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A PROPOSAL TO CONDUCT
EXECUTIVE RECRUITMENT SERVICES
FOR
COUNTY ADMINISTRATOR
ON BEHALF OF
OKALOOSA COUNTY, FLORIDA
BOB MURRAY & ASSOCIATES
CONTACT: S. RENEE NARLOCH, VICE PRESIDENT
2910 KERRY FOREST PARKWAY, D4-242
TALLAHASSEE, FL 32309-6892
(850) 391-0000; FAX (916) 735-2402
reneen@bobmurrayassoc.com
December 10, 2012
Mr. Don Amunds, Chairman
and Board of County Commissioners
c/o Mr. Jack Allen
Okaloosa County
602-C North Pearl Street
Crestview, FL 32536
Dear Chairman Amunds and Commissioners:
Thank you for the opportunity to submit a proposal to conduct an executive
recruitment for the County Administrator position on behalf of Okaloosa County.
The following proposal outlines our recruitment process, a proposed budget, and the
qualifications of our firm and our staff. Also included is a list of references, a client
list and a sample recruitment brochure.
With respect to this recruitment for Okaloosa County you should know:
Bob Murray & Associates has a national reputation for conducting quality
searches that result in the placement of candidates ideally suited to our
clients’ needs. With many years of experience, Bob Murray & Associates
has an unmatched record of conducting successful searches for municipal
executives, having completed over 800 public sector recruitments,
including more than 200 County/City Administrators. Our experience
and knowledge of top candidates nationwide will ensure you have an
outstanding group of finalists.
Bob Murray & Associates has conducted public sector recruitments on
behalf of organizations throughout the State of Florida including Bay
County (County Manager); Broward County (County Attorney and
Assistant Economic Development Director); Sumter County (Public Works
Director); Indian River County (Utilities Director); Orange County
(Several Positions); Florida Association of Counties (FAC) (Executive
Director); City of Lakeland (Public Works Director and Employee Relations
Director); City of Ocala (City Manager); Palm Beach (Town Manager); City
of Gainesville (City Attorney); City of Fort Lauderdale (City Manager and
City Attorney); Miami Beach (City Manager); Florida Public Transit
Association (FPTA) (Executive Director); and many others. As you may know,
we are contracted with Broward County to conduct searches on an “as needed”
basis and have conducted several searches on behalf of the County including the
recent Port Everglades Director. We are also currently contracted with Arlington
County (VA); the Metropolitan Washington Airport Authority; the Commonwealth
of Pennsylvania; San Antonio Housing Authority (TX); and the Fort Worth
Transportation Authority (TX) to recruit on an “as needed” basis.
Bob Murray & Associates will utilize our contacts and networks to reach qualified
candidates through referrals and our aggressive outreach efforts, especially those who
are not currently seeking employment. We will target the recruitment to ensure a
diverse applicant pool including qualified minority and women candidates. While
focusing our efforts nationally, we will also look regionally and within the State of
Florida for excellent potential candidates. We understand the importance of
finding candidates who are both highly qualified and the right fit for Okaloosa
County.
Ms. S. Renee Narloch, Vice President, will conduct the City Manager recruitment
for the City of Melbourne. Over the last 20 years, she has conducted hundreds
of public sector recruitments on behalf of municipal organizations nationwide.
Prior to joining Bob Murray & Associates, Ms. Narloch served as the
Southeastern Regional Recruitment Director for MAXIMUS and David M.
Griffith and Associates (DMG) with sole responsibility for executive
recruitments throughout the Southeast, Mid-Atlantic and Midwestern states.
Her current recruitment projects include the Children’s Board of
Hillsborough County (Executive Director); The Louisiana Housing
Corporation (Executive Director); City of Fort Lauderdale (City
Attorney); San Antonio Housing Authority (Chief Operating Officer);
City of Miami Beach (City Manager); and the El Paso Water Utilities-
Public Service Board (President/CEO). Recent clients include the City
of Dallas (Assistant Director, Department of Streets – Transportation
Operations); City of Topeka (City Manager); and the Housing Authority
of the City of Austin (President/CEO).
Our extensive network of contacts and knowledge of potential candidates
provides us with an advantage when recruiting on behalf of Okaloosa County.
Our knowledge of what makes a candidate truly outstanding, along with our
ability to assess your needs and the candidates’ abilities, skills and management
styles will ensure that Okaloosa County has an outstanding group of finalists
from which to select the new County Administrator.
To learn first-hand about the quality of our services and our recruitment
successes, we invite you to contact the references listed in our proposal.
Thank you for your consideration, and we hope you find our qualifications
favorable. Please do not hesitate to contact us at (850) 391-0000 should you have
questions or need additional information.
Sincerely,
S. Renee Narloch
Vice President
TABLE OF CONTENTS
PROFESSIONAL QUALIFICATIONS ................................1
THE RECRUITMENT PROCESS ...................................... 3
STEP 1 DEVELOPING THE CANDIDATE PROFILE ............................................ 3
STEP 2 ADVERTISING CAMPAIGN AND RECRUITMENT BROCHURE ............. 3
STEP 3 RECRUITING CANDIDATES .................................................................... 3
STEP 4 SCREENING CANDIDATES ...................................................................... 4
STEP 5 PERSONAL INTERVIEWS ......................................................................... 4
STEP 6 PUBLIC RECORD SEARCH ....................................................................... 4
STEP 7 RECOMMENDATION ................................................................................ 4
STEP 8 FINAL INTERVIEWS ................................................................................. 4
STEP 9 BACKGROUND CHECKS /DETAILED REFERENCE CHECKS.............. 5
STEP 10 NEGOTIATIONS ..................................................................................... 5
STEP 11 COMPLETE ADMINISTRATIVE ASSISTANCE ....................................... 5
ASSIGNED STAFF................................................................ 6
REFERENCES ...................................................................... 7
BUDGET, GUARANTEE AND TIMING........................... 8
STATEMENT OF PROFESSIONAL STANDARDS ........10
ADDITIONAL INFORMATION .......................................10
ENCLOSURES:
SAMPLE RECRUITMENT BROCHURE
PAST CLIENTS LIST
REFERENCE LETTERS
SAMPLE INSURANCE CERTIFICATE
PROFESSIONAL QUALIFICATIONS
OUR FIRM
Bob Murray & Associates is known throughout the industry as the leading public sector
recruitment firm by both clients and candidates. We have a reputation for conducting
quality searches that result in the placement of candidates ideally suited to meet our
clients’ needs. We pride ourselves on our responsiveness to clients and candidates, and
we assure Okaloosa County that the highest caliber of service will be provided
throughout the recruitment process.
Our firm is comprised of individuals who have extensive experience in the
recruitment of public sector executives. Prior to joining our firm at its inception in
May of 2000, our recruiters acquired many years of public sector recruitment
experience with some of the largest, corporate, public sector consulting firms. We
have offices in Tallahassee, Florida and Roseville (Sacramento), California.
OUR EXPERIENCE
Bob Murray & Associates has extensive experience, placing more than 800
public sector professionals. Our placements include City Managers, County
Administrators, City Clerks, Human Resources Directors, Finance Directors,
Police Chiefs, Fire Chiefs, and many other key senior management personnel.
Our experience ranges from working with large, complex organizations such as
Fulton County (Atlanta), San Francisco, Los Angeles, Phoenix, Las Vegas, and
Arlington County, to much smaller organizations. We have conducted
searches nationwide, and we have a good understanding of municipal
governments and their needs relative to leadership.
Bob Murray & Associates has conducted public sector recruitments on behalf
of organizations throughout the State of Florida including Bay County
(County Manager); Broward County (County Attorney and Assistant Economic
Development Director); Sumter County (Public Works Director); Indian River
County (Utilities Director); Orange County (Several Positions); Florida
Association of Counties (FAC) (Executive Director); City of Lakeland (Public
Works Director and Employee Relations Director); City of Ocala (City Manager);
Palm Beach (Town Manager); City of Gainesville (City Attorney); City of Fort
Lauderdale (City Manager and City Attorney); Miami Beach (City Manager);
Florida Public Transit Association (FPTA) (Executive Director); and many
others. As you may know, we are contracted with Broward County to conduct
searches on an “as needed” basis and have conducted several searches on behalf of
the County including the recent Port Everglades Director. We are also currently
contracted with Arlington County (VA); the Metropolitan Washington Airport
Authority; the Commonwealth of Pennsylvania; San Antonio Housing Authority (TX);
and the Fort Worth Transportation Authority (TX) to recruit on an “as needed” basis.
BOB MURRAY & ASSOCIATES Professional Qualifications PAGE 1
ORGANIZATIONAL CHART
BOB MURRAY & ASSOCIATES Professional Qualifications PAGE 2
THE RECRUITMENT PROCESS
Bob Murray & Associates’ unique, client-driven approach to executive search will ensure that
Okaloosa County has a pool of high-quality candidates from which to select the new
County Administrator. Outlined below are the key steps in our recruitment process.
STEP 1 – DEVELOPING THE CANDIDATE PROFILE
Our understanding of the Board’s requirements will be the foundation to a successful
search. We will work directly with the Board, staff and others involved in the process
in order to learn as much as possible about what the organization expects of a new
County Administrator. We can also meet with other key staff or community
members to gather input. We want to learn about the values and culture of the
organization, as well as to understand the current issues, challenges and
opportunities that face Okaloosa County. We also want to be fully acquainted
with the Board’s expectations regarding the knowledge, skills and abilities sought
in the ideal candidate, and we will work with your organization to identify
expectations regarding education and experience. Additionally, we want to
discuss expectations regarding compensation and other items necessary to
complete the successful appointment of the ideal candidate. The profile that we
develop together at this stage will guide our recruitment efforts.
STEP 2 – ADVERTISING CAMPAIGN AND RECRUITMENT BROCHURE
After gaining an understanding of the Board’s needs, we will design an effective
advertising campaign that is appropriate for the recruitment. We will focus on
professional journals that are specifically suited to the County Administrator
search, utilizing venues that will ensure a diverse pool of applicants including
qualified minority and women candidates. We will also develop a professional
recruitment brochure on the Board’s behalf that will discuss the community,
organization, position and compensation. Once completed, we will mail the
brochure to an extensive audience, making them aware of the exciting
opportunity with Okaloosa County. A sample brochure has been included for
your review.
STEP 3 – RECRUITING CANDIDATES
After cross-referencing the profile of the ideal candidate with our database of
thousands of candidates and our contacts in the field, we will conduct an aggressive
outreach effort that includes making personal calls to prospective applicants in order
to identify and recruit outstanding candidates, including qualified minority and
women candidates. We realize that the best candidate is often not looking for a new
job, and this is the person that we actively pursue to become a candidate. Aggressively
marketing the County Administrator position to prospective candidates will be essential
to the success of the search.
BOB MURRAY & ASSOCIATES The Recruitment Process PAGE 3
STEP 4 – SCREENING CANDIDATES
Following the closing date for the recruitment, we will screen all resumes using the criteria
established in our initial meetings to narrow the field of candidates.
STEP 5 – PERSONAL INTERVIEWS
We will conduct personal interviews with the top 10 to 12 candidates in order to
determine which candidates have the greatest potential to succeed in your
organization. During the interviews, we will explore each candidate’s background and
experience as it pertains to the County Administrator position. In addition, we will
discuss the candidate’s motivation for applying for the position and make an
assessment of his/her knowledge, skills and abilities. We will devote specific
attention to determining the likelihood of the candidate’s acceptance of the
position if an offer of employment is made.
STEP 6 – PUBLIC RECORD SEARCH
Following the interviews, we will conduct a review of published articles that
reference each candidate. Various sources will be consulted, including Lexis-
Nexis™, a newspaper/magazine search engine, Google, and local papers from
the communities in which the candidates have worked. This brings to our
attention any further detailed inquiries that we may need to make at this time.
STEP 7 – RECOMMENDATIONS
Based on the information gathered through meetings with your organization
and personal interviews with candidates, we will typically recommend three to
five candidates for your consideration. We will prepare a detailed, written
report on each candidate that focuses on the results of our interviews and
public record searches. We will make specific recommendations, but the final
selection of those to be considered will be up to you.
STEP 8 – FINAL INTERVIEWS
Our years of experience will be invaluable as we help you to develop an interview
process that objectively assesses the qualifications of each candidate. We will
adopt an approach that fits your needs, whether it is a traditional interview,
multiple interview panel or assessment center process. We will provide you with
suggested interview questions and rating forms, and we will be present at the
interviews to facilitate the process. Our expertise lies in facilitating the discussion
that can bring about a consensus regarding the final candidates.
We will work closely with your staff to coordinate and schedule interviews and
candidate travel. Our goal is to ensure that each candidate has a very positive
experience, since the manner in which the entire process is conducted will have an effect
on the candidates’ perception of your organization.
BOB MURRAY & ASSOCIATES The Recruitment Process PAGE 4
STEP 9 – BACKGROUND CHECKS/DETAILED REFERENCE CHECKS
Based on final interviews, we will conduct credit, criminal, civil litigation and motor vehicle
record checks for the top one to three candidates. In addition, those candidates will be the
subjects of detailed, confidential reference checks. In order to gain an accurate and honest
appraisal of the candidates’ strengths and weaknesses, we will talk candidly with people
who have direct knowledge of their work and management style. We will ask candidates
to provide the names of their supervisors, subordinates and peers for the past several
years. Additionally, we will make a point of speaking confidentially to individuals
known to have insight into a candidate’s abilities, but who may not be on his/her
preferred list of contacts. At this stage in the recruitment, we will also verify
candidates’ educational backgrounds and any required certifications.
STEP 10 – NEGOTIATIONS
We recognize the critical importance of successful negotiations and can serve as
your representative during this process. Our experience provides us with insight
into current industry standards and expectations in negotiating contracts, and we
will be available to advise you regarding current approaches to difficult issues
such as housing and relocation. Working to secure the appointment of your
chosen candidate, we will represent your interests and advise you regarding
salary, benefits and employment agreements. We have the expertise to turn a
very sensitive aspect of the recruitment into one that is viewed positively by
both you and the candidate.
STEP 11 – COMPLETE ADMINISTRATIVE ASSISTANCE
Throughout the recruitment, we will provide the Board with updates on the
status of the search. We will also take care of all administrative details on your
behalf. Candidates will receive personal correspondence advising them of their
status at each critical point during the recruitment. In addition, we will respond
to inquiries about the status of their candidacy within 24 hours. Every
administrative detail will receive our attention.
BOB MURRAY & ASSOCIATES The Recruitment Process PAGE 5
ASSIGNED STAFF
Our team at Bob Murray & Associates is comprised of a diverse group of individuals who
have extensive experience in the recruitment of public sector executives. Ms. Narloch will
be the lead consultant for the County Administrator recruitment for the Board, with
assistance from Mr. Bob Murray and Ms. Rachel Hanselman as needed.
S. RENÉE NARLOCH, VICE PRESIDENT
Ms. Narloch is the Vice President and Director of our East Coast practice which is
located in Tallahassee, Florida. She is recognized as one of the nation’s leading
recruiters. She has more than 20 years experience conducting public sector
recruitments and has participated in more than 400 searches nationwide. She was
formerly employed by DMG and MAXIMUS as a Senior Recruiter with sole
responsibility for the firm’s executive search practice in the Southeastern, Mid-
Atlantic and Mid-Western states. Prior to her recruitment career, she was Senior
Consultant for the DMG cost plan and revenue enhancement divisions. She also
worked for three Fortune 500 companies in their sales, marketing and financial
accounting divisions. Ms. Narloch received her Bachelor of Science degree in
Information Studies, summa cum laude, from Florida State University,
Tallahassee, Florida.
BOB MURRAY, PRESIDENT
Mr. Murray has over 25 years experience as a recruiter. He has conducted
hundreds of searches for cities, counties, and special districts. Mr. Murray has
conducted searches for chief executives, department heads, professional and
technical positions. Mr. Murray has taken the lead on the firm’s most difficult
assignments with great success. His clients have retained him again and again
given the quality of his work and success in finding candidates for difficult to
fill positions. Prior to creating Bob Murray & Associates, Mr. Murray directed
the search practice for the largest search practice serving local government in the
country. Mr. Murray has worked in local government and benefits from the
knowledge of having led an organization. Prior to his career in executive search
he served as the City Manager for the City of Olympia, Washington. He has also
served as an Assistant City Manager and held positions in law enforcement. Mr.
Murray received his bachelor’s degree in Criminology from the University of
California at Berkeley with graduate studies in Public Administration at California
State University at Hayward.
RACHEL HANSELMAN, CONSULTANT
As a consultant with Bob Murray & Associates, Ms. Hanselman is responsible for
research, candidate recruitment, screening, reference checks and background
verifications. She focuses on client communication and works closely with clients to
coordinate candidate outreach and ensure a successful search. Ms. Hanselman has eight
years of experience working as an office manager in the private sector. Ms. Hanselman
received her Bachelor of Arts degree in Business Administration from Flagler College,
Tallahassee, Florida.
BOB MURRAY & ASSOCIATES Assigned Staff PAGE 6
REFERENCES
Clients and candidates provide the best testament of our ability to conduct quality searches.
All recruitments are provided a full services executive recruitment and all contracts are
under $25,000. Listed below are a few clients for whom Bob Murray & Associates’
recruiters have conducted searches. We have completed almost 250 searches within the
last 3 years. We have listed some of our most recent references, and we encourage you
to contact them for a first-hand account of the quality of our services. If you would
like additional references, please let us know. A complete Client List is enclosed.
CLIENT: Broward County, FL (1,800,000 Pop.)
POSITION: Assistant Director of Economic & Small Business
Development/2010; County Attorney/2011; Port
Everglades Chief Executive/Port Director/2012; Port
Everglades Director of Business Development/2012
CONTACT: Mr. Michael Chasin, Human Resources Manager
115 S. Andrews Ave., Room 520,
Fort Lauderdale, Florida 33301
(954) 954-357-6434; mchasin@broward.org
CLIENT: Sumter County, FL (98,000 Pop.)
POSITION: Public Works Director/2010; Fire Chief/2011;
Development Services Director/2012
CONTACT: Ms. Kitty Fields, Human Resources Manager
7375 Powell Road,
Wildwood, Florida 34785
(352) 689-4423; kitty.fields@sumtercountyfl.gov
CLIENT: City of Fort Lauderdale, FL (169,000 Pop.)
POSITION: City Manager/2011; City Attorney/2012
CONTACT: Ms. Averill L. Dorsett, Director of Human Resources
100 N. Andrews Avenue,
Fort Lauderdale, Florida 33301
(954) 828-5307; ADorsett@fortlauderdale.gov
CLIENT: City of Gainesville, FL (126,000 Pop.)
POSITION: City Attorney/2012
CONTACT: Ms. Cheryl McBride, Human Resources Manager
222 E. University Avenue, Station 20,
Gainesville, Florida 32602
(352) 393-8704; mcbridecf@cityofgainesville.org
CLIENT: City of Oak Creek, WI (35,000 Pop.)
POSITION: City Administrator/2010
CONTACT: Mr. Larry Haskin, City Attorney
8640 S. Howell Avenue,
Oak Creek, WI 53154
(414) 762-5105; lhaskin@haskinbook.com
BOB MURRAY & ASSOCIATES References PAGE 7
BUDGET, GUARANTEE AND TIMING
PROFESSIONAL FEE AND EXPENSES
The professional fee for conducting this recruitment on behalf of Okaloosa County is
$15,500 plus actual expenses. Services covered by the fee consist of all steps outlined in
this proposal, including three (3) days of meetings on site. Expenses are estimated to
not exceed $6,500 and include items such as the cost of consultant travel, clerical
support, placement of ads, credit, criminal and civil checks, education verification, as
well as newspaper searches. In addition, postage, photocopying, and telephone
charges are included and will be allocated. Expenses related to the use of
audio/video conferencing equipment for interviews and candidates’ travel for
interviews are the responsibility of Okaloosa County.
Additional services beyond those outlined in this proposal will be billed at our
hourly rate, plus expenses.
Bob Murray, President $200/hr
S. Renee Narloch, Director $150/hr
Rachel Hanselman, Consultant $75/hr
GUARANTEE
We guarantee that, should the selected candidate be terminated for cause
within the first year of employment, we will conduct the search again at no cost
(with the exception of expenses) to the Board. We are confident in our ability
to recruit outstanding candidates and do not expect the Board to find it
necessary to exercise this provision.
BOB MURRAY & ASSOCIATES Budget, Guarantee & Timing PAGE 8
TIMING
We are available to begin the search immediately, and our current workload is such that we
can ensure the Board will receive our full attention throughout the entire recruitment
process. We will be prepared to make our recommendation regarding finalists within 75 to
90 days from the start of the search. A standard recruitment can typically be completed
in 16 weeks and follows an approach and schedule similar to the one below:
WEEK: TASK:
1 Conduct meeting with the Board and others involved in the
process
2 Develop recruitment brochure and advertisements
3 Board reviews recruitment brochure and advertisements
4 Recruitment brochure printed and advertisements placed
5 Active recruitment of candidates begins
9 Closing date
10 Screen resumes
11-12 Recruiter interviews top candidates
12-13 Public records search
Review recommendations with the Board and others involved in
14 the process
Candidates interview with the Board, follow-up interviews, and
15 consultant reference/background checks
16 Candidate selected
BOB MURRAY & ASSOCIATES Budget, Guarantee & Timing PAGE 9
STATEMENT OF PROFESSIONAL STANDARDS
Bob Murray & Associates believes in sound and ethical business practices. We understand
that confidence and respect are imperative to our success. Our services to clients and
candidates involve relationships which depend on good faith efforts. We conduct business
forthrightly with no intentional misrepresentations which could mislead clients or
candidates. We refrain from using any sourcing techniques that involve deception or
falsehood. We do not engage in activities which violate antitrust laws. Communication
between us, our clients and candidates are impartial and accurate, and we make a
concerted effort to see that the position, our clients, and candidates are represented
honestly and factually. We honor the confidentiality of proprietary information
received from clients and candidates and will disclose any knowledge of potential
conflicts of interest to client agencies and candidates.
ADDITIONAL INFORMATION
LITIGATION
Bob Murray & Associates has no prior or pending litigation either civil or
criminal, involving a governmental agency in which the firm, any of its
employees, subcontractors or sub-consultants is or has been involved within the
last three (3) years.
CANDIDATE FEE
Bob Murray & Associates does not receive a fee from any candidates it
recommends nor does it receive a fee from any successfully placed candidate.
E-VERIFY
Bob Murray & Associates utilizes E-verify.
FAIR CREDIT REPORTING ACT
Bob Murray & Associates complies with the Fair Credit Reporting Act changes
effective January 1, 2013 as outlined by the Consumer Financial Protection
Bureau (CFPB).
ASSOCIATION OF EXECUTIVE SEARCH CONSULTANTS (AESC)
Bob Murray & Associates is not a current member of (AESC); however, we abide
by/adhere to the Professional Guidelines and Ethics of this association.
BOB MURRAY & ASSOCIATES Professional Standards PAGE 10