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Okaloosa County BOCC — August 28, 2014 — reading text
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Company/person Event
Club Flight/Savier College Fair
Carper AF Ball
1
Packet Pg. 159
5.a.1
Sales Marketing Report
July 1, 2014 - July 31, 2014
April Sarver, Sales Marketing Coordinator
Leads *reactive
Attachment: V.a. ECCC Sales Report July 2014 (3210 : ECCC Sales Marketing Reports)
Company/Person Event Source Action Outcome
not approved by
Charles Rados IOS5 Instructor methology web corresponded via email commander
Savier Stephens College Fair Phone Proposal, Tour Contract
found a possible
Sara Glessenkamp Cvw Prom 2015 Email availability holding
Michelle Wedding Phone Spoke and emailed considering
Jeremy Gavida Holiday Party Phone Spoke and Emailed
Elena Aldridge Conference Phone Spoke and emailed Proposal
Tyresa Johnson Birthday for Husband Phone Spoke and emailed Considering
Sherry AAPM Annual Conference Phone Spoke and emailed Date not avail
Justin Tranchita Comedy Phone Spoke and emailed considering
have not heard
Amanda Mcdaniels Wedding Web Emailed back
Considering Aug
Shalone Convention Phone Emailed and spoke 2016
1st choice not
avial, holding
Bobbie / Applied res Holiday Party Phone Emailed and spoke 2nd choice
wants to bring
nadela 1st bday web Emailed and spoke own food
pricing was an
issue and did
not show up for
Kristen Paige 21st bday web Emailed and spoke her tour
niceville c/o 75 no response
samantha and sheila reunion web emailed both from either
2
Packet Pg. 160
5.a.1
Sales Marketing Report
July 1, 2014 - July 31, 2014
April Sarver, Sales Marketing Coordinator
Attachment: V.a. ECCC Sales Report July 2014 (3210 : ECCC Sales Marketing Reports)
MTI Sound and This was a sales
Andrew / Festival Lighting Web Emailed tactic
considering, but
wants to bring
Rosa Escobar Quinceanera Walk in Spoke and emailed own food
Tammy Weding Web Emailed Date not avail
David Extreme Spirit Cheer Phone Emailed and spoke Date not avail
have not heard
Angelia Wedding web emailed back
Prospects *proactive
Company/Person Event Source Action Outcome
no recponse,
removed as
Niceville Emailed and called, second option
Samantha Homecoming Lost Business date became available from calendar
Conditions
Reached out to just be became more
sure she was not able favorable, went
Dawn / BAE Holiday Party Lost Business to have holiday party to contract
3
Packet Pg. 161
5.a.1
Sales Marketing Report
July 1, 2014 - July 31, 2014
April Sarver, Sales Marketing Coordinator
Attachment: V.a. ECCC Sales Report July 2014 (3210 : ECCC Sales Marketing Reports)
Contracts Issued
ECCC Projected Comments Aramark F&B Number of
Company Event Dates
Revenue New/Repeat Value Attendees
Club Flight Level College Fair 10/24-25/2014 $5,474.00 New $15,000.00 1500
Gulf Coast Wedding
Gulf Coast Wedding Expo Expo 11/16/2014 $2,341.00 Repeat $0.00 500
BAE Holiday Party 12/6/2014 $850.00 Repeat $7,700.00 220
Total ECCC Revenue Projected $8,665.00 F&B Total $22,700.00
Lost/Denied Business
ECCC Projected Comments Number of
Company Event Dates
Revenue New/Repeat Attendees
Worked with
client for
months and
they ultimately
decided against
Building Homes for Heros Fund Raiser Banquet 10/4/2014 $2,800.00 event. 600
canceled due to
not being
prepared
(rescheduled
Gulf Coast Wedding Gulf Coast Wedding 9/28/2014 $2,998.00 later) 500
Total ECCC Revenue Lost $5,798.00
4
Packet Pg. 162
5.a.1
Sales Marketing Report
July 1, 2014 - July 31, 2014
April Sarver, Sales Marketing Coordinator
Marketing / Public Relations / Tradeshows
1. Sent Constant Contact Newsletter
Attachment: V.a. ECCC Sales Report July 2014 (3210 : ECCC Sales Marketing Reports)
2. Attended ECPro Luncheon
3. Participated in FB and Twitter Posts
4. Hotel Meeting w/ Four Points
5. Attended Uncle Bucks Grand Opening
6. Attended FWB Chamber FF Breakfast
7. Apr Accredidation Study Group
8. Tradeshow Collaboration for 2015 shows
9. Many Catering meetings regarding changes, sales & processes
5
Packet Pg. 163
5.b
Tourist Development Council Meeting: 08/28/14 02:00 PM
1540 Miracle Strip Parkway Department: Tourist Development Council
Fort Walton Beach, FL 32548 Category: Report
Prepared By: Aida Wilkinson
SCHEDULED Initiator: Aida Wilkinson
Sponsors:
TDC ITEM (ID # 3211) DOC ID: 3211
Group Sales Marketing Reports
Updated: 8/22/2014 4:51 PM by Aida Wilkinson Page 1
Packet Pg. 164
5.b.1
Packet Pg. 165
Attachment: V.b. Group Sales Marketing Reports (3211 : Group
