Okaloosa County BOCC — March 18, 2014 — reading text

to Address K- 12 Education Infrastructure Needs” • Recommended minimum EXTERNAL internet connection to the Internet service provider (ISP) for enhanced K-12 teaching, learning, and improved school operations are as follows: • 100 Mbps per 1,000 students/staff by 2014-2015 • 1 Gbps per 1,000 students/staff by 2017-2018 Packet Pg. 671 POTENTIAL PARTNER OCSD’s Bandwidth Needs Increasing The State Educational Technology Directors Association (SETDA) has released bandwidth recommendations in their publication “The Broadband Imperative: Recommendations to Address K- 12 Education Infrastructure Needs” • Recommended minimum INTERNAL wide area network (WAN) connections from the district to each school and among schools within each district for enhanced K-12 teaching, learning, and improved school operations are as follows: • 1 Gbps per 1,000 students/staff by 2014-2015 • 10 Gbps per 1,000 students/staff by 2017-2018 Packet Pg. 672 POTENTIAL PARTNER PRELIMINARY Estimated Costs to Bring ALL Schools online: • Invest in Existing Fiber Infrastructure = $1.15 Million • New Construction Costs = $2.62 Million • Annual O&M Fee = $78,000 Packet Pg. 673 CURRENT FIBER OPTIC RELATED PROJECTS 7SFG Fiber Acceptance Testing and reroute after 288 FOC install at Gen Bond. 2113 Lewis Turner telecom build out for ACC CSS 53/TA Eglin AFB Sheriff VOIP Admin Ring Out Various splice locations Sheriff telecom buildout to substation at 313 Love Joy Rd Pagenet Relocation from Annex GAL: Jud Network to old Hospital from Annex Traffic Ops move from Annex to SHE and South Yard Gen Bond 2.5 mile conduit, box and fiber R/R + splicing and acceptance testing to Military (7SFG) 123 pinch fiber replacement, conduit proof, new boxes, etc Okaloosa Ln CSX dir bore under railroad SCADA: Okaloosa Ln conduit/fiber install to Del Cerro and other SCADA locations in the area. Packet Pg. 674 CURRENT FIBER OPTIC RELATED PROJECTS (Continued) PJ Adams widening, plans review, telecom system relocation and new traffic signal. SCADA: PJ Adams to Wildhorse Dr SCADA water tank SCADA: Old Bethel Rd/ SCADA water tank build out FDOT: Gap Creek Bridge conduit and fiber relocation Fiber splicing temp re-route SCADA: Duke Field SCADA Hurlburt Overpass – conduit relocation and new buildout SCADA: West County water tank build out FDOT: Hwy 98 Main St to Commons widening and relocation Crestview Jail – fiber troubleshooting for ring out. Elder Services telecom buildout: FWB Crestview Niceville Packet Pg. 675 CURRENT FIBER OPTIC RELATED PROJECTS (Continued) OCT Crestview Telecom build out Sheriff – telecom build out to gun range on hwy 90 – possible funding issue too SCADA: Emerald Breeze SCADA build out Duke area backbone/fiber ring out New traffic signal MLK/fam camp near super elevation SCADA: Eglin Main SCADA build out SCADA: Planning for LS north of Shalimar/12th St SCADA: BWB water tank fiber relocation due to sand blasting and painting FDOT: 428208-1-52-01 SR85 RT Aux Ln from 12th Av to N of Joe Martin Cir 30% plans Fiber to Wright landfill Wright landfill – Eglin fiber cut. MBB Camera N SR 123 widening and overpass – utility relocation Packet Pg. 676 CURRENT FIBER OPTIC RELATED PROJECTS (Continued) Hwy 20 Roberts Rd to Walton county line - repaving and various driveway mods – fiber relocation RTK GPS and add to asset management system: new Duke Field SCADA project Relocate Crestview PSAP from Old Bethel Rd to Crestview Police station on Stillwell Blvd. New Traffic signal at Stillwell Blvd. SCADA: Okaloosa Ln Well Concrete collar project for underground pull boxes SCADA: Additional 20+ SCADA projects in various levels of planning, design or construction. Packet Pg. 677 Packet Pg. 678  Historical County Communication Expenditures $1,000,000 $971,136 $900,000 $881,592 $800,000 $741,973 $737,914 $701,382 $700,000 $667,681 $600,000 $538,730 $500,000 $483,971 $414,997 $400,000 $300,000 2003 2004 2005 2006 2007 2008 2009 2010 2011 FIBER NETWORK IMPLEMENTATION Packet Pg. 679 FIBER OPTIC NETWORK HOW HAS THIS INVESTMENT BENEFITED THE COUNTY? ROOM TO EXPAND by utilizing additional fiber available on existing routes REPRESENTATIVE FIBER OPTIC CABLE FIBER UTILIZATION Buffer Tube Containing 12 Individual Fibers Fiber Available for Expansion Fiber In Use Packet Pg. 680  Combined BCC & IS Communication Expenditures $969,132.00 $412,985.00 2003 2011 Currently Realizing Savings of OVER $550,000 PER YEAR Compared to 2003 Spending! Packet Pg. 681  BOARD OF COUNTY COMMISSIONERS AGENDA REQUEST DATE: March 18, 2014 TO: Honorable Chairman and Members of the Board FROM: Kay Godwin SUBJECT: Approval for New Full-Time Position in the Tourist Development Department DEPARTMENT: Human Resources BCC DISTRICT: ALL STATEMENT OF ISSUE: Request approval to add a Marketing Manager position in the Tourist Development Department (TDD). Attached is a job description for the requested position and is proposed as a pay grade 72 ($38,500.80- $63,939.20). BACKGROUND: This position will work with the Tourist Development Director and staff to set strategic direction and manage the Tourist Development Department’s (TDD) advertising, marketing, social media, website, and public relations initiatives. Currently, these duties are being performed by an individual employed through a temporary agency. However, from an organizational standpoint, it is important that a County employee be closely involved in managing the County’s strategic marketing plan. We have received notification that the individual performing these duties through the temporary agency will be leaving the assignment in the next several weeks. Therefore, the department has requested to add this position as a regularly established full-time position and to begin the recruitment process in an effort to have as little gap as possible in this very important role. The department has indicated that any budget impact would be mitigated by the decrease in the current expenses paid to the temporary agency. The Human Resources Policy states “The establishment of additional positions not approved through the budget process shall be coordinated through the Human Resources Department and will be accomplished at the discretion of the County Administrator upon approval of the Board.” OPTIONS: Approve/Deny RECOMMENDATIONS: Approve RECOMMENDED BY: Packet Pg. 682 APPROVED BY: Ernie Padgett, County Administrator Packet Pg. 683  OKALOOSA COUNTY CLASS DESCRIPTION, 2014 JOB TITLE: MARKETING MANAGER TOURIST DEVELOPMENT DEPARTMENT REPORTS TO THE TOURIST DEVELOPMENT DIRECTOR GENERAL STATEMENT OF JOB Works with the Tourist Development Director and staff to set strategic direction and manages the Tourist Development Department’s (TDD) advertising, marketing, social media, website, and public relations initiatives to position the Emerald Coast as a premiere leisure, convention, and event destination. SPECIFIC DUTIES AND RESPONSIBILITIES ESSENTIAL JOB FUNCTIONS Works with the Tourist Development Director to develop, direct, and implement the Annual Strategic Marketing Plan. Creates and executes strategies for positioning the reputation, relevance, and value of the local area and convention center within the community and as a tourism destination. Oversees contracted marketing, advertising, public relations, social media, and film commission vendors. Manages advertising placements, planned TDC events, and promotional opportunities. Coordinates efforts among contracted agencies and TDD employees. Manages the advertising budget. Authorizes final approval for marketing and social media projects. Manages and coordinates the TDC Special Event and Sponsorship program – reviews applications and consults with applicants, briefs Tourist Development Director on relevancy of applications to the Emerald Coast mission, coordinates with County staff throughout application approval and payment process. Monitors and reports return on investment of Annual Strategic Marketing Plan components and Special Event and Sponsorship funding awards. Supervises contracted vendors and TDD staff to ensure the Emerald Coast brand consistency on social media outlets (Facebook, Twitter, YouTube, etc). Develops, assigns and evaluates work performed. Ensures all marketing initiatives and communications are integrated with the Emerald Coast brand position and consistent across all platforms (online, radio, print, etc). Develops and manages cooperative stakeholder/community marketing opportunities and advertising programs. Maintains existing and cultivates new collaborative relationships and funding opportunities with industry partners and stakeholders. Attends and participates in regional, national, and international events, public relations and media opportunities, and trade or consumer shows to promote the Emerald Coast brand. Includes public speaking engagements and presentations. Schedules, plans, and hosts press and tourism industry familiarization tours. Collaborates with TDD staff and contracted vendors to manage websites: EmeraldCoastFL.com, EmeraldCoastConventionCenter.com, EmeraldCoastEvents.com. Collects data and maintains various reports, files and calendars. Must be able to meet work schedule and attendance standards. Performs related duties as required.