Okaloosa County BOCC — February 27, 2014 — reading text

Newsletter Fl id Motorcoach Florida M t h FP4C ad d in i Directory Di t $1 500 $1,500 $0 Enhanced Display Listing in 2014 American Bus Association Motorcoach Marketer and 4 months of $2,446 $0 digital banners on buses.org 1/3P4C ad in February edition and Reunions Military Reunions Workbook in August. Print & Online Annual $3,220 $3,220 Listing for 12 months HP4C ad in January Planning Guide and 6 Religious Travel Directory $4,395 $4,395 months h off d digitall b banners HP4C ad in September planning Guide – Sports Planning Guide available in print and online. Inclusion in e‐ $3,400 $0 newsletter to 8,800 sports events planners Sports Events Media Group Customized digital package in development $4,000 $3,525 HP4C ad in Visit Florida March. Includes Convene bonus distribution at ASAE & DMAI $4,500 $0 conferences 12 Month Digital banner on GSAE‐TV Home Packet Pg. 112 GSAE $4,050 $2,025 Page (1 of only 5 pages) – links back to site 15 9.h.a Attachment: IX.h. Revised SMP Ad Agency (2571 : Revised Ad Agency & Memo)  99 Groups Summary Vendor Opportunity Original Revised Budget Budget 2/3P4C ad in LSAE Annual Directory in Other Associations June 3 month digital banners on ASAE and $5,710 $4,465 sponsorship of TSAE event Destination Showcase 2014 Show Date TBD. Customized package $2,850 $0 Chicago in development Show Date: February 28 – March 2, 2014 NY Times Travel Show $3 600 $3,600 $0 Customized package in development Show Date: December 4 – 6, 2013 Florida Encounter $2,200 $0 Customized package in development Memphis Show Date: March 7 – 9,9 2014 Southern Women’s Nashville Show Date: March 27 – 30, 2014 $3,600 $0 Tradeshow Customized package in development GaMPI Workshop Educational Workshop Sponsorship $2,750 $2,750 CVENT 2 Diamond Listing and Suggested Ad Test $5,802 $0 Packet Pg. 113 16 9.h.a Attachment: IX.h. Revised SMP Ad Agency (2571 : Revised Ad Agency & Memo)  100 Groups Summary Vendor Opportunity Original Budget Revised Budget Red Hot Celebration Digital banners, e‐newsletters $0 $1,000 Military R Mili Reunions i Print and digital online listing $0 $5,000 Marketplace Media Mind Ad serving fees $0 $750 Group Travel Leader Print ad $0 $2,500 Creative development of wedding Wedding Trade Show Banner $0 $2,875 trade show banner Group Creative Ads Development of creative needs $0 $9,200 Contingency $17,362 $0 Total $100,000 $70,320 Packet Pg. 114 17 9.h.a Attachment: IX.h. Revised SMP Ad Agency (2571 : Revised Ad Agency & Memo)  9.i Tourist Development Council Meeting: 02/27/14 02:00 PM 1540 Miracle Strip Parkway Department: Tourist Development Council Fort Walton Beach, FL 32548 Category: Presentation Prepared By: Aida Wilkinson SCHEDULED Initiator: Aida Wilkinson Sponsors: TDC ITEM (ID # 2572) DOC ID: 2572 Adopt In-House Strategic Updated: 2/25/2014 5:43 PM by Aida Wilkinson Page 1 Packet Pg. 115  101 October 1, 2013 – September 30, 2014 Convention Center and Visitors Center In‐House In House Strategic Marketing Plan February 27, 2014 Packet Pg. 116 9.i.a Attachment: IX.i. Adopt SMP In House (2572 : Adopt In-House Strategic)  102 In‐House In House Strategic Marketing Plan Objective • Increase overall visitation and lodging facility occupancy in the taxing district • Generate business to the Emerald Coast Convention Center (ECCC) Strategy • Advertise and promote the Emerald Coast • Participate and partner in local events to generate business to the ECCC Marketing Tactics • Destination Team • ECCC Sales Team • ECCC Events Team • Film Commission • Local Event Participation • Other Marketing Activities Packet Pg. 117 2 9.i.a Attachment: IX.i. Adopt SMP In House (2572 : Adopt In-House Strategic)  103 In‐House In House Strategic Marketing Plan Geographical Reach • Southeastern United States Measuring Success • Sustain and increase number of new leads via local representatives Timing • October 2013‐September 2014 Packet Pg. 118 3 9.i.a Attachment: IX.i. Adopt SMP In House (2572 : Adopt In-House Strategic)  104 Destination Team Marketing Plan TRADE SHOW Location Market Cost TSAE/FSAE/LSAE Luncheons Various Associations $800