READ ALONGSIDE THE SOURCE
Okaloosa County BOCC — June 3, 2014 — Action Item Printout — reading text
Part 1 of 1. These parts divide the reading text for browsing; they are not the source document's page numbers.
Machine-extracted text — 84-Action Item Printout.pdf
Machine-extracted OCR text · Review label: Machine produced / unreviewed
Compare this copy with the preserved source. Review labels describe the recorded status of this file; they do not guarantee that the text is error-free. Spacing and line breaks are retained, with long lines wrapped to fit the screen.
BOARD OF COUNTY COMMISSIONERS
AGENDA REQUEST
DATE: June 3, 2014
TO: Honorable Chairman and Members of the Board
FROM: Ed Schroeder
SUBJECT: Peter Mayer TO 75 Christmas Campaign Media (Revised)
DEPARTMENT: Tourist Development Department
BCC DISTRICT:
STATEMENT OF ISSUE: Request approval for Chairman to sign revised Task Order 75 titled
Emerald Christmas Campaign Media Pass Through Costs, contract C12-2007-TDC Peter A
Mayer Advertising, in the amount of $203,725.
BACKGROUND: Task Order 75 as originally approved on October 1, 2013 included a line
item for “Regional Magazines - Full page 4 color ads in 16+ Feeder markets.” The task order
was approved prior to final media negotiations, and the ad agency was able to negotiate online
banners and e-blasts at discounted rates as part of the overall print package for the full page ads.
The task order is being revised to reflect that print packages negotiated by the ad agency for
regional magazines full page ads may include email blasts, online banners, and other non-print
advertising components. This revision ensures the task order properly reflects the services
received so that payment may be processed. The overall dollar amount of the task order is
unchanged at $203,725.
OPTIONS: Approve or Disapprove
RECOMMENDATION: Approve Peter Mayer task order 75 titled Emerald Christmas
Campaign Media Pass Through Costs as revised.
RECOMMENDED BY:
APPROVED BY:
Ernie Padgett, County Administrator