Okaloosa County BOCC — September 15, 2015 — Melissa Matern 081415

Melissa  Matern   Melissa@saltwaterrestaurants.com   119  Monahan  Dr.   Ft.  Walton  Beach,  FL  32547   850.796.0300     PERSONAL  QUALIFICATIONS   • Strong  oral  and  written  communication  skills.     • Excellent  motivation  and  team  building  leadership  skills.   • Marketing  strategies,  corporate  communications,  product  positioning  and  branding,  web  and   print  development,  training  materials  development  and  public  and  media  relations.   • Local  connections  and  networking  skills  unmatched.   • Experience  in  events;  planned,  coordinated  and  executed.       ACHIEVEMENTS  AND  COMMUNITY  INVOLVEMENT   • Graduate,  Leadership  Walton  2012   • Board  of  directors,  Fort  Walton  Beach  Chamber,  2014-­‐2016   • Board  of  directors,  Mattie  Kelly  Arts  Foundation,  2015   • Treasurer,  Okaloosa  Island  Hospitality  Association,  2015       EXPERIENCE   Director  of  Marketing  and  Events    (June  2012-­‐Present).   The  Boardwalk,  Okaloosa  Island  /  Bonezzi  Development    Destin/Fort  Walton  Beach,  Florida   Responsible  for  the  organizations  marketing  activities  and  oversees  the  development  and  delivery  of   a  fully  integrated  marketing  strategy  to  include  but  not  limited  to,  social  media,  graphic  design,   public  relations  and  event  planning.   • Research  development  creation  and  implementation  of  the  Brand  strategy.   • Developing  the  marketing  strategy  for  new  and  existing  products     • Overseeing  implementation  of  the  Marketing  strategy  -­‐  including  campaigns,  events,  digital   marketing,  and  public  relations.     • Working  closely  with  the  management  team;  enabling  them  to  meet  their  marketing   objectives/needs  by  providing  them  with  appropriate  tools,  materials  and  presentations.       • Ensuring  that  the  marketing  objectives  and  components  are  implemented.   • Manage  social  media  presence  and  direct  programs  to  improve  social  media  reputation.   • Developing  and  delivering  marketing  and  communications  strategies  for  the  organization.   • Undertake  continuous  analysis  of  competitive  environment  and  consumer  trends.     • Direct  the  planning  and  execution  of  events.     • Select  and  serve  as  primary  point  of  contact  for  all  vendors   • Manage  budgets  of  up  to  $50,000  for  over  1000  attendees