Okaloosa County BOCC — October 4, 2013 — Ongoing Visitor Profile Research — reading text

Okaloosa Tourist Development Department (TDD) Ongoing Visitor Profile Research Task Order #117 November 12, 2013 Peter Mayer Okaloosa TDD Page 1 Confidential 41111242v2 Okaloosa TDD Ongoing Visitor Profile Research TABLE OF CONTENTS BACKGROUND & PROJECT ASSIGNMENT ACTIVITIES & DELIVERABLES COST BILLING GENERAL ASSUMPTIONS CONTACT INFORMATION SAA wn bf | N = SIGNATURES aA & bk F&F WO | WH Peter Mayer Confidential Okaloosa TDD-- Page 2 1111242v2 Okaloosa TDD Ongoing Visitor Profile Research 1 BACKGROUND & PROJECT ASSIGNMENT Okaloosa County, through Okaloosa County Tourist Development Department (hereafter referred to as “Client”) has asked Peter Mayer (hereafter referred to as “Agency”) to partner with The University of West Florida to develop ongoing visitor profile information in order to: o Measure RO! and effectiveness of marketing efforts Optimize marketing parameters Media markets Demographics Target insight Outline growth of the destination and forecast for the future oOo 00 0 The County approved the Strategic Marketing Plan on November 5, 2013, which included a line item for “Research (ongoing visitor profile and economic impact study)” in the amount of $55,200. 2 ACTIVITIES & DELIVERABLES Findings to include: a. remo anes Hotel nights/condo nights Visitation Visitor expenditure Length of stay Cities of origin Demographics Forecasting for future Economic impact - In accordance with Contract #C12-2007-TDC, the Agency has attached single source forms for Client review Inclusions: e Includes Agency Account Management time (covered by monthly agreement) to manage and oversee the research process in a timely manner e Includes Agency Strategy time (covered by monthly agreement) to review research findings and provide necessary input on the project Exclusions: e Excludes any Agency creative development resulting from research findings. Any necessary work will be submitted in Task Orders for Client review and approval Peter Mayer Confidential Okaloosa TDD-- Page 3 1111242v2 Okaloosa TDD Ongoing Visitor Profile Research 3 COST Ongoing Visitor Profile Research | $55,200 4 BILLING Client will be billed in accordance with Contract # C12-2007-TDC. The estimated not to exceed cost of this Task Order is $55,200 5 GENERAL ASSUMPTIONS The following are general assumptions about the project that affect the timing, scope or cost of the project. The above assumes: Timely delivery of any required documentation from the Client e Client will make available appropriate personnel and decision-makers for attending scheduled workshops and meetings for reviews and approval so immediate consensus can be reached e Client will conduct timely reviews and provide consolidated feedback and written approvals on a timely basis based on an agreed-upon schedule e Delays in Client reviews may extend timing and add risk to the final delivery 6 CONTACT INFORMATION Ellen Kempner, Management Supervisor/Vice President Peter Mayer Advertising 504.210.1217 kempnere@peteramayer.com Michelle Clarke, Account Supervisor Peter Mayer Advertising 504.210.1287 clarkem@peteramayer.com James Geiger, Chief Financial Officer Peter Mayer Advertising 504.210.1263 geigerj@peteramayer.com Peter Mayer Okaloosa TDD-- Page 4 Confidential 1111242v2 Okaloosa TDD Ongoing Visitor Profile Research 7 SIGNATURES Client: Date: Peter Mayer: Ch Date: Peter Mayer Okaloosa TDD-- Page 5 Confidential 1111242v2