Okaloosa County BOCC — August 28, 2014 — reading text

TDD Visitors Guide Selection Committee’s Choice to Enter into Negotiations with “Life’s A Beach” to Produce the 2015 TDD Visitors Guide RESULT: MOTION APPROVED [UNANIMOUS] MOVER: Dixon SECONDER: Windes AYES: Gossom, Guidry, Rigdon, Rice, Peterson, Joyce III. Financial Update (Charlotte Dunworth) a. April Month End Tax Revenue Report from the Okaloosa County Tax Collector b. June Financial Update Motion to Approve the April Month End Financial Report As Provided RESULT: MOTION APPROVED [UNANIMOUS] MOVER: Rice SECONDER: Rigdon AYES: Gossom, Guidry, Windes, Dixon, Joyce, Peterson Okaloosa County Tourist Development Department Page 3 of 6 June 26, 2014 Packet Pg. 5  1.a IV. Marketing Update (Kendra Moore) a. Special Events Funding – Quarterly Update Minutes Acceptance: Minutes of Jun 26, 2014 2:00 PM (Consider Okaloosa County Tourist Development Council Meeting Minutes (Dale b. Online Advertising Results, Website & Social Media Tutorial, TV Ads Presentation, Press Kits (Michelle Clark) V. Sales Team Update (Ed Schroeder) a. Sales & Marketing Reports b. Local Events Calendar c. Convention Center Events Calendar VI. Beaches Update (Jim Trifilio) a. Partnership with Eglin AFB for Construction of Artificial Reefs Project Presentation Mr. Trifilio commented on the funding and opportunities to partner with Eglin AFB and surrounding counties in helping to construct artificial reefs. VII. Old Business (Dale Peterson) No Report VIII. New Business (Dale Peterson) a. Okaloosa County Sheriff’s Office Request for TDC Funding Mr. Peterson asked for this item to be addressed earlier in the meeting, and Sheriff Ashley’s request for funding was denied. b. TDT Ordinance Amendment – Aquarium & Museum Funding (Ed Schroeder & Charlotte Dunworth) Mr. Patrick Berry, Gulfarium General Manager, relayed his concerns regarding the language pertaining to the funding of publicly owned and operated not-for-profit organizations only, penalizing the for-profit Gulfarium. The Gulfarium helps to promote tourism through entertainment for all ages. He asked for information regarding application for TDC funding if the process is changed. Ms. Hoshihara stated F.S. 125.0104 includes the not-for-profit organizational funding stipulation. Further discussion between the TDC Council and the TDD continued regarding who and what is included in funding opportunities for public aquariums and museums in the tourist tax district, currently the Destin History & Fishing Museum and the Fort Walton Beach Indian Cultural Center Museum. Okaloosa County Tourist Development Department Page 4 of 6 June 26, 2014 Packet Pg. 6  1.a Motion to Recommend the BOCC Approve the TDT Ordinance Amendment to Include Aquarium & Museum Funding as Provided Minutes Acceptance: Minutes of Jun 26, 2014 2:00 PM (Consider Okaloosa County Tourist Development Council Meeting Minutes (Dale RESULT: MOTION APPROVED [UNANIMOUS] MOVER: Guidry SECONDER: Rice AYES: Gossom, Rigdon, Windes, Peterson, Dixon, Joyce c. Interlocal Agreement for Beach Safety & Lifeguard Services Renewal (Ed Schroeder) Motion to Recommend Destin Fire Control District Contract Renewal Approval of the Interlocal Agreement for Beach Safety & Lifeguard Services in the next Fiscal Year RESULT: MOTION APPROVED [UNANIMOUS] MOVER: Dixon SECONDER: Rice AYES: Gossom, Guidry, Rigdon, Windes, Peterson, Joyce Motion to Recommend the Equitable Reallocation of Destin and Okaloosa Island Beach Safety & Lifeguard Services Funding for Presentation to the BOCC by County Staff RESULT: MOTION APPROVED [UNANIMOUS] MOVER: Windes SECONDER: Dixon AYES: Gossom, Guidry, Rigdon, Peterson, Rice, Joyce d. Destin Chamber of Commerce Contract Renewal (Ed Schroeder) e. Fort Walton Beach Chamber of Commerce Contract Renewal (Ed Schroeder) f. Cable Television Promotional Opportunities (Ed Schroeder) Motion to Approve a Budget Not To Exceed $15K for Funding of the Cable Television Promotional Opportunities As Presented RESULT: MOTION APPROVED [7-1] MOVER: Rigdon SECONDER: Rice AYES: Guidry, Windes, Peterson, Dixon, Joyce NAYES: Gossom Mr. Schroeder said the fishing show pilot would be branded as our show, and would include sweepstakes for families to win a trip to the Emerald Coast each month. The winning families would be filmed while here. The show would feature a local restaurant serving the catch, as well as the family fishing trip aboard the “Reeling Script” boat. Okaloosa County Tourist Development Department Page 5 of 6 June 26, 2014 Packet Pg. 7  1.a Motion to Fund $6,200 of the Sportsman Network TV Pilot as Presented with an Option for the TDC to be the Primary Sponsor Minutes Acceptance: Minutes of Jun 26, 2014 2:00 PM (Consider Okaloosa County Tourist Development Council Meeting Minutes (Dale RESULT: MOTION APPROVED [6-2] MOVER: Windes SECONDER: Rice AYES: Guidry, Rigdon, Dixon, Peterson NAYES: Joyce, Gossom IX. Next TDC Meeting (Dale Peterson) a. Thursday August 28, 2:00 p.m. Emerald Coast Convention Center (Tentative) X. Public Comment (3 minutes each) Rebecca Sherry / Condo Alliance of Okaloosa Island commented on the recommendations for lifeguard and museum funding. XI. Adjourn Chairman Peterson adjourned the meeting at 4:21 p.m. Motion to Adjourn the Meeting at 4:21 p.m. RESULT: MOTION APPROVED [UNANIMOUS] MOVER: Rice SECONDER: Gossom AYES: Guidry, Rigdon, Windes, Peterson, Dixon, Joyce APPROVED: APPROVED: By: By: Name: Dale E. Peterson Name: Ed Schroeder Title: Chairman Title: Director, Tourist Development Dept. Date: Date: Okaloosa County Tourist Development Department Page 6 of 6 June 26, 2014 Packet Pg. 8  2.a Tourist Development Council Meeting: 08/28/14 02:00 PM 1540 Miracle Strip Parkway Department: Tourist Development Council Fort Walton Beach, FL 32548 Category: Report Prepared By: Aida Wilkinson SCHEDULED Initiator: Aida Wilkinson Sponsors: TDC ITEM (ID # 3200) DOC ID: 3200 Month End Lodging Reports from Smith Travel Research - June & July Updated: 8/22/2014 4:02 PM by Aida Wilkinson Page 1 Packet Pg. 9  2.a.1 ADR 2004-2013 Attachment: II.a. STR (3200 : Month End Lodging Reports from Smith Travel Research - Emerald Coast Lodging Average Annual Daily Hotel Lodging Rate 2004 -2013 $150 $130 $117.48 $119.87 $122.13 $117.40 $113.04 $106.63 $109.91 $106.15 $110 $97.00 $89.62 $90 $70 $50 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 Source: Smith Travel Research, Inc. Republication or Other Re-Use of this Data without the express written permission of STR is strictly prohibited. Packet Pg. 10  2.a.1 AVERAGE DAILY RATE