Okaloosa County BOCC — August 28, 2014 — reading text

: Agency Update)  EmeraldCoasting.com 4.b.1 Packet Pg. 152 Attachment: IV.b. TDC_Presentation_8.28.14 (3209 : Agency Update)  Thank You 4.b.1 Packet Pg. 153 Attachment: IV.b. TDC_Presentation_8.28.14 (3209 : Agency Update) 15  5.a Tourist Development Council Meeting: 08/28/14 02:00 PM 1540 Miracle Strip Parkway Department: Tourist Development Council Fort Walton Beach, FL 32548 Category: Report Prepared By: Aida Wilkinson SCHEDULED Initiator: Aida Wilkinson Sponsors: TDC ITEM (ID # 3210) DOC ID: 3210 ECCC Sales Marketing Reports Updated: 8/22/2014 4:49 PM by Aida Wilkinson Page 1 Packet Pg. 154  5.a.1 Sales Marketing Report July 2014 Tisha Maraj CMP, Sales Marketing Manager Attachment: V.a. ECCC Sales Report July 2014 (3210 : ECCC Sales Marketing Reports) PROPOSALS & Letters of Intent ISSUED Number ECCC Projected Comments Aramark F&B Company Event Dates Accom Req of Revenue New/Repeat Value Attendees 100 Black Men Leadership Summit 12/12-14/2014 $3,500.00 New Yes $15,000.00 200 Total ECCC Projected Revenue $3,500.00 $15,000.00 Leads Generated to Partners Company Event Total Room Nights Miller-Coors Company Meeting 1150 Total Room Nights Packet Pg. 155  5.a.1 Sales Marketing Report July 2014 Tisha Maraj CMP, Sales Marketing Manager Attachment: V.a. ECCC Sales Report July 2014 (3210 : ECCC Sales Marketing Reports) Site Inspections Tours Provided Company/person Event Jennifer Bafundo Wedding Brandon Williams Conference John Elamad Prayer Servcie Janet Marie Bridal Expo Garret Grubbs Sherwood Baptist Leads - Reactive Company/Person Event Action Outcome 96 MDG, Eglin Holiday Party Email, phone Space on hold Briana Batts Wedding Email, phone negotiating Pooja Patel Wedding Email, phone looking at dates Paula Dell-Beasley Dance Competition Email, phone Dates Lois Anderson Wedding Email, Phone negotiating Gulf Coast Accessory Show Expo Emails planning stages Ian Garrison Concert Email, phone negotiating Byanna Cobbs Wedding/Reception Email, phone holding dates Leads - Proactive Company/Person Event Action Outcome Emails to some of CMCA Leads Various my contacts Building relationships Tallahasse Corporations Various Web searchs Research Packet Pg. 156  5.a.1 Sales Marketing Report July 2014 Tisha Maraj CMP, Sales Marketing Manager Contracts Issued Attachment: V.a. ECCC Sales Report July 2014 (3210 : ECCC Sales Marketing Reports) ECCC Projected Comments Aramark Number of Company Event Dates Revenue New/Repeat F&B Value Attendees Jennifer Bafundo Wedding Reception 3/21/2015 $1,500.00 New $8,000.00 300 Pirate's Bay Conod Assoc Meeting 9/20/2014 $150.00 Repeat $0.00 60 TBS Comics Game Workshop 1/29-30/2016 $1,500.00 Repeat $500.00 100 Lambert Vet Supply Workshop 9/20/2015 $500.00 New $1,000.00 40 CVB Meeting Board Meeting 8/28/2014 $0.00 Repeat $0.00 50 Jmark Fisher Seminar 9/16/2014 $200.00 Repeat $50.00 120 Lara Robiduex Party 9/12/2014 $300.00 New $900.00 60 Total ECCC Revenue Projected $4,150.00 F&B Total $10,450.00 Packet Pg. 157  5.a.1 Sales Marketing Report July 2014 Tisha Maraj CMP, Sales Marketing Manager Lost/Denied Business Attachment: V.a. ECCC Sales Report July 2014 (3210 : ECCC Sales Marketing Reports) ECCC Projected Comments Number of Company Event Dates Revenue New/Repeat Attendees Chose not to have Fire & Ice Dance Competition 7/27&28/2014 $8,000.00 event at all 800 Odysey Management Chose not to have Service Boat Show 3/10-15/2015 $15,000.00 event at all 500 Total ECCC Revenue Lost $23,000.00 Marketing / Public Relations / Tradeshows Call with SDR to review call leads PM Calls Call with Ungerbock to Review Sales Goals Reports Call with Ungerbock to Review CRM Call with Kevin at Knowland Group Tourism Committee Packet Pg. 158  5.a.1 Sales Marketing Report July 1, 2014 - July 31, 2014 April Sarver, Sales Marketing Coordinator PROPOSALS ISSUED Number ECCC Projected Comments Aramark Attachment: V.a. ECCC Sales Report July 2014 (3210 : ECCC Sales Marketing Reports) Company Event Dates Accom Req of Revenue New/Repeat F&B Value Attendees Marriage Retreat Franklyn Ave Baptist Scenario 1 08/19-21/2016 $ 15,490.00 New Y $21,000.00 700 Marriage Retreat Franklyn Ave Baptist Scenario 2 08/19-21/2017 $ 15,205.00 New Y $0.00 700 Club Flight Level College Fair 10/24/2014 $ 6,554.00 New n $15,000.00 1500 Lakeview Center Families First Conf 05/04-05/2014 $ 7,905.00 New y $2,400.00 400 Total ECCC Projected Revenue $ 45,154.00 Leads Generated to Partners Company Event Total Room Nights Total Room Nights 0 Site Inspections Tours Provided