Okaloosa County BOCC — May 23, 2016 — II. h. TDC Marketing Presentation 5 23

MARKETING REPORT May 23, 2016  Website: Looking Ahead • More opportunities for partners to have a presence on the site, such as: • Guest Blogging • Promotion on Social • Access to Featured Events on homepage • More details to come 2 Current Campaigns 3 2016 Summer Campaign Timing • Ends mid-June • Still performing at a higher rate than 2015 4 Gulf to Table Campaign Timing • Campaign has been extended due to the high engagement levels with Search 5 Upcoming Campaign 6 2016 Fall Campaign Timing • Campaign will launch in mid-June Target • Couples and/or groups without children Creative • Creative will feature new brand campaign with new fall imagery from most recent photoshoot 7 Reminders 8 How do you get involved with Gulf to Table? • Go to the Partner Portal • http://www.emeraldcoastfl.com/partners • Visit ‘Gulf to Table Materials’ • Download logos & our Gulf to Table one-sheeter • Request your Gulf to Table guides and window clings 9 Add Your Specials & Events • Partner Access • http://www.emeraldcoastfl.com/partners • Login: • Accommodation • Password: EmeraldCoast • Submit the following: • Accommodation information • Restaurant information • Special deal • Event 10 Thank You 11