Okaloosa County Tourist Development Council — Jun 27, 2013 — reading text

433 12.2% 3,117 5TH 1151 5TH TDT‐TOURISM PROMOTION 599010 RESERVE/CASH CARRYFORWARD 815,134 ‐ 0.0% 815,134 5TH 1151 5TH TDT‐TOURISM PROMOTION 599090 RESERVE FOR CONTINGENCIES 574,853 ‐ 0.0% 574,853 1151 Total 3,848,680 1,608,593 41.8% 2,240,087 5TH 1154 5TH TDT‐CVB 534002 CS‐ADVERTISING ‐ ‐ ‐ ‐ 5TH 1154 5TH TDT‐CVB 540001 TRAVEL IN‐COUNTY 1,000 ‐ 0.0% 1,000 5TH 1154 5TH TDT‐CVB 540002 TRAVEL OUT‐OF‐COUNTY 19,500 6,707 34.4% 12,793 5TH 1154 5TH TDT‐CVB 540005 TRAVEL LODGING EXPENSES 15,000 6,201 41.3% 8,799 5TH 1154 5TH TDT‐CVB 542001 POSTAGE/FREIGHT CHARGES 6,200 887 14.3% 5,313 5TH 1154 5TH TDT‐CVB 547002 PRINTING & BINDING 4,500 1,041 23.1% 3,459 5TH 1154 5TH TDT‐CVB 548001 PROMOTIONAL ACTIVITIES 18,500 17,807 96.3% 693 5TH 1154 5TH TDT‐CVB 548003 TRADE SHOW FEES 16,000 17,451 109.1% (1,451) 5TH 1154 5TH TDT‐CVB 548070 ADVERTISING 31,000 5,268 17.0% 25,732 5TH 1154 5TH TDT‐CVB 549900 MISCELLANEOUS CHARGES ‐ 12 ‐ (12) 5TH 1154 5TH TDT‐CVB 551001 OFFICE SUPPLIES 750 58 7.7% 692 5TH 1154 5TH TDT‐CVB 554001 BOOK/PUB/SUB/MEMBERSHIPS 5,000 5,259 105.2% (259) 5TH 1154 5TH TDT‐CVB 555001 TRAINING/EDUCATION EXPENS 4,000 2,240 56.0% 1,760 1154 Total 121,450 62,931 51.8% 58,519 Packet Pg. 49 3.1 Attachment: FUND104-460-3Q (1882 : Fund 104)  TDD FUND 104 EXPENSE FYE13 3QUARTER 10/1/12 ‐ 6/30/13 Cent Dept Dept Title Account Account Title Budget Spent %Spent Balance 5TH 1155 5TH TDT‐FILM COMMISSION 534002 CS‐ADVERTISING 5,000 4,068 81.4% 932 5TH 1155 5TH TDT‐FILM COMMISSION 534003 CS‐CONSULTING 38,000 28,739 75.6% 9,261 5TH 1155 5TH TDT‐FILM COMMISSION 540002 TRAVEL OUT‐OF‐COUNTY 2,900 2,212 76.3% 688 5TH 1155 5TH TDT‐FILM COMMISSION 540005 TRAVEL LODGING EXPENSES 2,100 1,579 75.2% 521 5TH 1155 5TH TDT‐FILM COMMISSION 542001 POSTAGE/FREIGHT CHARGES 1,200 ‐ 0.0% 1,200 5TH 1155 5TH TDT‐FILM COMMISSION 546900 RM‐TECHINCAL SUPT SERVICE 900 900 100.0% ‐ 5TH 1155 5TH TDT‐FILM COMMISSION 547002 PRINTING & BINDING 2,100 115 5.5% 1,985 5TH 1155 5TH TDT‐FILM COMMISSION 548001 PROMOTIONAL ACTIVITIES 3,200 2,473 77.3% 727 5TH 1155 5TH TDT‐FILM COMMISSION 548003 TRADE SHOW FEES 1,900 2,250 118.4% (350) 5TH 1155 5TH TDT‐FILM COMMISSION 548070 ADVERTISING 3,000 ‐ 0.0% 3,000 5TH 1155 5TH TDT‐FILM COMMISSION 554001 BOOK/PUB/SUB/MEMBERSHIPS 300 ‐ 0.0% 300 1155 Total 60,600 42,336 69.9% 18,264 5TH 1199 RESERVES/MISCELLANEOUS 599090 RESERVE FOR CONTINGENCIES 84,000 ‐ 0.0% 84,000 5TH 1199 RESERVES/MISCELLANEOUS 599145 RESERVE‐TOURIST DEVELOP 1,000,000 ‐ 0.0% 1,000,000 1199 Total 1,084,000 ‐ 0.0% 1,084,000 5TH Total 5,114,730 1,713,860 33.5% 3,400,870 FUND Total 26,527,238 8,741,943 17,785,295 Packet Pg. 50 3.1 Attachment: FUND104-460-3Q (1882 : Fund 104)  Tourist Development Council Meeting: 07/25/13 02:00 PM 1540 Miracle Strip Parkway Department: Tourist Development Council Fort Walton Beach, FL 32548 Category: Report Prepared By: Aida Wilkinson SCHEDULED Initiator: Aida Wilkinson Sponsors: TDC ITEM (ID # 1883) DOC ID: 1883 3rd Quarter Expenses Updated: 7/23/2013 2:55 PM by Aida Wilkinson Page 1 Packet Pg. 51  3.1 Attachment: 3rd Quarter Expenses - Summary (1883 : 3rd Quarter Expenses) BUDGET SPENT % SPENT AVAIL Special Assessment Fund $6,644,635 $4,885,024 73.5% $1,759,611 1st Penny - Tourist $8,765,870 $425,708 4.9% $8,340,162 Development Tax Packet Pg. 52  3.1 Attachment: 3rd Quarter Expenses - Summary (1883 : 3rd Quarter Expenses) BUDGET SPENT % SPENT AVAIL 2nd Penny -Tourist Development Tax 30% Administration $1,966,764 $636,646 32.4% $1,330,118 70% Beach, Waterways, $2,621,679 $763,383 29.1% $1,858,296 etc. TOTAL 2ND PENNY $4,588,443 $1,400,029 30.5% $3,188,414 Packet Pg. 53  3.1 Attachment: 3rd Quarter Expenses - Summary (1883 : 3rd Quarter Expenses) BUDGET SPENT % SPENT AVAIL 3rd Penny – Tourist $5,704,750 $2,144,091 37.6% $3,560,659 Development Tax 4th Penny – Tourist $5,681,875 $1,563,582 27.5% $4,118,293 Development Tax Packet Pg. 54  3.1 Attachment: 3rd Quarter Expenses - Summary (1883 : 3rd Quarter Expenses) BUDGET SPENT % SPENT AVAIL 5th Penny – Tourist $5,114,730 $1,713,860 33.5% $3,400,870 Development Tax Packet Pg. 55  Tourist Development Council Meeting: 07/25/13 02:00 PM 1540 Miracle Strip Parkway Department: Tourist Development Council Fort Walton Beach, FL 32548 Category: Report Prepared By: Aida Wilkinson SCHEDULED Initiator: Aida Wilkinson Sponsors: TDC ITEM (ID # 1889) DOC ID: 1889 Budget Breakdown Updated: 7/23/2013 4:55 PM by Aida Wilkinson Page 1 Packet Pg. 56  3.1 Emerald Coast Convention & Visitor's Bureau Marketing Plan Budget Budgeted Primary Research $80,000 Task Order 5, MDRG Research $79,200 Remaining $800 Website $350,000 Task Order 1, Website Discovery $34,114 Task Order 15, Interium Website $39,500 Task Order 17, Website Hosting $6,660 Task Order 18, CMS $700 Task Order22, Website Phase 2 $45,150 Task Order 52, Website Back-End Development $44,850 Attachment: 2013 Budget Breakdown (1889 : Budget Breakdown) Task Order 53, Website Copywriting, Editing, Content $43,700 Task Order 54, Website Designs and Art Direction $46,000 Task Order 55, Website Front-End Development and Testing $49,450 Photography needs $39,876 Remaining $0 Leisure Campaign/Visit Florida Partnership $500,000 Task Order 8, Shoulder Season Media $249,500 Task Order 30, Staff