Okaloosa County BOCC — February 27, 2014 — reading text

62 6.c.a Attachment: VI.c. Agency Update (2568 : Agency Update) 72K USERS SHARED, COMMENTED, LIKED AND CLICKED ON FACEBOOK CONTENT ©2014 Packet Pg. 7319 Subhead 63 6.c.a Attachment: VI.c. Agency Update (2568 : Agency Update) FACEBOOK USERS ENGAGED AT A GREATER RATE THAN ANY OTHER MONTH IN 2013 ©2014 Packet Pg. 7420 Subhead 64 6.c.a Greeting Card Style Posts Attachment: VI.c. Agency Update (2568 : Agency Update) • 54.7K: Viewed • 18.3K: Shared, Commented, Liked ©2014 Packet Pg. 7521 Subhead 65 6.c.a Beach Pictures Attachment: VI.c. Agency Update (2568 : Agency Update) • 34.6K: Viewed • 2.7K: Shared, Commented, Liked ©2014 Packet Pg. 7622  Subhead Pinterest ©2014 6.c.a 66 Packet Pg. 7723 Attachment: VI.c. Agency Update (2568 : Agency Update)  Twitter Subhead ©2014 6.c.a 67 Packet Pg. 7824 Attachment: VI.c. Agency Update (2568 : Agency Update)  68 6.c.a Attachment: VI.c. Agency Update (2568 : Agency Update) A Very Emerald Christmas Landing Page Packet Pg. 79  Subhead ©2014 6.c.a 69 Packet Pg. 8026 Attachment: VI.c. Agency Update (2568 : Agency Update)  2014 Advertising Update 6.c.a Packet Pg. 81 70 Attachment: VI.c. Agency Update (2568 : Agency Update)  71 6.c.a National Cable Attachment: VI.c. Agency Update (2568 : Agency Update) • Destination America • Weather Channel • Travel Channel • WE TV Packet Pg. 82  72 6.c.a National Satellite Radio Attachment: VI.c. Agency Update (2568 : Agency Update) • :30 second placements Packet Pg. 83  73 6.c.a Leisure Print Attachment: VI.c. Agency Update (2568 : Agency Update) • Southern Living • Bon Appetit • Travel & Leisure • Food & Wine • Canadian Traveller • Crossings • Toronto Life Packet Pg. 84  Leisure Digital 6.c.a Packet Pg. 85 74 Attachment: VI.c. Agency Update (2568 : Agency Update)  Groups 6.c.a Packet Pg. 86 75 Attachment: VI.c. Agency Update (2568 : Agency Update)  2014 A Look Ahead 6.c.a Packet Pg. 87 76 Attachment: VI.c. Agency Update (2568 : Agency Update)  77 6.c.a 2014 Attachment: VI.c. Agency Update (2568 : Agency Update) • Photoshoot • Television shoot • Launch Instagram • Visitor Profile research • FAM trip • Social sweepstakes • 2015 planning Packet Pg. 88  THANK YOU 6.c.a Packet Pg. 89 78 Attachment: VI.c. Agency Update (2568 : Agency Update)  9.a Tourist Development Council Meeting: 02/27/14 02:00 PM 1540 Miracle Strip Parkway Department: Tourist Development Council Fort Walton Beach, FL 32548 Category: Update Prepared By: Aida Wilkinson SCHEDULED Initiator: Aida Wilkinson Sponsors: TDC ITEM (ID # 2569) DOC ID: 2569 Transfer first penny Updated: 2/25/2014 5:24 PM by Aida Wilkinson Page 1 Packet Pg. 90  9.a.a Packet Pg. 91 Attachment: IX.a. Reserve Allocation (2569 : Transfer first penny) 79  9.e Tourist Development Council Meeting: 02/27/14 02:00 PM 1540 Miracle Strip Parkway Department: Tourist Development Council Fort Walton Beach, FL 32548 Category: Information Prepared By: Aida Wilkinson SCHEDULED Initiator: Aida Wilkinson Sponsors: TDC ITEM (ID # 2570) DOC ID: 2570 Add office space Updated: 2/25/2014 5:32 PM by Aida Wilkinson Page 1 Packet Pg. 92  9.e.a Packet Pg. 93 Attachment: IX.e. Add Office space (2570 : Add office space) 80  9.h Tourist Development Council Meeting: 02/27/14 02:00 PM 1540 Miracle Strip Parkway Department: Tourist Development Council Fort Walton Beach, FL 32548 Category: Presentation Prepared By: Aida Wilkinson SCHEDULED Initiator: Aida Wilkinson Sponsors: TDC ITEM (ID # 2571) DOC ID: 2571 Revised Ad Agency & Memo Updated: 2/25/2014 5:41 PM by Aida Wilkinson Page 1 Packet Pg. 94  81 9.h.a TOURIST DEVELOPMENT DEPARTMENT MEMORANDUM DATE: February 25, 2014 TO: Tourist Development Council FROM: Ed Schroeder, Tourist Development Department Director Charlotte Dunworth, Finance, Administration, & Compliance Manager SUBJECT: FY 2013-14 Strategic Marketing Plan Attachment: IX.h. Revised SMP Ad Agency (2571 : Revised Ad Agency & Memo) Background All advertising/marketing expenditures shall be in conformity with the approved Strategic Marketing Plan and task order process per section D.200.2.c of the TDD Operations & Procedures Manual. The Board approved a $2.6M annual Strategic Marketing Plan on November 5, 2013. The adopted departmental budget in accounts that are classified as “promotional activities” according to the uniform chart of accounts totals $3.5M (excluding accounts for BP funds). This $900K difference is attributable to $534K in marketing activities performed in-house by TDD staff and $375K in special event and sponsorship funding. A Convention Center Local Strategic Plan was developed in August 2013, but an overall in-house strategic marketing plan outlining activities and expenses was not formally reviewed by the TDC nor adopted by the BCC. Details of budgeted in-house promotional activities amounts are not available. Consequently, payments related to in-house activities cannot be processed because they are neither included in the adopted Strategic Marketing Plan nor processed via task