Okaloosa County BOCC — October 23, 2014 — VI.f. FY14 SMP Revision — reading text

Print, Online, E-blasts TDC 10/23/14 BCC 11/4/14 8  Meetings/Conventions Summary Vendor Opportunity Original Budget Revised Budget GaMPI Workshop Educational Workshop Sponsorship $2,750 $5,500 CVENT 2 Diamond Listing and Suggested Ad Test $5,802 $5,802 Google Text Ads Targeted to Relevant Search Queries $13,206 $13,206 Media Mind Ad serving fees $0 $500 Conventions South HP ad $0 $2,278 CMCA QP, newsletters (4x) $0 $800 SMERF E-blast, newsletter and banner ad $0 $3,450 GSAE Banner ads $0 $2,025 Small Market Meetings 1/3 page print ads, e-newsletter $0 $895 Convention Center Development of creative needs $0 $9,200 Creative Ads Contingency 2-page, 4C spread – Jan issue $35,000 $0 Total $100,073 $86,971 TDC 10/23/14 BCC 11/4/14 9  Groups Summary Vendor Opportunity Original Budget Revised Budget HP4C ad in Southern Destination Atlanta Weddings $3,339 $3,339 Weddings - February HP4C ad in Winter and Fall Birmingham Weddings $2,336 $2,336 Weddings & Destinations 12-month digital package with The Knot $8,520 $8,520 access to direct mail list and e-blast Southern Bride HP4C ad in Winter/Spring edition $1,850 $1,850 HP4C ad in Visit Florida’s Jan/Feb Annual Worldwide Guide and Destination Weddings & May/June in Destination Weddings $11,270 $11,270 Honeymoons & Honeymoons. Includes 12 month online presence, including e-newsletter & weekly leads Revised from inclusion in show Dallas Bridal Show bags: business card & brochure to $500 $500 an E-blast TDC 10/23/14 BCC 11/4/14 10  Groups Summary Vendor Opportunity Original Revised Budget Budget FP4C ad in Directory and QP4C ad in Spring Alabama Motorcoach $800 $800 Newsletter Florida Motorcoach FP4C ad in Directory $1,500 $0 Enhanced Display Listing in 2014 American Bus Association Motorcoach Marketer and 4 months of $2,446 $0 digital banners on buses.org 1/3P4C ad in February edition and Reunions Military Reunions Workbook in August. Print & Online Annual $3,220 $3,220 Listing for 12 months HP4C ad in January Planning Guide and 6 Religious Travel Directory $4,395 $4,395 months of digital banners HP4C ad in September planning Guide – Sports Planning Guide available in print and online. Inclusion in e- $3,400 $0 newsletter to 8,800 sports events planners Sports Events Media Group Customized digital package in development $4,000 $3,525 HP4C ad in Visit Florida March. Includes Convene bonus distribution at ASAE & DMAI $4,500 $0 conferences 12 Month Digital banner on GSAE-TV Home GSAE $4,050 $2,025 Page (1 of only 5 pages) – links back to site TDC 10/23/14 BCC 11/4/14 11  Groups Summary Vendor Opportunity Original Revised Budget Budget 2/3P4C ad in LSAE Annual Directory in Other Associations June 3 month digital banners on ASAE and $5,710 $4,465 sponsorship of TSAE event Destination Showcase 2014 Show Date TBD. Customized package $2,850 $0 Chicago in development Show Date: February 28 – March 2, 2014 NY Times Travel Show $3,600 $0 Customized package in development Show Date: December 4 – 6, 2013 Florida Encounter $2,200 $0 Customized package in development Memphis Show Date: March 7 – 9, 2014 Southern Women’s Nashville Show Date: March 27 – 30, 2014 $3,600 $0 Tradeshow Customized package in development GaMPI Workshop Educational Workshop Sponsorship $2,750 $2,750 CVENT 2 Diamond Listing and Suggested Ad Test $5,802 $0 TDC 10/23/14 BCC 11/4/14 12  Groups Summary Vendor Opportunity Original Budget Revised Budget Red Hot Celebration Digital banners, e-newsletters $0 $1,000 Military Reunions Print and digital online listing $0 $5,000 Marketplace Media Mind Ad serving fees $0 $750 Group Travel Leader Print ad $0 $2,500 Creative development of wedding Wedding Trade Show Banner $0 $2,875 trade show banner Group Creative Ads Development of creative needs $0 $9,200 Contingency $17,362 $0 Total $100,000 $70,320 TDC 10/23/14 BCC 11/4/14 13  In-House Marketing Plan Budget Current Budget New Budget Destination Team $77,569 $77,569 ECCC Sales Team $61,755 $61,755 ECCC Events Team $111,150 $111,150 Film Commission $66,500 $66,500 Local Event Participation $18,700 $18,700 Other Marketing Activities $253,108 $121,860 $588,782 $457,534 Transportation/Lodging/Meals* ($54,582)* ($54,582)* $534,200 $402,952 *not accounted for in a -548xxx promotions account TDC 10/23/14 BCC 11/4/14 14  Destination Team Marketing Plan TRADE SHOW Location Market Budget TSAE/FSAE/LSAE Luncheons Various Associations $800 Visit FL - Florida Encounters Palm Beach, FL Meeting Planners $2,100 American Bus Association Nashville, TN Tour Operators/Owners $1,295 Visit FL – New York Times New York, NY Travel Trade/Consumer $3,200 Dallas Bridal Show Dallas, TX Weddings $1,495 Southeast Travel Show Greenville, SC Travel Agents $450 Georgia Bridal Show Atlanta, GA Weddings $800 Southern Womens Show Memphis, TN Leisure/Consumer $1,000 Military Travel Show Fort Benning, GA Military $100 Military Travel Show Albany, GA Military $400 Military Travel Show Robins AFB, GA Military $125 Military Travel Show Fort Rucker, AL Military $100 International Pow Wow Chicago, IL Tour Operators/Owners $2,500 Military Travel Show Eglin AFB, FL Military $400 Military Travel Show Hurlburt AFB, FL Military $200 Military Travel Show NAS Whiting Field, FL Military $200 continued… TDC 10/23/14 BCC 11/4/14 15  Destination Team Marketing Plan TRADE SHOW Location Market