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Okaloosa County Tourist Development Council — Jun 27, 2013 — reading text
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Directed Leisure Advertising $31,434
Task Order 33, Summer Campaign Media Pass Through Costs $100,000
Staff Directed Leisure Advertising (Life's A Beach) $8,721
Fall Media $310,345
Remaining -$200,000
Groups, Meetings & Conventions Campaign $250,000
Task Order 6, Landing Pages $47,610
Task Order 27, Viva 500 $29,161
Task Order 32, Staff Directed Groups, Meetings and Conventions Advertising $8,500
Task Order 38, Northwest Florida's Emerald Coast Conventions $14,016
Task Order 42, Military Campaign Production $5,175
Task Order 51, NW Florida's Emerald Coast Conventions Landing Page $7,418
Remaining $138,120
Collateral/Campaign Production $300,000
Task Order 3, Radian 6 $6,840
Task Order 4, Shoulder Season Media Planning $13,800
Task Order 7, Shouler Season Production $32,775
Task Order 11, Ordinance In-room Card and Enforcement Tag $5,701
Task Order 16, E-newsletter Signup $2,057
Task Order 9, CVB one-sheet $813
Task Order 10, Wedding Guide $24,270
Task Order 25, Lead Generation Campaign Media Planning + Purchasing $16,100
Task Order 26, Summer Campaign Media Planning + Purchasing $13,800
Task Order 31, Military Meetings Media Planning $8,625
7/23/2013
Packet Pg. 57
3.1
Task Order 32, Summer Campaign Production $19,550
Task Order 20, Doolittle Raider Military $24,075
Task Order 40, Fall Media $28,750
Task Order 39, Fall Creative $33,925
Task Order 36, Fall PR Campaign $24,945
Task Order 32, Summer PR Campaign $16,100
Task Order 41, Crisis Communication $8,050
Christmas PR $19,824
Remaining $0
A Very Emerald Christmas Production/Contingency $345,000
Task Order 23, brainstorming $9,775
Task Order 37, Emerald Christmas Concepting $24,725
Task Order 45, Christmas Media Planning $28,750
Attachment: 2013 Budget Breakdown (1889 : Budget Breakdown)
Task Order 46, Christmas Media Purchasing $23,000
Christmas Production & Planning to Come $183,750
Christmas Contingency $75,000
Remaining $0
Base Services/Travel Reimbursement $375,000
Task Order 12, Travel $13,879
Task Order 13, December Base Services $32,936
Task Order 14, January Base Services $36,465
Task Order 19 February Base Services $36,465
Task Order 21, March Base Services $36,465
Task Order 24, April Base Services $36,465
Task Order 28, May Base Sevices $36,465
Task Order 47, June Base Services $36,465
Task Order 48, July Base Services $36,465
Task Order 49, August Base Services $36,465
Task Order 50, September Base Services $36,465
Remaining $0
Budget $2,200,000
Task Order 2, Beach Renourishment $6,613
Task Order 29, Beach Renourishment Video Production $1,700
Red Type = Task Orders have been submitted but not yet approved by County
Yellow Highlight = Task Orders Not Received
BP Money $800,000
Task Order 56, Brand TV Media Planning and Script Development $23,000
Research $34,500
Media $500,000
Production $242,500
7/23/2013
Packet Pg. 58
Tourist Development Council Meeting: 07/25/13 02:00 PM
1540 Miracle Strip Parkway Department: Tourist Development Council
Fort Walton Beach, FL 32548 Category: Update
Prepared By: Aida Wilkinson
SCHEDULED Initiator: Aida Wilkinson
Sponsors:
TDC ITEM (ID # 1890) DOC ID: 1890
Task Orders
Updated: 7/23/2013 4:57 PM by Aida Wilkinson Page 1
Packet Pg. 59
3.1
7/23/20134:33 PM
Okaloosa County Task Orders
Remaining from
Task Order Job Number Description Sent Approved Approved Amount Billed Paid Approved Amount
1 OKAT13-01 Website Discovery 1/10 $34,114.00 $34,097.50 $26,910.00 $16.50
2 OKAT13-06 Beach Re-nourishment 1/11 $6,613.00 $3,393.22 $1,043.22 $3,219.78
3 OKAT13-19 Radian 6 1/23 $6,840.00 $2,453.85 $1,598.85 $4,386.15
4 OKAT13-26 Shoulder Season Media Planning 1/30 $13,800.00 $13,800.00 $11,931.25 $0.00
5 OKAT13-05 Research 2/19 $79,200.00 $44,750.00 $0.00 $34,450.00
6 OKAT13-13 Landing Pages 2/6 $47,610.00 $6,813.75 $4,686.25 $40,796.25
7 OKAT13-15 Shoulder Season Production 2/25 $32,775.00 $32,772.49 $28,028.74 $2.51
8 OKAT13-44 Media Pass Through 3/5 $249,500.00 $187,112.86 $69,402.40 $62,387.14
9 OKAT13-20 CVB, one-sheet re-print 2/22 $813.00 $691.06 $121.94
10 OKAT13-12 Wedding Guide 2/22 $24,270.00 $22,770.00 $14,432.50 $1,500.00
11 OKAT13-21 Ordinance 08.06 In-Room Card and Enforcement Tag 2/22 $5,701.00 $5,689.74 $11.26
12 OKAT13-27 Travel 3/12 $13,879.00 $12,136.30 $1,742.70
13 OKAT13-00 December Base Services 3/11 $32,936.12 $32,936.12 $32,936.12
14 OKAT13-00 January Base Services 3/11 $36,465.00 $36,465.00 $36,465.00 $0.00
15 OKAT13-25 Interium Website 3/11 $39,500.00 $39,445.00 $9,430.00 $55.00
16 OKAT13-28 E-Newsletter Setup 3/12 $2,057.00 $2,036.93 $2,034.99 $20.07
17 OKAT13-32 Website Hosting Platform 3/28 $6,660.00 $20.00 $6,640.00
18 OKAT13-33 Website CMS 3/28 $700.00 $680.00 $20.00
19 OKAT13-00 February Base Services 3/14 $36,465.00 $36,465.00 $36,465.00 $0.00
Attachment: Task Order - Entire List with billing details (1890 : Task Orders)
20 OKAT13-24 Doolittle Raider Military 4/12 $24,075.00 $8,107.50 $8,050.00 $15,967.50
21 OKAT13-00 March Base Services 4/3 $36,465.00
