Okaloosa County BOCC — August 27, 2015 — III. q. ECCC & Group Sales Marketing Update — reading text

Sales Marketing Report July 2015 Tisha Maraj, CMP, Sales Marketing Manager Contracts Issued ECCC Aramark F&B Number of Company Event Dates Projected Comments New/Repeat Value Attendees Revenue ModernTech Training 8/11/2015 $400 Repeat $500 20 11/12&13/2 Sinfonia Gulf Coast Concert 015 $9,000.00 Repeat $1,200.00 800 Sinfonia Gulf Coast Concert 4-8-9/2015 $9,000.00 Repeat $1,200.00 800 All Sports Luncheon Banquet 2/10/2016 $250.00 Repeat $3,500.00 90 All Sports Association Bft & Dinner Banquets 2/12/2016 $10,000.00 Repeat $80,000.00 2000 Youth 6/12- Georgia Baptist Ministries Conference 18/2016 $11,000.00 Repeat $15,000.00 700 Youth 6/19- Georgia Baptist Ministries Conference 21/2016 $11,000.00 Repeat $15,000.00 700 Dupree Dance Competition 7/5-9/2016 $20,000.00 New $5,000.00 2000 Professional Investors Guild Meeting 8/20/2015 $200.00 Repeat $0.00 50 Total ECCC Revenue Projected $ 70,850.00 ECCC New Clients 1 Total ECCC Projected Revenue Goal $26,722.88 ECCC New Client Goal 6 ECCC Projected Revenue % to Goal 265.13%ECCC New Client % to Goa16.67% 1  Sales Marketing Report July 2015 Tisha Maraj, CMP, Sales Marketing Manager Lost/Denied Business ECCC Number of Company Event Dates Projected Lost Reason Attendees Revenue Total ECCC Revenue Lost $0.00 Proactive Prospecting Company/Person Event Source Action Outcome Brenda Rachuig - Assoc of Annual Kit via USPS & keep us in mind for next Mediators Conference SDR fup phone call event. CMCA connect after The Jesus Film Project Conference Contact show No response to date Independent CMCA Connect after Cordial Response will Elisabeth Baryshev Planner Contact show keep in touch Several CMCA Connect after Evangelical Covenant Church Conventions Contact show No response to date 2  Sales Marketing Report July 2015 Tisha Maraj, CMP, Sales Marketing Manager Touchbase to Group was here last year. Training ask for new Touching base with existing Lockhead Martin Conventions EBMS events client. 5 ECCC Proactive Contact Goal 25 ECCC Proactive Contacts % to Goal 20% Reactive Leads Worked Company/Person Event Source Action Next Step /Outcome Nadine Cox Wedding website email Availability Brittany Bordelon Wedding website email Availability Amanda Armoncot wedding Website email waiting to fup FORMAL PROPOSALS ISSUED ECCC Aramark F&B Number of Company Event Dates Projected Comments New/Repeat Accom Req Value Attendees Revenue Toastmasters District 77 Conference 10/16-18/16 $1,500 New Yes $7,500.00 125 Total ECCC Projected Revenue $ 1,500.00 3  Sales Marketing Report July 2015 Tisha Maraj, CMP, Sales Marketing Manager Leads Generated to Partners Total Room Company Event Nights Site Inspections Tours Provided Toastmasters District 77 Conference 60 Company/person Event Tom Kraweitz Convention Anthony Maresca Banquet AME Rev. Cecil Williams Conference Dave & Linda Westcot Convention Mary Kay Sheri McDonald Convention Future Mary Jo events Krishna Patel Wedding Total Room Nights 60 Cory Wilkenson Meeting Total # of leads to partners 1 James Jacks Holiday Party Leads to partners Goal 4 LA Woodall Emerald Con Leads to Partners % to Goal 25% Activities such as Marketing / Public Relations / Tradeshows: 1. PM Calls each week for updates on Advertising. 2. Video Shoot. 3. EBMS Training weekly. 4. Conference sell with Plan Your Meetings Rep to discuss leads. 5. Attend Big Kahuna's reveal of K b 6. Attend AV Training classes 7. Attend Tourism Meeting at Fort Walton Beach Chamber Summary of Measures REV % to Goal 265% New Client % to Goal 17% Lead distro % to Goal 25% Proactive Contacts % to Goal 20% 4  Sales Marketing Report July 2015 Courtney Henderson, Sales and Marketing Coordinator Contracts Issued ECCC Number of Company Event Dates Projected Comments New/Repeat Aramark F&B Value Attendees Revenue Rodan & Fields, LLC Seminar 8/10/2015 $550.00 New $1,000.00 250 Miss Panhandle TelAir 8/30/215 $300.00 Repeat $0.00 100 USA + Teen Caged Combat Caged Combat 10/9/2015 $6,853.00 Repeat $1,000.00 1200 Tournament Total ECCC Revenue Projected $ 7,703.00 ECCC New Clients 1 Total ECCC Projected Revenue Goal $26,722.88 ECCC New Client Goal 5 ECCC Projected Revenue % to Goal 28.83% ECCC New Client % to Goal 20.00% Lost/Denied Business ECCC Number of Company Event Dates Projected Lost Reason Attendees Revenue Total ECCC Revenue Lost $0.00 1  Sales Marketing Report