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Okaloosa County BOCC — February 27, 2014 — reading text
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for Client approval in
a subsequent task order as noted in the contract on page 15
Peter Mayer Okaloosa TDD-- Page 4
Confidential
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Brand Campaign Television Spots 9.j.a
118
Task Order 132
3 COST
Agency Fees
Est. Hours Cost
Creative, Production and Project 101 $11,615
Management
Account Management, Covered Under
Attachment: IX.j. TO 132 Brand Television Spots (2573 : Task Order 132)
Strategy/Analytics, Public Relations, Monthly
and Media for Base Services Agreement
Total 101 $11,615
Dubs – DG FastChannel
Cost
Total $2,499
Competitive Production Bids
Bid #1: Louis Koerner of Big-Storm Films (Miami, FL)
Cost
Total $93,000
Bid #2: Ben Orisich of Universal Orlando (Orlando, FL)
Cost
Total $110,000
Bid #3: Tom Gilserman (New York, NY)
Cost
Total $80,150
Agency Recommendation
The Agency recommends Louis Koerner of Big Storms films. He will work directly with Revive Media (a
local vendor) to produce the spots. Also, Louis Koerner is recommended as he has the most tourism
experience and can shoot the style of campaign that is expected. In addition, Agency found Louis
Koerner’s quality of work favorable to production requirements.
The cost of this Task Order is not to exceed $107,114
Peter Mayer Okaloosa TDD-- Page 5
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Brand Campaign Television Spots 9.j.a
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Task Order 132
4 BILLING
Client will be billed in accordance with Contract # C12-2007-TDC.
5 GENERAL ASSUMPTIONS
The following are general assumptions about the project that affect the timing, scope or cost of the
project.
The above assumes:
Attachment: IX.j. TO 132 Brand Television Spots (2573 : Task Order 132)
Timely delivery of any required documentation from the Client
Client will make available appropriate personnel and decision-makers for attending scheduled
workshops and meetings for reviews and approval so immediate consensus can be reached
Client will conduct timely reviews and provide consolidated feedback and written approvals on
a timely basis based on an agreed-upon schedule
Delays in Client reviews may extend timing and add risk to the final delivery
6 CONTACT INFORMATION
Ellen Kempner, Management Supervisor/Vice President
Peter Mayer Advertising
504.210.1217
kempnere@peteramayer.com
Michelle Clarke, Account Supervisor
Peter Mayer Advertising
504.210.1287
clarkem@peteramayer.com
James Geiger, Chief Financial Officer/Vice President
Peter Mayer Advertising
504.210.1263
geigerj@peteramayer.com
Peter Mayer Okaloosa TDD-- Page 6
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Brand Campaign Television Spots 9.j.a
Task Order 132 120
7 SIGNATURES
Peter Mayer: _______________________________________Date: _________________________
TDD Director: ______________________________________ Date: __________________________
Purchasing Director: ________________________________ Date: __________________________
Attachment: IX.j. TO 132 Brand Television Spots (2573 : Task Order 132)
County Administrator: ______________________________ Date: __________________________
(if applicable)
Board Chairman: ___________________________________ Date: __________________________
(if applicable)
Peter Mayer Okaloosa TDD-- Page 7
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