TDC Meeting Minutes (Dale Peterson)
Motion: To Approve as presented
RESULT: MOTION APPROVED [UNANIMOUS]
MOVER: Dixon
SECONDER: Guidry
AYES: Guidry, Rice, Peterson, Dixon, Anderson, Joyce, Gossom
e. Financial Update (Charlotte Dunworth)
Motion: To Approve as presented
RESULT: MOTION APPROVED [UNANIMOUS]
MOVER: Dixon
SECONDER: Rice
AYES: Guidry, Rice, Peterson, Dixon, Anderson, Joyce, Gossom
f. Horizons Contract Extension (Charlotte Dunworth)
Motion: To Approve as presented
RESULT: MOTION APPROVED [UNANIMOUS]
MOVER: Dixon
SECONDER: Rice
AYES: Guidry,
