Okaloosa County BOCC — August 2, 2016 — Mktg April — reading text

MARKETING REPORT April 28, 2016  Website Updates Results • Surpassed BOTH of our site visits goals for February and March • Feb visits: 127,727 • March visits: 181,473 2  Website: Looking Ahead • More opportunities for partners to have a presence on the EmeraldCoasting.com site, such as: • Guest Blogging • Promotion on Social • Access to Featured Events on homepage • More details to come 3 Current Campaigns 4 2016 Summer Campaign Timing • Ends mid-June • Still performing at a higher rate than 2015 5 Gulf to Table Campaign Timing • Campaign has been extended due to the high engagement levels with Search Media Tour • Hosted five food & travel writers • Sampled Gulf to Table fare at numerous restaurants • Experienced a true charter fishing experience and caught Trigger Fish, Amberjack, and more, before taking it back to have the restaurant cook their catch! 6 How do you get involved with Gulf to Table? • Go to the Partner Portal • http://www.emeraldcoastfl.com/partners • Visit ‘Gulf to Table Materials’ • Download logos & our Gulf to Table one-sheeter • Request your Gulf to Table guides and window clings 7 Add Your Specials & Events • Partner Access • http://www.emeraldcoastfl.com/partners • Login: • Accommodation • Password: EmeraldCoast • Submit the following: • Accommodation information • Restaurant information • Special deal • Event 8  Marketing Transition • Peter Mayer Transitional Contract completed • Website Selection Committee • Convened April 22nd to review four respondents • Revive Media, Bell Media, Zimmerman Agency and Fresh Design Studio • Will convene April 29th for final selection • Staffing • Dep Dir Sales & Mktg candidates will interview May 2nd • Digital Mktg Strategists candidates interviewed Apr 27th • Sports & Events Sales Specialists interviewed Apr 27th • Public Relations Officer will interview 1st week in May • FY 17 Strategic Marketing Plan & Budget 9 FY 17 Strategic Marketing Plan and Budget Date Event April 28th TDC Strategic Guidance Outside Agency presentations to the TDC May 6th Preliminary Budget discussion May TDC Budget presentation Early–June County Administrator’s Budget Review June Stakeholders SMP Workshops June 23rd TDC Strategic Marketing Plan presentation Late-July BCC Budget presentation Mid-September BCC Budget adoption October 27th TDC Adopted Budget presentation 10 Thank You 11 CVB SALES April Trade Show - Update Attendance: Travelers entering the Sunshine State via Visit Florida 231 Welcome Center 2 Nashville, TN Attendance: 44,000 Women 3 May Schedule Annually held in Dahlanoga, GA. Year 2 for Camille Fournier 4 April Groups Emerald Coast Volleyball Week Emerald Coast Earthquake Kill Cliff Destin Marathon Woodford CO – Baseball Beach Bash Tournament – Destin West 4th Battlefield Detachment Exercise – Hurlbert Field C 123’s In South East Asia Reunion 27 Weddings, 3 Reunion’s, 2 Military Conferences, 1 Business Meeting and 1 Tour Groups 5 Thank You 6 ECCC SALES  Past Event – 2016 ADS Warfighter Expo Exhibits on Bayview Plaza Bringing in attendees for 7 years, with approximately 150 room nights last month. 8 Past Event – Athletic Championships’ Grand Championship • Their first event was held in 2004 with 3,400 in attendance • Their 2016 event was attended by over 12,000 people 9 Past Event – Athletic Championships – Continued 10  Upcoming Event – Fort Walton Beach Chamber 70th Anniversary Celebration 70 Years Awesome Since 1946 Thursday, April 28, 5:30 pm Join the FWB Chamber, NWFL Daily News and White-Wilson Medical Center in celebration of their shared anniversaries! 11 Upcoming Event – Chris Janson/LOCASH Concert Thursday, May 12 4:00 – BBQ on Bayview Plaza 6:30 – Live Concert Event Chris Janson, and special guest LOCASH live in concert! Plus, join us pre-concert on Bayview Plaza for burgers and BBQ. This promises to be an exciting evening! Tickets at www.EmeraldCoastConventionCenter.com 12 Emerald Coast Convention Center Turns 13! • First event was Pandora’s Children’s Charity Auction - April 25, 2003 • Second event was American Martial Arts Institute National Tournament - April 26, 2003 13 13th Anniversary Facts & Figures Since April of 2003, we have proudly hosted: • 2,811 Functions for over 842 Clients with more than 945,000 Attendees Clients & attendees have come from the following areas/locations: • 5 Local Florida Counties – 681 • Regional Area – 371 • NW Florida & Alabama – 142 • National – 114 • International – 6 A wide variety of event types have been held: • Corporate/Private Meetings – 846 • Banquets – 578 • Social Events – 294 • Exhibition/Trade Shows – 206 • Training Seminars – 179 • Festivals/Special Events – 165 • Athletic Events - 92 And So Much More!!! 14 Thank You 15 Group Business Assisted by CVB Mar Number of Days Visitors are Projected Number of Type Location Start Date End Date Property Visitors in Bed Taxing District Name Of Group Business Kayla Eaton W OI/FWB/D 3/25/2016 3/31/2016 Various 50 7 Kim Keiser W OI/FWB/D 3/24/2016 3/30/2016 Various 30 7 Monroe-Smith Wedding W OI/FWB/D 3/24/2016 3/28/2016 Various 50 5 Robert McWilliams W OI/FWB/D 3/1/2016 3/3/2016 Various 25 3 Zoe Monticett Wedding W OI/FWB/D 3/17/2016 3/20/2016 Various 60 4 DeNure Tours Canada TG D 3/1/2016 3/17/2016 Pelican 35 17 1974 Class Reunion RR D 3/22/2016 3/24/2016 Various/AJ's 25 3 Playground Amature Hamm Radio Convention BM OI/FWB/D 3/18/2016 3/19/2016 Various 200 2 Gilbert-Kelly Wedding W D 3/31/2016 3/31/2016 Jetty East 75 1 Navy Group - Edwards A.F.B. CA MC FWB 3/7/2016 3/28/2016 Comfort 50 22 WaterVue/V Puts - Matuzer Wedding W FWB 3/18/2016 3/21/2016 100 4 arious Woodford Co. High School - Baseball Beach S OI 3/26/2016 3/31/2016 Destin West 30 6 BASH Tournament Midwinter 2016J/22 -FWB Yacht Club S OI/FWB 3/17/2016 3/20/2016 Various 150 4 Colonial Trailways - Helen Caro Elementary TG OI 3/17/2016 3/17/2016 Gulfarium 112 1 Pensacola Day Tour 2 Buses 4th Battlefield Coor Detachment Exercise - MC OI 3/30/2016 3/30/2016 Holiday Inn 14 1 Hurlburt FLD Deanna Schneider - Wedding W OI 3/30/2016 3/31/2016 Holiday Inn 170 2 1 TOTALS: 1176 Group Business Assisted by CVB Mar Number of Days Visitors are Projected Number of Type Location Start Date End Date Property Visitors in Bed Taxing District Name Of Group Business The number of days in the month of March is 31 NOTE: Estimated Economic Impact = Nights per Group X $266.00 per Day. Number of Attendees for month of March 1176 Report Figures may vary due to business generated after report due date. Additional Groups: Site Tours: RADFC Soccer Tourney Mar 4-5, 2016 1200ppl 0 Trainings: EBMS for Updated CRM System 3/30