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Okaloosa County BOCC — November 20, 2014 — III.e. Promo Reserves — reading text
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TOURIST DEVELOPMENT DEPARTMENT MEMORANDUM
DATE: November 20, 2014
TO: Tourist Development Council
FROM: Ed Schroeder, Tourist Development Department Director
Charlotte Dunworth, Finance, Administration, & Compliance Manager
SUBJECT: Monthly Reconciliation of Promotional Reserve Funds
Background
Per the adopted FY15 Strategic Marketing Plan: “Promotional Reserve funds may be appropriated in
accordance with County approval authority and with concurrence of the TDC Chairman. A monthly
reconciliation of the use of promotional reserve funds will be provided to the TDC and BCC for
informational purposes.”
Discussion
At its October meeting, the TDC approved sponsoring the Emerald Coast Classic NCAA basketball
championship hosted by Northwest Florida State College. The sponsorship provides the destination
logo overlaid on the scoreboard, mentions and commercial spots over the two day period, and one 30-
second commercial spot on CBS Sports at a cost of $3,000.
Promotional reserves in the amount of $80,000 remain available for appropriation.
TDC Recommendation to BCC
For informational purposes only; no recommendation needed.