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Okaloosa County Public Library Cooperative
Strategic Plan for 2014 – 2016
Adopted by the OCPLC governing board on August 28, 2013
www.readokaloosa.org
1
OUR MISSION
The Okaloosa County Public Library Cooperative (OCPLC) provides convenient, free
access to information, ideas, books and technology that enriches, educates and
empowers the residents of Okaloosa County.
OUR VISION
The Okaloosa County Public Library Cooperative will foster the spirit of exploration, the
joy of reading, and the pursuit of knowledge for all ages and cultures. It will offer
individual enlightenment in every aspect of information and technology in a welcoming
environment that provides challenge, collaboration and entertainment through proactive
service that exceeds customer expectations.
OUR PHILOSOPHY
The Okaloosa County Public Library Cooperative values free public access to
information resources collected to satisfy all segments of our service area, provided
through exceptionally personal and innovative public service. We recognize and respect
diversity of cultures, thinking, literacy, learning styles, age, background and talents. We
recognize the value of rapidly changing technological, economic, political and social
environments, and strive to incorporate the changes wherever it is feasible and
appropriate for our library culture and operations.
Lunch & used book sale, Mary Esther Library Fort Walton Beach Library celebrates the facility’s 10th anniversary.
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Understanding library users guides our strategy:
Surveys of library customers provide insight into how people use libraries, their
expectations for service, and how they view the importance of libraries. We use this
data to ensure we are providing the most-desired services, and to benchmark our
libraries against those across the nation. National comparison positions us to meet the
needs of people moving into our county as well as the needs of current residents.
Of the 53% of Americans who visited a library or bookmobile in the past 12
months, the % who have done the following activities
Borrow print books 73%
Browse the shelves for books or media 73%
Research topics of interest 54%
Get help from a librarian 50%
Sit, read, and study, or watch or listen to 49%
Use a research database 46%
Attend or bring a younger person to a class, program or
41%
event designed for children or teens
Borrow a DVD or videotape of a movie or TV program 40%
Read or check out printed magazines or newspapers 31%
Use library computers or WiFi connection 26%
Attend a meeting of a group 23%
Attend a class, program, or lecture for adults 21%
Borrow or download an audio book 17%
Borrow a music CD 16%
Data source: Pew Research Center’s Internet & American Life Library Services Survey of 2,252 people age 16 and older
conducted October 15-November 10, 2012. The survey was conducted in English and Spanish and on landline and cell phones.
http://libraries.pewinternet.org/2013/01/22/library-services/
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“In more than 16,000 public libraries across the U.S., librarians offer a lifeline to
people trying to adapt to challenging economic circumstances by providing
technology training and online resources for employment, access to government
resources, continuing education, retooling for new careers and starting a small
business. More than 74 percent of libraries offer software and other resources to
help patrons create resumes and employment materials, and 72 percent of
libraries report that staffs help patrons complete online job applications. Libraries
have also fueled renewed interest in and use of library services. Americans are
capitalizing on free access to books, magazines, e-books, DVDs, the Internet
and professional assistance.”
-- Maureen Sullivan, president, American Library Association, July 2012
4
Our environment influences our strategic plan:
Decreased Revenue – During FY2008-2013, the library cooperative suffered a
59% decrease in county-allocated dollars. From the FY08 high of $1,304,000 to
the FY13 low of $513,600, the annual budget shrank by $790,400. State Aid to
Libraries decreased 19% from $113,464 in FY2008 to $91,258 in FY2013.
Flat Economy – Successive years of economic hardship have led to residents’
increased reliance upon public resources and services, such as library internet
access, cultural programs and leisure activities, and borrowing materials rather
than purchasing for personal use.
Population Growth – In March 2013, the U.S. Census Bureau ranked the
Crestview-Fort Walton Beach-Destin Metropolitan Area as the third-fastest
growing region in the United States with a 3.6% increase in population from 2011
to 2012. Okaloosa County ranked 59th nationally in growth from 2010 to 2012;
the Census Bureau estimates county population increased by 5.1% to just over
190,000 by July 1, 2012.
Core Operations – While revenues and budgets have decreased, the needs in
our communities have not decreased. Maintaining core operations at the current
level is a challenge. Expanding services at current funding levels is not realistic.
Sustaining core operations such as facility hours, courier service, relevant
lending collections, children’s literacy programs and the technology infrastructure
are a priority.
Technology –Technologies change rapidly and frequently; there is no indication
that this will change. We rely heavily upon the internet and computers to support
core operations yet the Cooperative’s network infrastructure is aging. Outdated
hardware and software limits functionality for both staff and customers. The
public looks to libraries to provide exposure to, and training for, new
technologies.
Geography – Okaloosa residents are distant from large cities with major
museums and cultural events. Libraries play an important local role in making the
arts accessible both geographically and financially.
Focus areas of our strategic plan
TECHNOLOGY ▲ COLLABORATION ▲ CREATION
EDUCATION ▲ SPACES ▲ SERVICE ▲ AWARENESS
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TECHNOLOGY
The Library will be the place to explore and use a variety of technologies.
We will connect Okaloosa County residents to the 21st century world of
digital literacy through training, information and access.
Wireless Internet access at Niceville Public Library is a critical service.
To focus on Technology we will:
Maintain and upgrade our infrastructure of servers, software and operating
systems to prevent interruptions in service
Build the size and scope of our digital library collection for e-readers
Make children’s computers available at all 6 libraries
Provide accessibility to technologies for special needs customers
Expand the library’s virtual portal to a world of learning and resources, including
e-government, interlibrary loan and local history materials.
Integrate new technologies and provide multimedia resources such as podcasts
and YouTube channel videos
Provide workshops and “one-on-one” training to allow customers to explore new
devices and technologies, and ensure they can use our technology resources
Redesign the Cooperative’s outdated Web site in a format that can be easily
maintained by OCPLC staff
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COLLABORATION
We will expand and strengthen partnerships with outside organizations,
including the government sector, businesses, educational institutions,
museums and nonprofit organizations. Our collaborations will increase our
ability to provide quality programs and services, and will benefit individuals,
neighborhoods, local businesses and the community.
Northwest Florida State College Jazz Ensemble performs at Destin Library.
To focus on Collaboration we will:
Nurture relationships with local, state and federal agencies
Provide forums to foster community discussion of timely topics
Conduct grant-funded joint projects with community organizations
Strengthen partnerships with local economic development agencies, chambers,
and workforce development agencies
Coordinate activities and programs with local schools
Participate in local history and digitized preservation projects
7
CREATION
Our libraries will be places for the community to create content, such as
videos, music, art, multimedia presentations and promotional products for
the small business environment.
Teens at Crestview Library create henna tattoo designs.
To focus on Creation we will:
Provide programs for all ages that nurture personal creativity
Expand the availability of multimedia tools and software applications
Offer training in 21st century applications such as self-publishing, social
networking, creation software or cloud computing
Stimulate interest and enjoyment of the arts by hosting free events with guest
authors and performance artists
Dedicate library spaces for customer work spaces
Develop staff knowledge of creation tools and processes so they can effectively
facilitate use of equipment
8
EDUCATION
A foundation of literacy and knowledge is critical for members of our
community to live, learn and work in the 21st century. Our libraries will be
the support system for students in formal and informal education from
preschool to university, embracing public, private and home school
programs as well as the self-directed learner.
Young readers welcome Curious George to the Valparaiso Library.
To focus on Education we will:
Promote an atmosphere that fosters early literacy and life-long learning
Designate spaces to accommodate activities for personal and professional
growth
Provide technology and infrastructure to support distance education students
Offer online materials and information resources that are accessible at the library
and remotely
Implement programs and services that enhance development of a skilled and
ready workforce
9
SPACES
Our libraries will be centers that engage the community and bring people
together. We will provide dedicated areas for teens, children and adults that
encourage exploration and collaboration. Our spaces expand beyond our
libraries’ walls to our global Web presence, community outreach areas, and
partner locations.
Ribbon cutting for the Library Spot lending
