Okaloosa County BOCC — November 5, 2013 — 134-1 Okaloosa Airport Positioning and Naming (F1252013) — reading text

Walton Beach’ something more specific than a seems to be the best fitting name. The fact that cardinal direction.” it has the word ‘beach’ in there – I think that is attractive to people.” “[The name I use for an airport] is usually the city. When I go to Philly, I “Most of the airport codes around the world don't say [PHL], I say Philly. It’s the don't seem to match the city names, and if they same with Atlanta or Newark.” stand for anything it is just random.” “I don’t like this new municipal blah blah blah. The new airport name. It is just going to confuse people. ‘Northwest Florida Regional Airport’ – that is a lot to say, don’t you think?” 19 Appendices Limitations of Methodology Moderator’s Guide Intercept Screener Limitations of Methodology  The results of this research are based on qualitative interviews with a limited number of participants. It is important to note that all participant perceptions, beliefs, and information contained in this report should not be taken as fact, but rather as a representation of what participants believe or perceive to be true.  Information that is inconsistent with the facts might be found in this report. When such data appear in the context of findings, they should be considered valid from the point of view of the participants. That is, the participant may be misinformed or simply wrong in her knowledge or judgment. In qualitative research, participant errors are often revealing, providing useful information for the client.  The reader is reminded that this research is intended to explore unknown areas, clarify cloudy issues, and point the direction for further research, but that the data provided here cannot be statistically projected to a universe of similar participants. 21 Moderator’s Guide 22 Intercept Screener 23 Thank you