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BOARD OF COUNTY COMMISSIONERS
AGENDA REQUEST
DATE: March 5, 2013
TO: Honorable Chairman and Members of the Board
FROM: Daniel O'Byrne
SUBJECT: Peter Mayer Advertising Task Order 8
DEPARTMENT: Tourist Development
BCC DISTRICT: All
STATEMENT OF ISSUE: Pursuant to Okaloosa County Purchasing Procedures, purchases in
excess of $50,000 require Board approval prior to purchasing. Attached is Task Order 8 from
Peter Mayer Advertising in an amount not to exceed $249,500.00 for Media Pass Through Costs
intended to "drive new visitation and increase bookings to Okaloosa County's Emerald Coast
post-Spring Break through Memorial Day" as described in the Shoulder Season Campaign
section of the approved March 1 - September 30, 2013 Marketing Plan.
BACKGROUND: On December 4, 2012 the Okaloosa County Board of Commissioners
entered into an agreement with Peter Mayer Advertising for the provision of marketing,
advertising, public relations, website and research services, and social media programming in
order to increase tourism and improve the overall economy of Okaloosa County.
"Compensation for Paid Media and Pass Through Costs" is specifically addressed in the
Agreement and states that "the Contractor will be paid for the actual paid media and pass through
costs incurred by the Contractor on behalf of the County with no markup. Such services
provided by the Contractor shall require a Task Order, which shall contain a detailed scope of
services/goods and an estimated not-to-exceed cost for performing such services or delivering
such goods." A copy of the Task Order and a summary description of the services to be provided
are both attached.
The provision of these services was specifically contemplated in the approved Okaloosa County
Tourist Development Department March 1 - September 30, 2013 Marketing Plan, and identified
as a line item entitled "Leisure Campaign/Visit Florida Partnership" in the amount of $500,000
on the corresponding budget.
OPTIONS: Approve/Disapprove
RECOMMENDATIONS: Approve Task Order 8 from Peter Mayer Advertising in an amount
not to exceed $249,500.00 for Media Pass Through Costs intended to drive business to Okaloosa
County post-Spring Break through Memorial Day.
RECOMMENDED BY:
APPROVED BY:
James D. Curry, County Administrator