Okaloosa County BOCC — February 27, 2014 — reading text

these dollars at their next regularly scheduled meetings. 3 9.h.a Attachment: IX.h. Revised SMP Ad Agency (2571 : Revised Ad Agency & Memo)  87 Leisure Media Plan Packet Pg. 101 4 9.h.a Attachment: IX.h. Revised SMP Ad Agency (2571 : Revised Ad Agency & Memo)  88 Leisure Media Summary V d Vendor O Opportunity t it O i i lB Original Budget d t Revised R i d Budget Visit Florida Guide 2‐page, 4C spread – January release $15,000 $15,000 Play Florida FP, 4C ad – year round distribution $28,650 $28,650 Life’s a Beach FP, 4C ad – spring/fall/winter $9,345 $9,345 C Coastal l Li Living i FP 4C ad FP, d ‐ Visit Vi i Fl Florida: id FFebruary b & April A il 2014 $47 740 $47,740 $47 740 $47,740 FP, 4C ad – reduced from full‐year to Beaches, Resorts, and Parks $9,030 $6,020 seasonal presence 2/3 page, 4C ad – November 2013 & August Southern Living $124,000 $124,000 2014 Family Circle, Family Fun, FP, 4C ad – May 2014 $53,674 $53,674 Parents Bon Appetit/Architectural FP, 4C – July 2014 $72,770 $72,770 Digest/Vanity Fair FP, 4C – May 2014 ; Custom advertorial Travel+Leisure/Food & Wine creation ; digital Mar‐May 2014 exposure ; $0 $0 custom e‐blast Packet Pg. 102 5 9.h.a Attachment: IX.h. Revised SMP Ad Agency (2571 : Revised Ad Agency & Memo)  89 Leisure Media Summary Vendor Opportunity Original Budget Revised Budget 3 metro market; reduced from Christmas Digital Outdoor $40,000 $20,000 2013 & 2014 to only Christmas 2014 FP, 4C – VF: Escape to the South – January Toronto Life $10,949 $10,949 2014 FP, 4C – February 2014 issue Crossings $4,500 $4,500 FL editorial and guaranteed EC content Reduced from FP to 2/3P, Regional Magazines 4C units – top‐feeder markets, Christmas, $223,624 $175,549 Spring/Summer, Fall :30 sec schedules Nationally for all key Satellite Radio $30,895 $30,895 campaigns Yahoo BT/Geo‐Targeted Banners $117,000 $117,000 Google Keyword Text Ads $ $78,911 $ $78,911 Packet Pg. 103 6 9.h.a Attachment: IX.h. Revised SMP Ad Agency (2571 : Revised Ad Agency & Memo)  90 Leisure Media Summary Vendor Opportunity Original Budget Revised Budget Targeted Tile Ads, Promoted Facebook $28,583 $28,583 Posts Run of Site Banners, CanadianTraveller.net $8,700 $8,700 Newsletter, Social Media Mind Ad Server Ad Serving Fees $10,855 $10,855 FP ad, online banners, Collinson Media $0 $24,999 winter event listing PBS, Family Travel Show 30 minute show exclusive $0 $30,000 Fall (task orders approved prior to 10/1/13) $93,657 $185,273 Christmas (task orders approved prior to 10/1/13) $0 $163,131 Pass Through (Aviation, Powerboat) $24,000 $24,000 2014 Media Planning & Purchasing $101,120 $101,085 Contingency $61,797 $0 Total $1,194,800 $1,371,629 Packet Pg. 104 7 9.h.a Attachment: IX.h. Revised SMP Ad Agency (2571 : Revised Ad Agency & Memo)  91 Co‐Op Media Plan Packet Pg. 105 8 9.h.a Attachment: IX.h. Revised SMP Ad Agency (2571 : Revised Ad Agency & Memo)  92 2014 Co‐Op p Media Budget M k t Market O Opportunity t it Original O i i l Revised R i d Budget Budget Canadian Traveler FP, ad in Visit Florida’s Canadian Guide $4,976 $4,976