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Okaloosa County BOCC — May 30, 2013 — Marketing Plan Budget — reading text
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Machine-extracted text — 09-Marketing Plan Budget.pdf
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Marketing Plan Budget
Research $55,200
Leisure Campaign
Fall Shoulder Season Campaign (September – October) $200,000
A Very Emerald Christmas Campaign (November – December) $525,000
Snowbird Campaign (January – February) $130,000
Spring Shoulder Season Campaign (March – May) $200,000
Summer Campaign (Memorial Day – Labor Day) $100,000
Bounceback Advertising & Promotion $25,000
Groups, Meetings & Conventions Campaign $200,000
Branding $300,000
Collateral, Campaign Production & Visitors Guide $400,000
Base Services/Travel Reimbursement $465,000
Total $2,600,000
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