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Okaloosa County BOCC — February 27, 2014 — reading text
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Machine-extracted text — 01-Agenda Packet.pdf
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Packet Pg. 11
3.a.a
Attachment: III.a. December (2561 : December Month End Lodging)
8
OCCUPANCY
Occupancy is a percentage of rooms occupied.
Emerald Coast Lodging Occupancy
100% January ‐ December
81.31% 84.02%
90%
80%
68.81%
70% 64.25% 63.66%
61.50%
55.65%
60% 51.91%
46.86% 44 31%
44.31%
50%
33.10% 36.56%
40% 30.83%
30%
0%
20%
10%
Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec YTD*
2010 30.20% 40.10% 52.80% 57.10% 53.20% 65.30% 64.70% 48.60% 43.30% 41.60% 32.30% 27.90% 46.43%
2011 28.86% 43.14% 58.10% 59.60% 59.33% 75.38% 80.90% 58.70% 48.93% 46.80% 33.39% 27.61% 52.70%
2012 30.12% 46.41% 64.60% 64.97% 67.65% 80.01% 85.02% 60.26% 49.72% 49.30% 37.42% 29.77% 55.71%
2013 33.10% 46.86% 64.25% 61.50% 68.81% 81.31% 84.02% 63.66% 51.91% 44.31% 36.56% 30.83% 55.65%
*YTD = Year to Date
Source: Smith Travel Research, Inc. Republication or Other Re‐Use of this Data
without the express written permission of STR is strictly prohibited.
Packet Pg. 12
3.a.a
Attachment: III.a. December (2561 : December Month End Lodging)
9
REVPAR
Room revenue divided by rooms available.
Revenue Per Available Room
$170 $158.86
$144.78
$130
$100.41
$90.56
$83.52 $82.13
$90
$59 90
$59.90
$47.68
$50 $37.91
$31.56
$25.56 $24.46
$10
$ 0
Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec
2010 $21.72 $30.98 $58.13 $68.87 $68.31 $102.89 $95.44 $55.12 $44.52 $39.00 $24.90 $20.38
2011 $20.93 $32.64 $65.90 $74.34 $79.31 $123.06 $138.92 $75.17 $53.31 $48.16 $27.69 $21.70
2012 $22.32
$22 32 $29
$29.13
13 $79
$79.22
22 $87
$87.65
65 $97
$97.73
73 $140
$140.53
53 $155
$155.37
37 $84
$84.03
03 $56
$56.00
00 $53
$53.14
14 $31
$31.73
73 $23
$23.88
88
2013 $25.56 $37.91 $83.52 $82.13 $100.41 $144.78 $158.86 $90.56 $59.90 $47.68 $31.56 $24.46
Source: Smith Travel Research, Inc. Republication or Other Re‐Use of this Data
without the express written permission of STR is strictly prohibited.
Packet Pg. 13
3.a.a
Attachment: III.a. December (2561 : December Month End Lodging)
3.b
Tourist Development Council Meeting: 02/27/14 02:00 PM
1540 Miracle Strip Parkway Department: Tourist Development Council
Fort Walton Beach, FL 32548 Category: Report
Prepared By: Aida Wilkinson
SCHEDULED Initiator: Aida Wilkinson
Sponsors:
TDC ITEM (ID # 2562) DOC ID: 2562
January Month End Lodging
Updated: 2/25/2014 5:07 PM by Aida Wilkinson Page 1
Packet Pg. 14
10
ADR 2004‐2013
Emerald Coast Lodging
Average Annual Daily Lodging Rate 2004 ‐2013
$150
$130 $117 48
$117.48 $119.87
$ $122 13
$122.13
$117.40
$113.04
$106.63 $109.91$106.15
$110
$97.00
$89 62
$89.62
$90
$70
$50
2004 2005 2006 2007 2008 2009 2010 2011 2012 2013
Source: Smith Travel Research, Inc. Republication or Other Re‐Use of this Data
without the express written permission of STR is strictly