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Okaloosa County BOCC — February 27, 2014 — reading text
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prohibited.
Packet Pg. 15
3.b.a
Attachment: III.b. January (2562 : January Month End Lodging)
11
AVERAGE DAILY RATE
Room revenue divided by rooms sold, displayed as the average rental rate for a single room.
$250.00 Emerald Coast Average Daily Lodging Rate
$230.00
$210.00
$190.00
$170.00
$150.00
$130.00
$110.00
$90.00 $76.69
$70.00
$50.00
Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec
2010 $71.93 $77.30 $110.14 $120.62 $128.40 $157.45 $147.47 $113.41 $102.78 $93.78 $77.43 $73.12
2011 $72.53 $75.67 $113.41 $124.73 $133.68 $163.26 $171.81 $128.14 $108.94 $102.81 $82.93 $78.59
2012 $74.09 $78.97 $122.63 $134.92 $144.46 $175.64 $182.75 $139.44 $112.62 $107.88 $84.78 $80.21
2013 $77.21 $80.89 $129.99 $133.54 $145.91 $178.07 $189.08 $142.25 $115.38 $107.60 $86.35 $79.34
2014 $76.69
Source: Smith Travel Research, Inc. Republication or Other Re‐Use of this Data
without the express written permission of STR is strictly prohibited.
Packet Pg. 16
3.b.a
Attachment: III.b. January (2562 : January Month End Lodging)
12
OCCUPANCY
Occupancy is a percentage of rooms occupied.
Emerald Coast Lodging Occupancy
100% January ‐ December
90%
80%
70%
60%
50%
40%
30%
31.22%
20%
10%
Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec YTD*
2010 30.20% 40.10% 52.80% 57.10% 53.20% 65.30% 64.70% 48.60% 43.30% 41.60% 32.30% 27.90% 46.43%
2011 28.86% 43.14% 58.10% 59.60% 59.33% 75.38% 80.90% 58.70% 48.93% 46.80% 33.39% 27.61% 52.70%
2012 30 12% 46
30.12% 41% 64
46.41% 60% 64
64.60% 97% 67
64.97% 65% 80
67.65% 01% 85
80.01% 02% 60
85.02% 26% 49
60.26% 72% 49
49.72% 30% 37.42%
49.30% 37 42% 29.77%
29 77% 55 71%
55.71%
2013 33.10% 46.86% 64.25% 61.50% 68.81% 81.31% 84.02% 63.66% 51.91% 44.31% 36.56% 30.83% 55.65%
2014 31.22%
*YTD = Year to Date
Source: Smith Travel Research, Inc. Republication or Other Re‐Use of this Data
without the express written permission of STR is strictly prohibited.
Packet Pg. 17
3.b.a
Attachment: III.b. January (2562 : January Month End Lodging)
13
REVPAR
Room revenue divided by rooms available.
Revenue Per Available Room
$170
$130
$90
$50
$23.94
$10
$ 0
Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec
2010 $21.72 $30.98 $58.13 $68.87 $68.31 $102.89 $95.44 $55.12 $44.52 $39.00 $24.90 $20.38
2011 $20.93 $32.64 $65.90 $74.34 $79.31 $123.06 $138.92 $75.17 $53.31 $48.16 $27.69 $21.70
2012 $22.32
$22 32 $29
$29.13
13 $79
$79.22
22 $87
$87.65
65 $97
$97.73
73 $140
$140.53
53 $155
$155.37
37 $84
$84.03
03 $56
$56.00
00 $53
$53.14
14 $31
$31.73
73 $23
$23.88
88
2013 $25.56 $37.91 $83.52 $82.13 $100.41 $144.78 $158.86 $90.56 $59.90 $47.68 $31.56 $24.46
2014 $23.94
Source: Smith Travel Research, Inc. Republication or Other Re‐Use of this Data
without the express written permission of STR is strictly prohibited.
Packet Pg. 18
3.b.a
Attachment: III.b. January (2562 : January Month End Lodging)
4.a
Tourist Development Council Meeting: 02/27/14 02:00 PM
1540 Miracle Strip Parkway Department: Tourist Development Council
Fort Walton Beach, FL 32548 Category: Report
Prepared By: Aida Wilkinson
SCHEDULED Initiator: Aida Wilkinson
Sponsors:
TDC ITEM (ID # 2563) DOC ID: 2563
November Month End Tax
Updated: 2/25/2014 5:09 PM by Aida Wilkinson Page 1
Packet Pg. 19
14
4.a.a
Packet Pg. 20
Attachment: IV.a. Nov OCTC (2563 : November Month End Tax)
15
4.a.a
Total Historical TDT Collections and Percentage Breakdown
FY 2009 - Current
Attachment: IV.a. Nov OCTC (2563 : November Month End Tax)
% (+/-) % (+/-) % (+/-) Cum (+/-)
Month FY 2009 FY 2010