Okaloosa County BOCC — November 4, 2014 — 2014-11-04 FY14 SMP Resolution

RESOLUTION NO. 2014-__ A RESOLUTION OF THE BOARD OF COUNTY COMMISSIONERS OF OKALOOSA COUNTY, FLORIDA, ADOPTING THE CONSOLIDATED STRATEGIC MARKETING PLAN - REVISED FOR FISCAL YEAR 2013- 2014; AND PROVIDING FOR AN EFFECTIVE DATE. WHEREAS, the Tourist Development Operations and Procedures Manual (the “Manual”) requires the adoption of a Tourist Development Strategic Marketing Plan (the “Plan”) as a component of each annual budget submitted by the Tourist Development Department (the “TDD”); and WHEREAS, on November 5, 2013, the Board of County Commissioners (the “Board”) approved the Plan, which set forth the proposed marketing and promotional activities and expenditures to be performed by the TDD’s advertising agency during Fiscal Year 2013-2014 (the “Ad Agency Plan”); and WHEREAS, on March 18, 2014, the Board revised the Ad Agency Plan and set forth the proposed marketing and promotional activities and expenditures to be performed by TDD staff during Fiscal Year 2013-2014 (the “In-House Plan”); and WHEREAS, on May 6, 2014, the Board adopted a Consolidated Plan, which set forth all proposed marketing and promotional activities and expenditures during Fiscal Year 2013-2014; and WHEREAS, certain promotional activities and expenditures were conducted earlier than scheduled in the adopted Consolidated Plan to capitalize on a successful summer season and improve fall seasonal occupancy; and WHEREAS, the Tourist Development Council at its October 23, 2014 meeting reviewed the Consolidated Plan-Revised and voted unanimously to recommend approval; and WHEREAS, the Board finds that adopting the Consolidated Plan-Revised, which sets forth the revised marketing and promotional activities and expenditures for Fiscal Year 2013- 2014 is in the public interest and is consistent with the requirements of the Manual. NOW THEREFORE, BE IT RESOLVED BY THE BOARD OF COUNTY COMMISSIONERS OF OKALOOSA COUNTY, FLORIDA, AS FOLLOWS: SECTION 1: RECITALS The recitals set forth above are true and correct and are incorporated into this Resolution. SECTION 2: ADOPTION OF THE TOURIST DEVELOPMENT MARKETING PLAN  A. The Board hereby adopts the attached Consolidated Plan-Revised, which sets forth the marketing and promotional activities and expenditures for Fiscal Year 2013-2014. B. The expenditures provided in the Consolidated Plan-Revised constitute only a general allocation of projected revenues between the general tasks outlined therein and do not constitute the authorization for the expenditure of those funds. All such expenditures must be authorized pursuant to established County policies codified in Sections D.400 and E.600 of the Manual. SECTION 3: EFFECTIVE DATE This resolution shall become effective immediately upon adoption by the Board of County Commissioners and shall govern all expenditures for marketing and promotion for Fiscal Year 2013-2014. ADOPTED this _____ day of __________ 2014. BOARD OF COUNTY COMMISSIONERS OKALOOSA COUNTY, FLORIDA By: ________________________________ CHARLES K. WINDES, JR., CHAIRMAN ATTEST: J D PEACOCK II CLERK AD INTERIM By: _______________________________ Deputy Clerk