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Okaloosa County BOCC — August 28, 2014 — reading text
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generate $2.4M, for a total of $12M in bed taxes. Lodging establishments
th
remit bed tax collections to the tax collector by the 20 of each month for the preceding month. The tax
th
collector reconciles and remits the revenues to the County by the 10 of the following month. Due to the
timing of this process, $8.4M in actual revenue represents collections through June. Based on these
receipts, tourist development tax revenues are on track to generate $13.9M this year, which is $1.9M or
16.2% more than budgeted and $415K or 3.1% more than prior year collections.
August 21, 2014 Packet
Tourist Development Department, Okaloosa County, FL Pg. 49
Financial Update – August 2014 3.b.1
EXPENSE ANALYSIS
Attachment: III.b. Financial Update (3205 : Financial Update - August)
Reserves are the largest component of budgeted expenses because budgeted expenses must equal
budgeted revenues. The budgeted use/drawdown of reserves is reflected in the amount by which
budgeted reserves expenses are less than budgeted reserves revenues:
$21M reserve revenue – $15M reserve expenses = $6M budgeted use/drawdown for capital projects.
Each percentage of the bed tax is required to be spent in a certain way per County Ordinance.
August 21, 2014 Tourist Development Department, Okaloosa County, FL
2 of 6 Packet Pg. 50
Financial Update – August 2014 3.b.1
EXPENSES BY LEVEL OF TOURIST DEVELOPMENT TAX RESTRICTION
FIRST PERCENTAGE
(These permissible uses are intended to be representative, not all-inclusive)
• beach park facilities or beach improvements
• beach & waterway maintenance, renourishment,
restoration, enhancement, access
• tourist destination facilities
Attachment: III.b. Financial Update (3205 : Financial Update - August)
SECOND PERCENTAGE
(These permissible uses are intended to be representative, not all-inclusive)
• visitor services, brochure distribution, communication
and research
• tourist bureau administration
• lifeguard services and protection
August 21, 2014 Tourist Development Department, Okaloosa County, FL
3 of 6 Packet Pg. 51
Financial Update – August 2014 3.b.1
THIRD PERCENTAGE
(These permissible uses are intended to be representative, not all-inclusive)
• operations, maintenance, improvement of Visitor
Welcome or Information Centers, Convention Center,
and Tourist Destination Facilities
• promotion of the Convention Center and Tourist
Destination Facilities
Attachment: III.b. Financial Update (3205 : Financial Update - August)
FOURTH PERCENTAGE
(These permissible uses are intended to be representative, not all-inclusive)
• expansion, renovation, reconstruction of the convention
center and outdoor venues
August 21, 2014 Tourist Development Department, Okaloosa County, FL
4 of 6 Packet Pg. 52
Financial Update – August 2014 3.b.1
FIFTH PERCENTAGE
(These permissible uses are intended to be representative, not all-inclusive)
• tourism promotion
Attachment: III.b. Financial Update (3205 : Financial Update - August)
STRATEGIC MARKETING PLAN
RevPAR
Revenue per available room (RevPAR) is a widely used performance metric in the lodging industry.
RevPar is a measurement for a point in time, so it is most appropriately used when comparing equivalent
time periods (e.g. February 2014 to February 2013). However, since year-to-year comparison is not
possible until twelve months of data are obtained, it is being presented here to establish benchmarks.
RevPar = gross monthly receipts divided by days in month divided by number of units
(data taken from Tax Collector’s monthly reports)
August 21, 2014 Tourist Development Department, Okaloosa County, FL
5 of 6 Packet Pg. 53
Financial Update – August 2014 3.b.1
EXPENDITURE TRANSACTION ANALYSIS
Pursuant to Florida Statutes 125.0104(4)(e), “The council shall continuously review expenditures…
Expenditures which the council believes to be unauthorized shall be reported to the county governing
board and the Department of Revenue”. One of the most comprehensive reports from the County’s
accounting system is the Expenditure Transaction Analysis, which lists the fiscal period, date, transaction
type, check number, vendor number, vendor name, dollar amount, and description for each tourist
development tax expenditure transaction. This report is being provided to assist the TDC in identifying
possibly unauthorized expenditures.
The following pages provide transaction detail for the months of June & July 2014.
TDC Recommendation to BCC
Attachment: III.b. Financial Update (3205 : Financial Update - August)
Approve the financial update as presented.
August 21, 2014 Tourist Development Department, Okaloosa County, FL
6 of 6 Packet Pg. 54
**July Transactions**
SUNGARD PENTAMATION, INC. PAGE NUMBER: 1
DATE: 08/20/2014 OKALOOSA COUNTY BOCC AUDIT11
TIME: 09:51:03 EXPENDITURE TRANSACTION ANALYSIS
SELECTION CRITERIA: transact.yr=’14’ and transact.period=’10’ and transact.fund=’104’
ACCOUNTING PERIOD: 11/14
FUND − 104 − TOURIST DEVELOPMENT FUND
DEPARTMENT − 1151 − 5TH TDT−TOURISM PROMOTION
ACCOUNT DATE T/C ENCUMBR REFERENCE VENDOR BUDGET EXPENDITURES ENCUMBRANCES DESCRIPTION
534003 CS−CONSULTING
10/14 07/02/14 21 V1406819 21200456 GAIL MORGAN 3,166.67 .00 FILM COMMISSION SVCS
TOTAL CS−CONSULTING .00 3,166.67 .00
534018 CS−CHAMBER OF COMMERCE
10/14 07/10/14 21 1406947 002241 DESTIN AREA CHAM 5,000.00 .00 APR−JUN2014 TDD
TOTAL CS−CHAMBER OF COMMERCE .00 5,000.00 .00
534500 CS−PERSONNEL
10/14 07/02/14 21 V1406809 009350 KELLY SERVICES,I 121.24 .00 LATIMER 6/15/14
10/14 07/02/14 21 V1406809 009350 KELLY SERVICES,I 237.30 .00 THATCHER 6/8/14
10/14 07/02/14 21 V1406809 009350 KELLY SERVICES,I 549.91 .00 WARDLOW 6/15/14
10/14 07/10/14 21 V1406988 009350 KELLY SERVICES,I 69.28 .00 LISHEFSKI 6/22/14
10/14 07/10/14 21 V1406988 009350 KELLY SERVICES,I 692.80 .00 WARDLOW 6/22/14
10/14 07/17/14 21 1407141 21101150 LANDRUM STAFFING 1,064.00 .00 NIXON 6/21/14
10/14 07/17/14 21 1407141 21101150 LANDRUM STAFFING 108.00 .00 HALSEY 6/21/14
10/14 07/17/14 21 1407141 21101150 LANDRUM STAFFING 252.70 .00 NIXON 6/28/14
10/14 07/24/14 21 V1407270 009350 KELLY SERVICES,I 138.56 .00 WARDLOW 6/29/14
10/14 07/24/14 21 V1407270 009350 KELLY SERVICES,I 207.84 .00 LISHEFSKI 6/29/14
10/14 07/24/14 21 V1407270 009350 KELLY SERVICES,I 237.30 .00 THATCHER 6/22/14
TOTAL CS−PERSONNEL .00 3,678.93 .00
540002 TRAVEL OUT−OF−COUNTY
10/14 07/17/14 21 V1407147 21200456 GAIL MORGAN 1,664.36 .00 LOS ANGELES CA
TOTAL TRAVEL OUT−OF−COUNTY .00 1,664.36 .00
540005 TRAVEL LODGING EXPENSES
10/14 07/17/14 21 V1407147 21200456 GAIL MORGAN 1,494.43 .00 LOS ANGELES CA
TOTAL TRAVEL LODGING EXPENSES .00 1,494.43 .00
545990 INSURANCE−OTHER
10/14 07/01/14 19
