Okaloosa County BOCC — October 5, 2013 — reading text

$195,000.00 0.0% 534010 CS-PARKS CLEANING $0.00 $0.00 $0.00 $0.00 $100,000.00 $0.00 $100,000.00 0.0% 534109 CS-BEACH CLEANING-DESTIN $0.00 $0.00 $0.00 $0.00 $250,000.00 $0.00 $250,000.00 0.0% 534110 CS-BEACH CLEAN-OK ISLAND $0.00 $0.00 $0.00 $0.00 $180,000.00 $0.00 $180,000.00 0.0% 534111 CS-TURTLE WATCH PROGRAM $0.00 $0.00 $0.00 $0.00 $47,000.00 $0.00 $47,000.00 0.0% 534716 CS-BEACH RENOURISH $0.00 $78,097.00 $1,050,000.00 $1,131.22 $10,000.00 $0.00 ($1,040,000.00) (99.0%) 545990 INSURANCE-OTHER $0.00 $0.00 $0.00 $0.00 $866.00 $0.00 $866.00 0.0% 549520 ADMINISTRATIVE CHARGES $76,433.23 $78,094.80 $63,000.00 $15,025.68 $72,000.00 $0.00 $9,000.00 14.3% 549901 LEGAL ADVERTISING $0.00 $0.00 $0.00 $0.00 $5,000.00 $0.00 $5,000.00 0.0% OPERATING EXPENSES $129,929.75 $230,734.87 $1,123,500.00 $20,401.96 $901,866.00 $0.00 ($221,634.00) (19.7%) 563490 OTHER IMPROVEMENTS $0.00 $0.00 $0.00 $0.00 $1,000,000.00 $0.00 $1,000,000.00 0.0% 563735 BEACH ACCESSWAY $0.00 $0.00 $0.00 $0.00 $500,000.00 $0.00 $500,000.00 0.0% 563753 ARTIFICIAL REEF $0.00 $0.00 $0.00 $0.00 $125,000.00 $0.00 $125,000.00 0.0% CAPITAL OUTLAY $0.00 $0.00 $0.00 $0.00 $1,625,000.00 $0.00 $1,625,000.00 0.0% 581702 CITY OF DESTIN $0.00 $0.00 $1,550,439.00 $0.00 $0.00 $0.00 ($1,550,439.00) (100.0%) GRANTS & AIDS $0.00 $0.00 $1,550,439.00 $0.00 $0.00 $0.00 ($1,550,439.00) (100.0%) 591001 BT-GENERAL FUND $0.00 $0.00 $0.00 $0.00 $411,798.00 $0.00 $411,798.00 0.0% 599010 RESERVE/CASH CARRYFORWARD $0.00 $0.00 $3,140,138.00 $0.00 $4,001,674.00 $0.00 $861,536.00 27.4% 599090 RESERVE FOR CONTINGENCIES $0.00 $0.00 $2,031,761.00 $0.00 $2,000,000.00 $0.00 ($31,761.00) (1.6%) NON-OPERATING EXPENSES $0.00 $0.00 $5,171,899.00 $0.00 $6,413,472.00 $0.00 $1,241,573.00 24.0% Packet Pg. 465 TOTAL DEPARTMENT $207,413.43 $308,097.56 $7,922,598.00 $56,536.62 $9,020,000.00 $0.00 $1,097,402.00 13.9% 8.6.b.d Attachment: FY 13-14 Budget Beach Cleaning (2115 : Award of Bid # TDD 56-13, Beach Cleaning Services)  8.6.c BOARD OF COUNTY COMMISSIONERS AGENDA REQUEST DATE: October 1, 2013 TO: Honorable Chairman and Members of the Board FROM: Daniel O'Byrne SUBJECT: Peter Mayer Advertising Task Order 75 DEPARTMENT: Tourist Development Department BCC DISTRICT: All STATEMENT OF ISSUE: Pursuant to Okaloosa County Purchasing Policy, purchases in excess of $50,000 require Board approval prior to purchasing. Attached is Task Order 75 from Peter Mayer Advertising in an amount not to exceed $203,725 for Emerald Christmas Campaign Media Pass Through Costs intended to "drive visitation during the holiday season" 2013. This initiative is identified as a separate line item (1151-548043) in the 2013-2014 budget approved by the Okaloosa County Board of Commissioners on September 16, 2013. BACKGROUND: On December 4, 2012 the Okaloosa County Board of Commissioners (BoCC) entered into an agreement with Peter Mayer Advertising for the provision of marketing, advertising, public relations, website and research services, and social media programming in order to increase tourism and improve the overall economy of Okaloosa County. "Compensation for Paid Media and Pass Through Costs" is specifically addressed in the Agreement and states that "the Contractor will be paid for the actual paid media and pass through costs incurred by the Contractor on behalf of the County with no markup. Such services provided by the Contractor shall require a Task Order, which shall contain a detailed scope of services/goods and an estimated not-to-exceed cost for performing such services or delivering such goods." A copy of Task Order 75 is attached. A summary description of the services to be provided by Peter Mayer Advertising with regard to this campaign is also attached. The provision of these Emerald Christmas Media Pass Through Services at a higher financial level was specifically contemplated by the Okaloosa County Tourist Development Council (TDC) at their September 9, 2013 meeting, and was to be recommended to the BoCC at that higher level. That recommendation; however, included over $300,000 for a Television/Cable component that had to be abandoned due to timing issues regarding the completely new development and deployment of a high quality Emerald Christmas TV Spot. The resultant Task Order 75 reflects the net intentions of the TDC's recommendation without the Television/Cable component. OPTIONS: Approve/Disapprove RECOMMENDATIONS: Approve Task Order 75 from Peter Mayer Advertising in an amount not to exceed $203,725 for Media Pass Through Costs intended to drive business to Okaloosa County during the holiday season 2013. Packet Pg. 466  8.6.c RECOMMENDED BY: APPROVED BY: Ernie Padgett, County Administrator Packet Pg. 467  8.6.c.a Packet Pg. 468 Attachment: PMA Task Order 75 (2123 : Peter Mayer Advertising Task Order 75)  8.6.c.a Packet Pg. 469 Attachment: PMA Task Order 75 (2123 : Peter Mayer Advertising Task Order 75)  8.6.c.a Packet Pg. 470 Attachment: PMA Task Order 75 (2123 : Peter Mayer Advertising Task Order 75)  8.6.c.a Packet Pg. 471 Attachment: PMA Task Order 75 (2123 : Peter Mayer Advertising Task Order 75)  8.6.c.a Packet Pg. 472 Attachment: PMA Task Order 75 (2123 : Peter Mayer Advertising Task Order 75)  8.6.c.a Packet Pg. 473 Attachment: PMA Task Order 75 (2123 : Peter Mayer Advertising Task Order 75)  8.6.c.a Packet Pg. 474 Attachment: PMA Task Order 75 (2123 : Peter Mayer Advertising Task Order 75)  8.6.c.a Packet Pg. 475 Attachment: PMA Task Order 75 (2123 : Peter Mayer Advertising Task Order 75)  8.6.c.a Packet Pg. 476 Attachment: PMA Task Order 75 (2123 : Peter Mayer Advertising Task Order 75)  8.6.c.a Packet Pg. 477 Attachment: PMA Task Order 75 (2123 : Peter Mayer Advertising Task Order 75)  8.6.c.a Packet Pg. 478 Attachment: PMA Task Order 75 (2123 : Peter Mayer Advertising Task Order 75)  8.6.c.a Packet Pg. 479 Attachment: PMA Task Order 75 (2123 : Peter Mayer Advertising Task Order 75)  8.6.c.a Packet Pg. 480 Attachment: PMA Task Order 75 (2123 : Peter Mayer Advertising Task Order 75)  8.6.c.a Packet Pg. 481 Attachment: PMA Task Order 75 (2123 : Peter Mayer Advertising Task Order 75)  8.6.c.a Packet Pg. 482 Attachment: PMA Task Order 75 (2123 : Peter Mayer Advertising Task Order 75)  8.6.c.a Packet Pg. 483 Attachment: PMA Task Order 75 (2123 : Peter Mayer Advertising Task Order 75)  8.6.c.a Packet Pg. 484 Attachment: PMA Task Order 75 (2123 : Peter Mayer Advertising Task Order 75)  8.6.c.a Packet Pg. 485 Attachment: PMA Task Order 75 (2123 : Peter Mayer Advertising Task Order 75)  8.6.c.a Packet Pg. 486 Attachment: PMA Task Order 75 (2123 : Peter Mayer Advertising Task Order 75)  8.6.c.a Packet Pg. 487 Attachment: PMA Task Order 75 (2123 : Peter Mayer Advertising Task Order 75)  8.6.c.a Packet Pg. 488 Attachment: PMA Task Order 75 (2123 : Peter Mayer Advertising Task Order 75)  8.6.c.a Packet Pg. 489 Attachment: PMA Task Order 75 (2123 : Peter Mayer Advertising Task Order 75)