Okaloosa County BOCC — 2013 meeting #1139 (date undetermined) — Candy-flavored Tobacco FWB presentation — reading text

FLAVORED TOBACCO : THE FACTS SWAT is Florida’s statewide youth organization to mobilize, educate and equip Florida youth to revolt against and de-glamorize Big Tobacco. We are a united movement of Florida empowered youth working toward a tobacco-free future. THE PROBLEM  4000 youth try tobacco for the first time everyday  Another 1000 become regular tobacco users  400,000 new underage smokers in the US every year  90% of adult smokers started before age 18  Addiction can begin within days to weeks of first experimentation  1/3 of all youth smokers will die prematurely  Tobacco is the only product that when used as intended will kill you  Smoking kills more people than alcohol, AIDS, car accidents, illegal drugs, murders and suicides combined  440,000 Americans die a year  4000+ chemicals FLORIDA FATALITIES  Average fatalities per 10 years:  Shark attacks: 2-3  Alligator attacks: 10  Lightning strikes: 90  Murders: 10,000  Tobacco use: 300,000 “Today’s teenager is tomorrow’s potential regular customer” -Phillip Morris “The base of our business is the high school student” -Lorillard “Evidence is now available to indicate that the 14 to 18 year-old group is an increasing segment of the smoking population. RJR-T must soon establish a successful new brand in this market if our position in the industry is to be maintained over the long term.” -RJ Reynolds 1976 “Younger adult smokers are the only source of replacement smokers… If younger adults turn away from smoking, the industry must decline, just as a population which does not give birth will eventually dwindle.” RJR February 29, 1984 “It’s important to know as much as possible about teenage smoking patterns and attitudes. Today’s teenager is tomorrow’s potential customer.” Phillip Morris, Inc. Internal Memo  A poll in March of 2008 showed that 1 in 5 youth surveyed remembered seeing an ad for flavored tobacco – twice as many as adults surveyed at the same time. WHO IS TRYING THE CANDY-FLAVORED PRODUCTS?  24% of 16-17 year old smokers had tried flavored tobacco  17% of 18-19 year old smokers had tried them  8 % of 20-25 year old smokers had tried flavored tobacco  4% of smokers 45yrs. and older had tried flavored tobacco  According to a study of 1600 smokers nationwide by the Roswell Park Cancer Institute. POSSIBLE PRODUCT BENEFITS OF FLAVORS  Aroma of smoke is more socially acceptable  Mask harsh flavor of traditional products  Increase excitement over new flavors  Increase smoking enjoyment  “high curiosity to try” factor  New product development  In 2009, 3.4 % of all middle school students and 6% of high school students had smoked flavored cigarettes on one or more occasions during the past 30 days. Recent bans on FLAVORED CIGARETTES do not include other FLAVORED TOBACCO PRODUCTS that are growing in popularity among kids, including DIP, CHEW, SNUFF, and SNUS  City and County Candy Flavored Tobacco Resolutions Legend OKALOOSA SANTA ROSA HOLMES JACKSON City Resolutions: Pink WALTON WASHINGTON NASSAU County Resolutions: Blue GADSDEN JEFFERSON HAMILTON CALHOUN LEON MADISON Both City and County Resolutions: BAY DUVAL Stripes Resolutions by County: COLUMBIA BAKER SUWANNEE Alachua: Alachua County, Gainesville, Hawthorne, Archer LIBERTY WAKULLA TAYLOR No Resolutions: Yellow UNION Bay: Callaway, Lynn Haven, Parker, Panama City, Springfield CLAY GULF ST JOHNS Baker: Baker County FRANKLIN BRADFORD Bradford: Bradford County GILCHRIST Brevard: Brevard County, West Melbourne DIXIE ALACHUA PUTNAM Broward: Broward County, Coconut Creek, Lauderhill, Leon: Leon County FLAGLER Pembroke Pines, Cooper City, Lauderdale Lakes, Levy: Levy County, Bronson, Williston, Inglis Deerfield Beach, Fort Lauderdale, Pompano Beach, Liberty: Liberty County LEVY MARION Wilton Manors, North Lauderdale, Oakland Park, Plantation, Madison: Madison County, Madison, Greenville, Lee Margate, Davie, West Park, Sunrise, Dania Beach, Westin, Manatee: Manatee County, Bradenton VOLUSIA Southwest Ranches Marion: Marion County, Ocala LAKE CITRUS Calhoun: Calhoun County Martin: Martin County, Stuart SEMINOLE Charlotte: Charlotte County, Punta Gorda Miami-Dade: El Portal, Hialeah, Miami Beach, Miami SUMTER Citrus: Citrus County Gardens, Miami Springs, Opa-Locka HERNANDO ORANGE BREVARD Clay: Clay County, Green Cove Springs, Orange Park Monroe: Key West, Village of Islamorada, Marathon PASCO Collier: Collier County, Naples, Everglades City, Marco Island Nassau: Fernandina Beach OSCEOLA Columbia: Columbia County, Lake City, Fort White Okaloosa: Fort Walton Beach, Laurel Hill, Crestview PINELLAS POLK DeSoto: DeSoto County, Arcadia Okeechobee: Okeechobee County, Okeechobee HILLSBOROUGH Dixie: Dixie County, Cross City Orange: Winter Garden Duval: Baldwin, Jacksonville Beach, Neptune Beach, Osceola: Kissimmee, St. Cloud INDIAN RIVER Jacksonville, Atlantic Beach Palm Beach: Bell Glade,