Okaloosa County BOCC — January 26, 2017 — I. h. VisitFlorida Grant Application — reading text

information on re target market, advertising descriptions. methods, and marketing Copies of the video – digitally or via DVD – would be given out to partners wanting to advertise artificial reef opportu goals. If using an upload please followers. This could include not only Destin Snorkel and other recreation providers, but hotels as well. type "See Attached" in the response here. Upload your strategy for marketing option. https://visitflorida.communityforce.com/SummaryReport/SummaryReport.aspx?4B534279... 1/19/2017 Application Summary Page 3 of 5 *Detail your marketing plan August 1, 2017 – Contract filming and video production using county procurement staff. for implementing the Oct 1, 2017 – Finalize video and prepare for spring marketing. marketing strategy for the November 2017 – Present video to project partners at the Tourism Development Council and Board of County Com proposed video through partner newsletters and press releases. Present DVD versions to the Emerald Coast Science Center, project/program/event, and Destin Fishing Museum to showcase on their monitors. which should include a Add video to CVB website. timeline and advertising March 2018 – Commence month-long social media campaign to showcase the video, from video stills to snippets to details. If using an upload Vimeo, YouTube, or other easily-watchable platforms. please type "See Attached" in the response here. Upload your marketing plan for implementing the marketing strategy option. *Will this No project/program/event happen without VISIT FLORIDA grant funding? Budget Budget Information Expenses Categories: Contracted Services Description: Video shooting and editing Contracted Services Dollar Amount: $8,000 Speakers Description: Speakers Dollar Amount: $0 3rd Party Travel Description: 3rd Party Travel Dollar Amount: $0 Newspaper Advertising Description: Newspaper Advertising Dollar Amount: $0 Billboard or Out of Home Advertising Description: Billboard or Out of Home Advertising Dollar Amount: $0 Magazine Advertising Description: Magazine Advertising Dollar Amount: $0 Radio Advertising Description: Radio Advertising Dollar Amount: $0 Digital Advertising (i.e. Google AdWords, Banner Ads) Description: Digital Advertising (i.e. Google AdWords, Banner Ads) Dollar $0 Amount: Social Media Advertising (i.e. Facebook, Twitter) Description: Social Media Advertising (i.e. Facebook, Twitter) Dollar Amount: $0 TV Advertising Description: TV Advertising Dollar Amount: $0 Email or E-Newsletter Advertising Description: Email or E-newsletter Advertising Dollar Amount: $0 Web Development Description: Creating new spaces on CVB website to host video Web Development Dollar Amount: $1,000 Website Hosting Description: Website Hosting Dollar Amount: $0 Graphic Design/Production Description: Graphic Design/Production Dollar Amount: $0 Technical Web Design/Production Description: Technical Web Design/Production Dollar Amount: $0 Technical App Design/Production Description: Technical App Design/Production Dollar Amount: $0 Printing Description: Printing Dollar Amount: $0 Shipping/Postage Description: Shipping/Postage Dollar Amount: $0 Other 1 Description: Printing DVDs Other 1 Dollar Amount: $1,000 Other 2 Description: Other 2 Amount: $0 https://visitflorida.communityforce.com/SummaryReport/SummaryReport.aspx?4B534279... 1/19/2017 Application Summary Page 4 of 5 Other 3 Description: Other 3 Amount: $0 Expected goods or services donated (In-kind) to applicant: In-Kind Services Donation 1 Description: In-Kind Services Donation 1 Dollar Amount: $0 In-Kind Services Donation Description 2: In-Kind Services Donation 2 Dollar Amount: $0 In-Kind Services Donation Description 3: In-Kind Services Donation 3 Dollar Amount: $0 *Total Expenses: 10000 In-kind services or goods must be provided to the applicant by a 3rd party vendor(s). Current Federal Accounting Standards Board require that in-kind services be recognized and recorded. VISIT FLORIDA requires documentation with description of services/goods provided, estimated value,and dates of services/goods provided. All project/program/event marketing expenses must be incurred, billed, and paid within the grant timeline of July 1, 2017 through June 15, 2018, in order to be eligible for reimbursement. For all Matching Grants: Dollar for dollar match &/or in-kind services or goods must be demonstrated. Staff salaries are not eligible. *Explain how you plan to match the requested grant award There is $5K budgeted for ecotourism promotional activities. amount. (max. 300 words) Rather than use the funds for ecotourism giveaways, the funds would be leveraged with the VisitFlorida grant to develop a video to market the newly built network of artificial reefs in the destination. Promotion of the artificial reef network via video will reach a much larger audience and result in greater economic impact than giveaways. • CHRN-Marketing Rural Counties Grant Example: Applicant requests $5,000 in grant funds. Applicant must expend $7,500 in documented or in-kind donated services, in order to receive a reimbursement of $5,000 • CHRN-Marketing Grant Example: Applicant requests $5,000 in grant funds. Applicant must expend $10,000 in documented or in-kind donated services, in order to receive a reimbursement of $5,000 Confirmation and Signature Authorized Signature Grant applications and any materials included in the applications are subject to Chapter 119, F.S., Florida's public records law. These laws grant the right to any person to inspect any non-exempt public record. Applicants are responsible for familiarizing themselves with the application of Florida's public records law and properly declaring, substantiating and defending any confidentiality claim or exemption concerning any submitted information as required by Florida Law. If the application contains information that the applicant believes constitutes trade secrets, intellectual property, proprietary information, or information protected by a specific statutory exemption, the information should be clearly identified with particularity and marked confidential. If a public records request is made involving documents with declarations of confidentiality, VISIT FLORIDA will notify the applicant so that the applicant may substantiate and defend the claim. VISIT FLORIDA will not provide legal representation to assist a confidentiality claim. https://visitflorida.communityforce.com/SummaryReport/SummaryReport.aspx?4B534279... 1/19/2017 Application Summary Page 5 of 5 *I certify that the information contained in this application, including all attachments and support materials, is true and correct to the best of my knowledge and that I will abide by all legal, financial and reporting requirements as outlined in the Grant Program Guidelines. *Signature of Applicant: *Title: Document Title Question Date Uploaded W9.pdf SD Upload the completely filled IRS W9 Form 1/18/2017 9:40:27 AM Minority Vendor Letter.pdf SD Upload the filled Minority Vendor Letter 1/18/2017 9:40:27 AM https://visitflorida.communityforce.com/SummaryReport/SummaryReport.aspx?4B534279... 1/19/2017