Okaloosa County BOCC — August 27, 2015 — III. q. ECCC & Group Sales Marketing Update — reading text

July 2015 Courtney Henderson, Sales and Marketing Coordinator Proactive Prospecting Company/Person Event Source Action Outcome Quest Forum Annual Convention SDR mailed welcome kit No response yet. Will be calling to follow up. Collaborate Appointment at Collaborate, Follow Up Vacon Vacon Icon Awards Still communicating about event needs MP 2015 Email Incentive Trip Collaborate Appointment at Collaborate, Follow Up Lennox Industries No response, will follow up again (Sales Meeting) MP 2015 Email Incentive Trip Collaborate Appointment at Collaborate, Follow Up CSM Bakery Solutions (National Sales No response, will follow up again MP 2015 Email Meeting) Annual Business Collaborate Appointment at Collaborate, Follow Up Will let me know when interested in Kingspans Insulation Meeting MP 2015 Email planning event in the area. Mpact Wealth Collaborate Appointment at Collaborate, Follow Up Will let me know when interested in MPACT Wealth (Conference Direct) MP 2015 Email planning event in the area. Duke Energy (Helms Collaborate Appointment at Collaborate, Follow Up Disaster relief No response, will follow up again Briscoe) MP 2015 Email Sales Kickoff Collaborate Appointment at Collaborate, Follow Up OSIsoft LLC No response, will follow up again Meeting MP 2015 Email Mediware Information Collaborate Appointment at Collaborate, Follow Up ELEVATE No response, will follow up again Systems MP 2015 Email Momentive Performance Collaborate Appointment at Collaborate, Follow Up Incentive Trip No response, will follow up again Materials MP 2015 Email Incentive/ Collaborate Appointment at Collaborate, Follow Up Verizon No response, will follow up again Symposium MP 2015 Email 2  Sales Marketing Report July 2015 Courtney Henderson, Sales and Marketing Coordinator Buick GMC VIP Collaborate Appointment at Collaborate, Follow Up Will let me know when interested in BI Worldwide Meeting MP 2015 Email planning event in the area. Collaborate Appointment at Collaborate, Follow Up Will let me know when interested in Teva Pharmaceuticals Incentive, Citywide MP 2015 Email planning event in the area. Automated Logic (HPN Annual Fall Fellows Collaborate Appointment at Collaborate, Follow Up No response, will follow up again Global) Course MP 2015 Email Attorney's Title Guaranty Boad of Directors Collaborate Appointment at Collaborate, Follow Up No response, will follow up again Fund Meeting MP 2015 Email Nike (Professional City Specialty Collaborate Appointment at Collaborate, Follow Up No response, will follow up again Planning Concepts, Inc) Retailer Summit MP 2015 Email Global Sales Boot Collaborate Appointment at Collaborate, Follow Up Hitachi Data Systems No response, will follow up again Camp MP 2016 Email Realty TV Film Collaborate Appointment at Collaborate, Follow Up Fresh Horses, Inc. No response, will follow up again Crew MP 2017 Email Collaborate Appointment at Collaborate, Follow Up Southern Pipe & Supply Souther Pipe Club No response, will follow up again MP 2018 Email L.E.A.D. Collaborate Appointment at Collaborate, Follow Up National Vision, Inc. (Leadership No response, will follow up again MP 2019 Email Development) Strategy Collaborate Appointment at Collaborate, Follow Up Imerys No response, will follow up again Conference MP 2020 Email Collaborate Appointment at Collaborate, Follow Up Booz Allen Hamilton USMCmax Training No response, will follow up again MP 2021 Email Agvantage Annual Collaborate Appointment at Collaborate, Follow Up Agvantage Software No response, will follow up again Meeting MP 2022 Email 3  Sales Marketing Report July 2015 Courtney Henderson, Sales and Marketing Coordinator Collaborate Appointment at Collaborate, Follow Up OFS Optics IWCS No response, will follow up again MP 2023 Email Total ECCC Proactive Contacts Made 25 ECCC Proactive Contact Goal 25 ECCC Proactive Contacts % to Goal 100% Reactive Leads Worked Company/Person Event Source Action Outcome Briana Sheperd Esterberg Wedding Website emailed Date on hold Thrivent Financial Volunteer Rally Website emailed Working on availability Florida Rural Water Convention with emailed and CVB Said to follow up September 1st or after Association Exhibits called 16th EWS Holiday Party Called in emailed talking dates with committee and food with Aramark LaVelle health product sem Called in emailed trying to find a date that works FORMAL PROPOSALS ISSUED ECCC Aramark F&B Number of Company Event Dates Projected Comments New/Repeat Accom Req Value Attendees National Dance July 22-24 AmeriDance $21,894.00 New Yes 1300 Competition 2016 Total ECCC Projected Revenue $ 21,894.00 4  Sales Marketing Report July 2015 Courtney Henderson, Sales and Marketing Coordinator Leads Generated to Partners Site Inspections Tours Provided Total Room Company Event Company/person Event Nights National Dance AmeriDance 550 Big Stuf Summer Youth Church Camp Competition Southern Public Relations Annual Convention 277 Federation Total Room Nights 827 Total # of leads to partners 2 Leads to partners Goal 4 Leads to Partners % to Goal 50% Activities such as Marketing / Public Relations / Tradeshows: 1.) Attended TDC Meeting 2.) Trained on EBMS with