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Okaloosa County BOCC — March 18, 2014 — reading text
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Homepage All Park Activities Listed Dynamic GPS Functions Florida State Parks
Mobile Website
• Rich Media Banner Bar • Rich Media Splash Screen* Features include:
Leads to URL of choice viewable for 3 seconds
»» Advanced GPS Mapping
as a user enters a select section
OPTIONS: »» ACTIVITIES SEARCH
of the app.
- Select a static position »» detailed facility
(select a region, park, or • Retail Locator* information
parks, and own an activity) »» Record Tracks &
Waypoints
- Appear in rotation throughout the
»» PHOTOSHARING
app.
*Extra cost may apply Packet Pg. 597
E-mail: BethM@ParksByNature.com 3
FLORIDA STATE PARKS MOBILE APP
Static Banner Options
YOUR
COMPANY {HERE!
TAP
} YOUR
COMPANY {HERE!
TAP
} YOUR
COMPANY {HERE!
TAP
} YOUR
COMPANY {HERE!
TAP
}
Be a Park Region Sponsor an Activity Be a title sponsor
title sponsor i.e. camping, picniking, of your local
YOUR
COMPANY {HERE!
TAP
} biking, hiking, etc. State Park(s)
This is Your company and
will lead to URL of choice
Packet Pg. 598
E-mail: BethM@ParksByNature.com 4
ADDITIONAL MOBILE OPPORTUNITIES
Having an optimized website for mobile devices is now essential
for all businesses (we can do it for you).
• Tier 1 – Micro Site:
Single page (scrolling) mobile site provides information about your
business. Show your location on a map or include multiple images.
Customers can connect immediately via click-to-call or email features.
• Tier 2 – Mobile Coupon or Enrollment page:
Multiple page site allows customers to register for coupons/special
offers – captures all information for follow-up marketing. “One-click”
email and click-to-call buttons.
• Tier 3 – Mobile eCommerce:
All Tier 1 & 2 features, plus users can immediately purchase items from
your online mini-catalog (up to 10 items). Showcase “mobile specials”
or items available for advance purchase and pick-up or delivery.
Your Mobile Website
*All options include Facebook and Twitter direct links. Pre-produced
video clips may also be integrated.
Packet Pg. 599
E-mail: BethM@ParksByNature.com 5
CREATIVE OPTIONS
Positioning packages include either:
• State-wide exposure
• Single park or regional exposure
• Activity specific exposure
Sample banner ads
Your ad can be updated in real time to promote seasonal activities and/or timely promotions.
Packet Pg. 600
E-mail: BethM@ParksByNature.com 6
CROSS PROMOTION MATERIALS
• Posters for you to hand out for your business
• Social media sites
• Free app icon art for your website to promote your
banners
O F F I C I A L PA R T N E R
Packet Pg. 601
E-mail: BethM@ParksByNature.com 7
Packet Pg. 602
E-mail: BethM@ParksByNature.com 8
POCKET RANGER ® IN THE PRESS
Florida State Parks in 2013!
“The Pocket Ranger® app puts valuable details about Florida’s
171 state park and trail facilities at one’s fingertips.” – Examiner
Florida State
Florida State P...
“To give the adventurous types a mobile tool to take advantage of
all their park’s resources, the ParksByNature Network created the
Pocket Ranger, an app for iOS and Android that uses GPS to give
users all kinds of information based on their location within a state
park.” – AppScout
“More than 70,000 people have downloaded the Florida Pocket
Ranger mobile app for their I-phone or Android phones.” -- Florida Ranked #8 in itunes store
Park Service Director Donald Forgione May 2013
“The app provides a comprehensive list of beach access points
in each county, and the amenities each access point offers,
including boardwalks, parking spaces, restrooms, picnic pavilions
and boat ramps.” – Naples Daily News Packet Pg. 603
BOARD OF COUNTY COMMISSIONERS
AGENDA REQUEST
DATE: March 18, 2014
TO: Honorable Chairman and Members of the Board
FROM: Ed Schroeder
SUBJECT: Approval to advertise ordinance to repeal Destin MSBU
DEPARTMENT: Tourist Development Department
BCC DISTRICT: All
STATEMENT OF ISSUE: Staff has been asked to research the feasibility of
repealing the special assessment which has been levied for the Western Destin
Beach Restoration Project. Those revenues, along with the proceeds of the 1st
Penny of Tourist Development Tax, have been pledged for the repayment of the
Bank note funding the Western Destin Project. To repeal the special assessment,
the permission of the Hancock Bank which holds the note will be required. Staff
has worked with First Southwest and legal team to determine the willingness of the
Bank to release the pledge of the special assessment so that the special assessment
may be repealed, should the Board consider it appropriate. To complete this
action, staff needs direction to obtain the necessary executed consents from the
Bank and upon obtaining that release to develop, advertise, and bringing to the
Board an ordinance to repeal existing Ordinance 07-57 that established the MSBU.
BACKGROUND: On November 8, 2007, the Okaloosa County Board of County
Commissioners approved County Ordinance 07-57 that established a MSBU for
the purpose of repaying a portion of the financed amount for the Beach Restoration
Project through “Special Assessment Revenues” or SAR. The assessment was to
be imposed for a maximum of eight (8) years. The first year it was levied was for
Fiscal Year 2008-09 and if it was levied for its full term, the last year it would be
levied would be Fiscal Year 2015-16. The amount derived from the SAR by the
MSBU is approximately $350,000 per year.
The Western Destin Beach Renourishment Project was funded with a Bank note
which will be paid off in September 2020, and has a current balance of
approximately $4.1 million. The SAR is one of the pledged revenues which secure
the Bank note which funded the Western Destin Beach Renourishment Project,
along with the 1st Penny of the Tourist Development Tax. The County, as part of
the consideration of the note, was required to agree that it would keep the pledged
revenues in place through the maturity of the note. Therefore, the consent of the
Bank would be necessary to release the SAR as one of the pledged revenues. First
Southwest has been working with Hancock Bank to determine their interest in
Packet Pg. 604
releasing any pledge on the SAR and we have received a letter confirming that
they are willing to do so. The attached letter provides confirmation of the consent
by the Hancock Bank.
To finalize the release of the SAR as one of the pledged revenues for the Bank
note, documentation would need to be prepared for the execution by the Bank. At
that point, the Board would be able to repeal the Ordinance creating the MSBU. If
the above request is approved, staff would work with legal counsel to prepare the
necessary documentation for the Bank to release the pledge of the SAR and draft
an ordinance repealing the existing ordinance, advertise, and bring that
