Okaloosa County Tourist Development Council — Jun 27, 2013 — reading text

$36,465.00 $0.00 22 OKAT13-43 Website Phase 2 24-Apr 5/8 $45,150.00 $1,380.00 $43,770.00 23 OKAT13-31 Very Emerald Christmas Promotional Recommendations 3/28 $9,775.00 $2,587.50 $7,187.50 24 OKAT13-00 April Base Services 24-Apr 4/29 $36,465.00 $36,465.00 $36,465.00 $0.00 25 OKAT13-41 Lead Generation Campaign Media Planning + Purchasing 24-Apr 5/13 $16,100.00 $1,638.75 $14,461.25 26 OKAT13-30 Summer Campaign Media Planning + Purchasing 3/28 $13,800.00 $2,558.75 $1,178.75 $11,241.25 27 OKAT13-48 Viva 500 15-May 6/12 $29,161.00 $29,161.00 28 OKAT13-00 May Base Services 24-Apr 5/6 $36,465.00 $36,465.00 $0.00 29 OKAT13-06 Beach Re-nourishment Video Production 24-Apr 4/18 $1,700.00 $1,700.00 30 OKAT13-42 Staff Directed Leisure Advertising 8-May 5/13 $31,434.10 $31,434.10 $0.00 31 OKAT13-40 Military Meetings Media Planning 24-Apr 5/9 $8,625.00 $8,625.00 32 OKAT13-39 Summer Campaign Production 2-May 5/13 $19,550.00 $19,550.00 33 OKAT13-30 Summer Campaign Media Pass through cost 10-May 5/21 $100,000.00 $100,000.00 34 OKAT13-42 Staff Directed Groups Meeting and Conventions Advertising 17-May 6/2 $8,500.00 $8,500.00 35 OKAT13-45 Summer PR Campaign 30-May 6/12 $16,100.00 $16,100.00 36 OKAT13-46 Fall PR Campaign 30-May 6/12 $24,945.00 $24,945.00 37 OKAT13-54 Emerald Christmas Campign Concepting 30-May 6/12 $24,725.00 $24,725.00 38 OKAT13-49 NW Florida's Emerald Coast Conventions 30-May 6/12 $14,016.00 $14,016.00 39 OKAT13-52 Fall Campaign Production 3-Jun 6/21 $33,925.00 $33,925.00 40 OKAT13-50 Fall Campaign Media Planning + Purchasing 3-Jun 6/21 $28,750.00 $28,750.00 41 OKAT13-47 Crisis Communications Planning 3-Jun 6/12 $8,050.00 $8,050.00 42 Military Campaign Production (eblast) 17-Jun 7/15 $5,175.00 43 Staff Directed Leisure Advertising (Life's A Beach) 10-Jul $8,721.00 44 Christmas Public Relations $19,824.00 45 Christmas Media Planning 1-Jul 7/15 $28,750.00 46 Christmas Media Purchasing 1-Jul 7/15 $23,000.00 47 OKAT13-00 June Base Services 17-Jun $36,465.00 48 OKAT13-00 July Base Services 17-Jun $36,465.00 49 OKAT13-00 August Base Services 17-Jun 1/0 $36,465.00 50 OKAT13-00 September Base Services 17-Jun 1/0 $36,465.00 51 NW Florida's Emerald Coast Conventions Landing Page 1-Jul 1/0 $7,418.00 52 Website Back-End Development 3-Jul 1/0 $44,850.00 53 Website Copywriting, Editing, Content 3-Jul 1/0 $43,700.00 54 Website Designs and Art Direction 3-Jul $46,000.00 55 Website Front-End Development and Testing 3-Jul $49,450.00 56 Brand TV Media Planning and Script Dev. 1-Jul $23,000.00 57 NW Florida Emerald Coast Convention Collection Media 11-Jul $8,676.55 58 Wedding Guide Photography + Digital Creation 19-Jul $10,541.00 Christmas Production Fall Media $310,345.00 Totals: $1,271,394.22 $638,694.30 $321,058.07 $598,979.92 Packet Pg. 60  3.1 Marketing Plan Budget Budgeted Primary Research $80,000 Task Order 5, MDRG Research $79,200 Remaining $800 Website $350,000 Task Order 1, Website Discovery $34,114 Task Order 15, Interium Website $39,500 Task Order 17, Website Hosting $6,660 Task Order 18, CMS $700 Task Order22, Website Phase 2 $45,150 Attachment: Task Order - Entire List with billing details (1890 : Task Orders) Remaining $223,876 Leisure Campaign/Visit Florida Partnership $500,000 Task Order 8, Shoulder Season Media $249,500 Task Order 30, Staff Directed Leisure Advertising $31,434 Task Order 33, Summer Campaign Media Pass Through Costs $100,000 Remaining $119,066 Groups, Meetings & Conventions Campaign $250,000 Task Order 6, Landing Pages $47,610 Task Order 27, Viva 500 $29,161 Task Order 32, Staff Directed Groups, Meetings and Conventions Advertising $8,500 Remaining $164,729 Collateral/Campaign Production $300,000 Task Order 3, Radian 6 $6,840 Task Order 4, Shoulder Season Media Planning $13,800 Task Order 7, Shouler Season Production $32,775 Task Order 11, Ordinance In-room Card and Enforcement Tag $5,701 Task Order 16, E-newsletter Signup $2,057 Task Order 9, CVB one-sheet $813 Task Order 10, Wedding Guide $24,270 Task Order 25, Lead Generation Campaign Media Planning + Purchasing $16,100 Task Order 26, Summer Campaign Media Planning + Purchasing $13,800 Task Order 31, Military Meetings Media Planning $8,625 Task Order 32, Summer Campaign Production $19,550 Task Order 20, Doolittle Raider Military $24,075 Remaining $131,594 A Very Emerald Christmas Production/Contingency $345,000 Task Order 23, brainstorming $9,775 Remaining $335,225 Base Services/Travel Reimbursement $375,000 Task Order 12, Travel $13,879 Task Order 13, December Base Services $32,936 Task Order 14, January Base Services $36,465 Task Order 19 February Base Services $36,465 Packet Pg. 61  3.1 Task Order 21, March Base Services $36,465 Task Order 24, April Base Services $36,465 Task Order 28, May Base Sevices $36,465 Remaining $145,860 Budget $2,200,000 Penny 1 - Beach Renourishment $1,000,000 Task Order 2, Beach Renourishment $6,613 Task Order 29, Beach Renourishment Video Production $1,700 Attachment: Task Order - Entire List with billing details (1890 : Task Orders) Packet Pg. 62  Tourist Development Council Meeting: 07/25/13 02:00 PM 1540 Miracle Strip Parkway Department: Tourist Development Council Fort Walton Beach, FL 32548 Category: Update Prepared By: Aida Wilkinson SCHEDULED