Okaloosa County BOCC — February 27, 2014 — reading text

Canadian Traveler FP ad in Visit Florida’s Spring Issue FP, $4 976 $4,976 $4 976 $4,976 Southwest Airlines FP Ad, August $0 $15,000 All Others Various $275,048 $0 Total $285 000 $285,000 $24 952 $24,952 Packet Pg. 106 9 9.h.a Attachment: IX.h. Revised SMP Ad Agency (2571 : Revised Ad Agency & Memo)  93 Meetings and Conventions Media Plan Packet Pg. 107 10 9.h.a Attachment: IX.h. Revised SMP Ad Agency (2571 : Revised Ad Agency & Memo)  94 Meetings/Conventions Summary Vendor Opportunity Original Budget Revised Budget SGMP HP4C ad in Annual Show Guide – March $2,000 $2,000 Bonus FP4C ad in November and 100 hours Meetings Focus $6,500 $6,500 for Lead Generation Program Custom package: k Print, i Online, li E‐blasts, bl Plan Your Meetings $5,000 $5,000 Events, 80 hours for Lead Generation Collinson Media Print, Online, E‐blasts and Lead Generation $17,450 $17,450 HP4C ad in Sep/Oct “Florida/The South Prevue Central Meeting”, online, E‐blasts, online $3,865 $3,865 Q&A interview Group Travel Family FP4C ad in Nov/Dec and custom package: $8,500 $8,500 P i Online, Print, O li E‐blasts E bl Packet Pg. 108 11 9.h.a Attachment: IX.h. Revised SMP Ad Agency (2571 : Revised Ad Agency & Memo)  95 Meetings/Conventions Summary Vendor Opportunity Original Budget Revised Budget GaMPI Workshop p Educational Workshop p Sponsorship p p $2,750 $ , $5,500 $ , CVENT 2 Diamond Listing and Suggested Ad Test $5,802 $5,802 Google Text Ads Targeted to Relevant Search Queries $13,206 $13,206 Media Mind Ad serving fees $0 $500 Conventions South HP ad $0 $2,278 CMCA QP, newsletters (4x) $0 $800 SMERF E‐blast, newsletter and banner ad $0 $3,450 GSAE Banner ads $0 $2,025 Small Market Meetings 1/3 page print ads, e‐newsletter $0 $895 Convention Center Development of creative needs $0 $9,200 Creative Ads Contingency 2‐page, 4C spread – Jan issue $35,000 $0 Total $100,073 $86,971 Packet Pg. 109 12 9.h.a Attachment: IX.h. Revised SMP Ad Agency (2571 : Revised Ad Agency & Memo)  96 Groups Media Plan Packet Pg. 110 13 9.h.a Attachment: IX.h. Revised SMP Ad Agency (2571 : Revised Ad Agency & Memo)  97 Groups Summary Vendor Opportunity Original Budget Revised Budget HP4C ad in Southern Destination Atlanta Weddings $3,339 $3,339 Weddings ‐ February HP4C ad in Winter and Fall Birmingham Weddings $2,336 $2,336 Weddings & Destinations 12‐month digital package with The Knot $8 520 $8,520 $8 520 $8,520 access to direct mail list and e‐blast Southern Bride HP4C ad in Winter/Spring edition $1,850 $1,850 HP4C ad in Visit Florida’s Jan/Feb Annual Worldwide Guide and Destination Weddings & May/June in Destination Weddings $11,270 $11,270 Honeymoons & Honeymoons. Includes 12 month online presence, including ee‐newsletter newsletter & weekly leads Revised from inclusion in show Dallas Bridal Show bags: business card & brochure to $500 $500 an E‐blast Packet Pg. 111 14 9.h.a Attachment: IX.h. Revised SMP Ad Agency (2571 : Revised Ad Agency & Memo)  98 Groups Summary Vendor Opportunity pp y Original g Revised Budget g Budget FP4C ad in Directory and QP4C ad in Spring Alabama Motorcoach $800 $800