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Financial Update
April 2014
FY 2013-14 AMENDED BUDGET: $36,713,969
Financial data as of 04/18/14
The adopted budget of $33,967,750 has been amended during the year to record BP grant funds for
marketing, FDEP grant funds for Okaloosa Island dune walkovers, FDOT grant funds for seasonal transit
service on Okaloosa Island and Destin, and reserve carryforwards.
REVENUE ANALYSIS
Reserves are the largest component of budgeted revenues because the budget reflects anticipated
revenues as well as current cash on hand. Reserves/cash on hand is a budget “placeholder” and
represents the accumulation of unspent prior year bed tax dollars; it’s not an actual source of incoming
revenues for the year.
Tourist development taxes comprise the largest part of actual annual revenue collections. Each
percentage is anticipated to generate $2.4M, for a total of $12M in bed taxes. Lodging establishments
remit bed tax collections to the tax collector by the 20th of each month for the preceding month. The tax
collector reconciles and remits the revenues to the County by the 10th of the following month. Due to the
timing of this process, the $2.0M in actual revenue only represents collections through February. Based
on year-to-date receipts, tourist development tax revenues are on track to generate $13.4M this year,
which is $1.4M or 11.5% more than budgeted.
April 18, 2014 Tourist Development Department, Okaloosa County, FL
Financial Update – April 2014
EXPENSE ANALYSIS
Reserves are the largest component of budgeted expenses because budgeted expenses must equal
budgeted revenues. The budgeted use/drawdown of reserves is reflected in the amount by which
budgeted reserves expenses are less than budgeted reserves revenues:
$21M reserve revenue – $15M reserve expenses = $6M budgeted use/drawdown for capital projects.
Each percentage of the bed tax is required to be spent in a certain way per County Ordinance.
April 18, 2014 Tourist Development Department, Okaloosa County, FL
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Financial Update – April 2014
EXPENSES BY LEVEL OF TOURIST DEVELOPMENT TAX RESTRICTION
FIRST PERCENTAGE
(These permissible uses are intended to be representative, not all-inclusive)
beach park facilities or beach improvements
beach & waterway maintenance, renourishment,
restoration, enhancement, access
tourist destination facilities
SECOND PERCENTAGE
(These permissible uses are intended to be representative, not all-inclusive)
visitor services, brochure distribution, communication
and research
tourist bureau administration
lifeguard services and protection
April 18, 2014 Tourist Development Department, Okaloosa County, FL
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Financial Update – April 2014
THIRD PERCENTAGE
(These permissible uses are intended to be representative, not all-inclusive)
operations, maintenance, improvement of Visitor
Welcome or Information Centers, Convention Center,
and Tourist Destination Facilities
promotion of the Convention Center and Tourist
Destination Facilities
FOURTH PERCENTAGE
(These permissible uses are intended to be representative, not all-inclusive)
expansion, renovation, reconstruction of the convention
center and outdoor venues
April 18, 2014 Tourist Development Department, Okaloosa County, FL
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Financial Update – April 2014
FIFTH PERCENTAGE
(These permissible uses are intended to be representative, not all-inclusive)
tourism promotion
STRATEGIC MARKETING PLAN
RevPAR
Revenue per available room (RevPAR) is a widely used performance metric in the lodging industry.
RevPar is a measurement for a point in time, so it is most appropriately used when comparing equivalent
time periods (e.g. February 2014 to February 2013). However, since year-to-year comparison is not
possible until twelve months of data are obtained, it is being presented here to establish benchmarks.
RevPar = gross monthly receipts divided by days in month divided by number of units
(data taken from Tax Collector’s monthly reports)
April 18, 2014 Tourist Development Department, Okaloosa County, FL
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Financial Update – April 2014
EXPENDITURE TRANSACTION ANALYSIS
Pursuant to Florida Statutes 125.0104(4)(e), “The council shall continuously review expenditures…
Expenditures which the council believes to be unauthorized shall be reported to the county governing
board and the Department of Revenue”. One of the most comprehensive reports from the County’s
accounting system is the Expenditure Transaction Analysis, which lists the fiscal period, date, transaction
type, check number, vendor number, vendor name, dollar amount, and description for each tourist
development tax expenditure transaction. This report is being provided to assist the TDC in identifying
possibly unauthorized expenditures.
The following pages provide transaction detail for the month of March 2014.
April 18, 2014 Tourist Development Department, Okaloosa County, FL
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SUNGARD PENTAMATION, INC. PAGE NUMBER: 1
DATE: 04/18/2014 OKALOOSA COUNTY BOCC AUDIT11
TIME: 14:06:12 EXPENDITURE TRANSACTION ANALYSIS
SELECTION CRITERIA: transact.yr=’14’ and transact.period=’6’ and transact.fund=’104’
ACCOUNTING PERIOD: 7/14
FUND − 104 − TOURIST DEVELOPMENT FUND
DEPARTMENT − 1151 − 5TH TDT−TOURISM PROMOTION
ACCOUNT DATE T/C ENCUMBR REFERENCE VENDOR BUDGET EXPENDITURES ENCUMBRANCES DESCRIPTION
534003 CS−CONSULTING
6 /14 03/06/14 21 V1403706 21200456 GAIL MORGAN 3,166.67 .00 FILM COMMISSION SVCS
TOTAL CS−CONSULTING .00 3,166.67 .00
534018 CS−CHAMBER OF COMMERCE
6 /14 03/06/14 21 3817 002981 FWB CHAMBER OF C −5,000.00 .00 OCT−DEC2013
6 /14 03/06/14 21 E1403670 002981 FWB CHAMBER OF C 5,000.00 .00 OCT−DEC2013
6 /14 03/06/14 21 1403658 002241 DESTIN AREA CHAM 5,000.00 .00 OCT−DEC2013
6 /14 03/06/14 21 3817 002981 FWB CHAMBER OF C 5,000.00 .00 OCT−DEC2013
6 /14 03/27/14 21 1404261 002241 DESTIN AREA CHAM 5,000.00 .00 JUL13−SEP13
TOTAL CS−CHAMBER OF COMMERCE .00 15,000.00 .00
534500 CS−PERSONNEL
6 /14 03/06/14 21 1403694 21101150 LANDRUM STAFFING 904.40 .00 NIXON 2/15/14
6 /14 03/06/14 21 1403694 21101150 LANDRUM STAFFING 904.40 .00 NIXON 2/22/14
6 /14 03/20/14 21 1404021 21101150 LANDRUM STAFFING 1,006.16 .00 NIXON 3/1/14
6 /14 03/27/14 21 1404292 21101150 LANDRUM STAFFING 972.24 .00 NIXON 3/8/14
TOTAL CS−PERSONNEL .00 3,787.20 .00
545990 INSURANCE−OTHER
6 /14 03/03/14 19 BUDGET−5 62.00 GENERAL LIABILITY
TOTAL INSURANCE−OTHER .00 62.00 .00
547002 PRINTING & BINDING
6 /14 03/25/14 21 V2140138 014799 BANK OF AMERICA 115.00 .00 SQ PRINTPRO LLC
6 /14 03/25/14 21 V2140138 014799 BANK OF AMERICA 115.00 .00 SQ PRINTPRO LLC
TOTAL PRINTING & BINDING .00 230.00 .00
548001 PROMOTIONAL ACTIVITIES
6 /14 03/25/14 17 21401020−01 21400180 PARKSBYNATURE NE 15,000.00 12 MONTH AGREEMENT FOR PA
TOTAL PROMOTIONAL ACTIVITIES .00 .00 15,000.00
548020 WEBSITE DEV & MAINTENANCE
6 /14 03/07/14 17 21400909−01 20900370 REVIVE MEDIA SER 3,051.00 WEBSITE/DATABASE SEO & MA
6 /14 03/25/14 21 V2140138 014799 BANK OF AMERICA 169.83 .00 NETWORK SOLUTIONS, LLC
6 /14 03/25/14 21 V2140138 014799 BANK OF AMERICA 269.84 .00 NETWORK SOLUTIONS, LLC
6 /14 03/25/14 21 V2140138 014799 BANK OF AMERICA 559.80 .00 NETWORK SOLUTIONS, LLC
TOTAL WEBSITE DEV & MAINTENANCE .00 999.47 3,051.00
548040 PUBLIC RELATIONS
6 /14 03/25/14 21 V2140138 014799 BANK OF AMERICA 495.00 .00 PR NEWSWIRE ASSOCIATION
TOTAL PUBLIC RELATIONS .00 495.00 .00
548042 FALL CAMPAIGN
6 /14 03/05/14 21 1403721 21300295 PETER A MAYER AD 431.25 .00 TO40MEDIA
TOTAL FALL CAMPAIGN .00 431.25 .00
RUN DATE 04/18/2014 TIME 14:06:12 SUNGARD PENTAMATION, INC. − FINANCIAL ACCOUNTING
SUNGARD PENTAMATION, INC. PAGE NUMBER: 2
DATE: 04/18/2014 OKALOOSA COUNTY BOCC AUDIT11
TIME: 14:06:12 EXPENDITURE TRANSACTION ANALYSIS
SELECTION CRITERIA: transact.yr=’14’ and transact.period=’6’ and transact.fund=’104’
ACCOUNTING PERIOD: 7/14
FUND − 104 − TOURIST DEVELOPMENT FUND
DEPARTMENT − 1151 − 5TH TDT−TOURISM PROMOTION
ACCOUNT DATE T/C ENCUMBR REFERENCE VENDOR BUDGET EXPENDITURES ENCUMBRANCES DESCRIPTION
548043 CHRISTMAS CAMPAIGN
548043 CHRISTMAS CAMPAIGN
