Okaloosa County BOCC — August 28, 2014 — reading text

4.a.1 What is the differences in spending pattern between visitors with various types of lodging? Attachment: IV.a. Visitor Profile Presentation (3208 : Visitor Profile Survey (UWF HAAS PER-NIGHT, PER-PERSON by Lodging Type of Lodging Accommodations Food Entertainment Shopping Transportation Misc. Total Campground/RV $21.50 $28.57 $23.78 $39.64 $14.91 $1.07 $129.47 Condo $65.17 $23.79 $18.66 $44.06 $6.90 $1.99 $160.57 Hotel $54.78 $30.85 $21.94 $36.31 $9.52 $2.71 $156.11 House Rental $38.49 $17.07 $7.14 $44.98 $4.97 $1.31 $113.96 Friends/Family $3.54 $18.27 $8.02 $27.27 $8.09 $2.05 $67.24 Packet Pg. 132  4.a.1 Based on the data, what is the estimated number of unique visitors during the Spring Quarter? Attachment: IV.a. Visitor Profile Presentation (3208 : Visitor Profile Survey (UWF HAAS Number of Unique Visitors to the Emerald Coast, Spring Quarter 2014 Distribution of Bed Tax Q2 Avg. Nightly Party Length of Type Revenue Total Nights Visitors Bed Tax 2014 Rate Size Stay (Days) Condo 57% $1,867,956 $37,359,119 $124.84 299,256 3.04 12.44 73,130 Hotel/Motel 29% $943,041 $18,860,813 $109.32 172,528 2.76 4.70 101,315 House Rental 15% $489,003 $9,780,069 $85.87 113,894 4.88 21.12 26,316 Total Unique Visitors: 200,761* *Does not include visitors to the area that stay with friends/family or at a campground /RV park. Packet Pg. 133  Key Findings How satisfied are visitors to the Emerald Coast? 4.a.1 Packet Pg. 134 Attachment: IV.a. Visitor Profile Presentation (3208 : Visitor Profile Survey (UWF HAAS  4.a.1 Satisfaction & Visitors Who Plan To Return to the Attachment: IV.a. Visitor Profile Presentation (3208 : Visitor Profile Survey (UWF HAAS Return Emerald Coast in the Next Twelve Months Potential o Approximately 52% were first time 31% 35% visitors, 48% repeat guests to the Emerald Coast o Nearly half make multiple trips to the area annually o 88.8% were very satisfied with trip, 34% another 10.2% satisfied Don't Know No Yes o 99.7% said they’d refer the area to family or friends Packet Pg. 135  4.a.1 Economic Impacts Attachment: IV.a. Visitor Profile Presentation (3208 : Visitor Profile Survey (UWF HAAS What are the economic impacts of overnight visitors to the Emerald Coast? Packet Pg. 136  4.a.1 Total Attachment: IV.a. Visitor Profile Presentation (3208 : Visitor Profile Survey (UWF HAAS Economic Total Economic Impacts Associated with Impact Emerald Coast Tourism March 2013 - February 2014 o Impacts only take Total Value into account Impact Type Employment Labor Income Output Fiscal Impact Added overnight visitors to the area Overnight Visitors to 8,896 $251 million $445 million $805 million $178 million the Emerald Coast o Calculations are based on bed tax Tourism-Related data collected Construction 283 $12 million $15 million $30 million $5 million between March 2013 and February 2014 Total 9,179 $263 million $460 million $835 million $183 million o $28,652 in labor income per job supported Packet Pg. 137  4.b Tourist Development Council Meeting: 08/28/14 02:00 PM 1540 Miracle Strip Parkway Department: Tourist Development Council Fort Walton Beach, FL 32548 Category: Presentation Prepared By: Aida Wilkinson SCHEDULED Initiator: Aida Wilkinson Sponsors: TDC ITEM (ID # 3209) DOC ID: 3209 Agency Update Updated: 8/22/2014 4:46 PM by Aida Wilkinson Page 1 Packet Pg. 138  August 28, 2014 AGENCY REPORT 4.b.1 Packet Pg. 139 Attachment: IV.b. TDC_Presentation_8.28.14 (3209 : Agency Update)  4.b.1 Packet Pg. 140 Attachment: IV.b. TDC_Presentation_8.28.14 (3209 : Agency Update) 2  Fall Print 4.b.1 Packet Pg. 141 Attachment: IV.b. TDC_Presentation_8.28.14 (3209 : Agency Update)  Fall Outdoor Boards 4.b.1 Packet Pg. 142 Attachment: IV.b. TDC_Presentation_8.28.14 (3209 : Agency Update)  Fall Online Banners 4.b.1 Packet Pg. 143 Attachment: IV.b. TDC_Presentation_8.28.14 (3209 : Agency Update)  EmeraldCoasting.com 4.b.1 Packet Pg. 144 Attachment: IV.b. TDC_Presentation_8.28.14 (3209 : Agency Update)  4.b.1 Radio Attachment: IV.b. TDC_Presentation_8.28.14 (3209 : Agency Update) https://www.youtube.com/watch?v=AW MzE2xqsFQ&list=UUIwK9OrHwB- tdCMh6eBAOZA Let’s Go #Emerald Coasting Packet Pg. 145  4.b.1 Fall TV Attachment: IV.b. TDC_Presentation_8.28.14 (3209 : Agency Update) https://www.youtube.co m/watch?v=1grPeqWEL ms&list=UUIwK9OrHwB- tdCMh6eBAOZA Packet Pg. 146  4.b.1 Packet Pg. 147 Attachment: IV.b. TDC_Presentation_8.28.14 (3209 : Agency Update)  Social 4.b.1 Packet Pg. 148 Attachment: IV.b. TDC_Presentation_8.28.14 (3209 : Agency Update)  Christmas Online Banners 4.b.1 Packet Pg. 149 Attachment: IV.b. TDC_Presentation_8.28.14 (3209 : Agency Update)  Christmas Landing Page 4.b.1 Packet Pg. 150 Attachment: IV.b. TDC_Presentation_8.28.14 (3209 : Agency Update)  Snowbird Online Banners 4.b.1 Packet Pg. 151 Attachment: IV.b. TDC_Presentation_8.28.14 (3209