Okaloosa County Tourist Development Council — Jun 27, 2013 — reading text

Sponsors: TDC ITEM (ID # 1879) DOC ID: 1879 Summary of Changes Updated: 7/23/2013 2:42 PM by Aida Wilkinson Page 1 Packet Pg. 19  2.1 SUMMARY OF CHANGES TO ORDINANCE Section 20-72: Tourist Development Plan Tourism Promotion • Provided clarification as to the funding of local film production and advertising projects. To remain consistent with the other uses under Tourism Promotion, Attachment: Summary of Changes to Ordinance - v2 (1879 : Summary of Changes) funding should be permissive rather than mandatory. • Specifically authorized funds to support sponsorships, in addition to special events. • Expanded the focus of promotion beyond just the beach but also the waterways and other Tourist Destination Facilities. Convention Business Development • Expanded the focus of Convention Business Development to provide both indoor and outdoor venues. Product Improvement • Provided for the use of tourist development tax revenues to provide eco-tourism facilities. • Expanded the focus of Product Improvement to provide for the construction of artificial reefs. Reserves • Provided for reserve funds under each penny. Tax Revenue Projections and Allocations • Updated revenue projections under each penny. • Reallocated uses under each penny (see Chart of Proposed Revenue Allocations) Packet Pg. 20  Tourist Development Council Meeting: 07/25/13 02:00 PM 1540 Miracle Strip Parkway Department: Tourist Development Council Fort Walton Beach, FL 32548 Category: Report Prepared By: Aida Wilkinson SCHEDULED Initiator: Aida Wilkinson Sponsors: TDC ITEM (ID # 1880) DOC ID: 1880 Chart of Proposed Updated: 7/23/2013 2:44 PM by Aida Wilkinson Page 1 Packet Pg. 21  2.1 CHART OF PROPOSED REVENUE ALLOCATIONS PENNIES EXISTING ORDINANCE PROPOSED ORDINANCE Provide and improve: • Beach Park Facilities Improvements, maintenance, shoreline protection, enhancement, access, cleanup • Tourist Destination Facilities or restoration of: • Beach Improvements 1ST PENNY • Beaches & Waterways • Maintenance, renourishment, Attachment: Chart of Proposed Revenue Allocations - v2 (1880 : Chart of Proposed Revenue) • Beach Park Facilities restoration and erosion control, shoreline protection, • Tourist Destination Facilities enhancement, access, cleanup of beaches and other waterways 70% dedicated to beach, waterway and tourist destination facility improvements, Eliminated the 70/30 split in revenues. including lifeguards. 30% dedicated to administration. 1) Tourism Services 1) Improvements, landscaping, • Visitor Services 2ND PENNY operations and maintenance of: • Brochure distribution • Beaches & Waterways • Communication & Research • Tourist Destination Facilities 2) Lifeguard services and protection 2) Lifeguard services and protection. 3) Tourist Bureau Administration 3) Tourist Bureau Administration. Provide and improve: • Visitor Welcome or Information Center Operations of: Provide for operations and maintenance of: • Convention Center • Convention Center 3RD PENNY • Beach and Beach Park Facilities • Visitor Welcome or Information • Tourist Destination Facilities Center • Tourist Destination Facilities Provide for the promotion of the use of: • Convention Center • Tourist Destination Facilities 1) Convention Center Debt Service 4TH PENNY NO CHANGE 2) Future Improvements to Convention Center 5TH PENNY Tourism Promotion NO CHANGE Packet Pg. 22  Tourist Development Council Meeting: 07/25/13 02:00 PM 1540 Miracle Strip Parkway Department: Tourist Development Council Fort Walton Beach, FL 32548 Category: Report Prepared By: Aida Wilkinson SCHEDULED Initiator: Aida Wilkinson Sponsors: TDC ITEM (ID # 1881) DOC ID: 1881 May Report Updated: 7/23/2013 2:49 PM by Aida Wilkinson Page 1 Packet Pg. 23  3.1 Okaloosa County Florida Attachment: May-Report-FY 12-13 (1881 : May Report) Tourist Development Tax May Tax Revenue Report Fiscal Year 2012-2013 Don Howard Prepared by Clerk of Circuit Court Patsy Willbanks TD Tax Auditor Packet Pg. 24  3.1 2% Tax Revenue Comparison FY 2012-2013 May 2013 FY FY FY % (+/-) FY % (+/-) Cum (+/-) Attachment: May-Report-FY 12-13 (1881 : May Report) Month 2010 2011 2012 2011-2012 2013 2012-2013 2012-2013 October $208,977.36 $208,664.14 $239,263.06 14.49% $243,636.58 1.83% 1.83% November $84,281.68 $85,578.86 $95,804.36 11.95% $103,842.78 8.39% 3.70% December $94,062.88 $87,168.92 $115,837.94 32.89% $115,399.32 -0.38% 2.66% January $114,386.58 $102,709.90 $118,848.02 15.71% $119,598.16 0.63% 2.23% February $150,589.56 $146,196.00 $175,045.62 19.73% $158,315.82 -9.56% * -0.54% March $290,908.68 $307,516.00 $411,221.10 33.72% $447,446.44 8.81% 2.79% April $311,611.22 $338,990.46 $394,985.04 16.52% $362,385.64 -8.25% -0.02% May $382,012.94 $431,609.94 $518,789.68 20.20% $505,842.80 -2.50% -0.64% June $692,390.26 $916,273.72 $1,102,176.50 20.29% July $593,200.98 $1,099,882.80 $1,102,020.72 0.19% August $302,546.20 $490,081.96 $568,563.58 16.01% September $280,298.58 $411,411.90 $426,859.80 3.75% Total $3,505,266.92 $4,626,084.60 $5,269,415.42 13.91% $2,056,467.54 Total (5%) collections $1,264,606.99 Page 1 Packet Pg. 25  Thousands $300 $600 $900 $0 $1,200 239.3 Oct 243.6 FY 2012 95.8 Nov