Okaloosa County Tourist Development Council — Jun 27, 2013 — reading text

Tourist Development Council 1540 Miracle Strip Parkway Fort Walton Beach, FL 32548 Regular Meeting http://www.okaloosafl.com ~ Agenda ~ Thursday, July 25, 2013 2:00 PM Emerald Coast Convention Center Council Members & Staff Dale E. Peterson Chairman – Owner, Dale E. Peterson Vacations Thomas Rice Vice-Chairman – Owner, Magnolia Grill Restaurant Daniel Empson Owner, Harry T's Lighthouse Restaurant Thom Gossom Owner, Best Gurl, Inc. - Mktg & Comm. Firm Joe Guidry Manager, Ramada Plaza Beach & RV Resorts Rachel Joyce General Manager, Hampton Inn Honorable Kelly Windes Commissioner District 5 Honorable Tuffy Dixon City of Destin Representative Honorable Charles Rigdon City of FWB Representative Daniel O'Byrne Director, Tourist Development Department, Okaloosa County Lynn Hoshihara TDD Attorney Greg Stewart TDD Attorney Pledge of Allegiance, Welcome and Introduction of Rachel Joyce (Dale Peterson - Chairman) I. Consider Okaloosa County Tourist Development Council Meeting Minutes (Dale Peterson - Chairman) a. Tourist Development Council - Regular Meeting - Jun 27, 2013 2:00 PM II. Consider additional proposed updates to the Okaloosa County Tourist Development Plan (Dan O'Byrne/Lynn Hoshihara) Ordinance Amending Summary of Changes Chart of Proposed III. Review Month End May Tax Receipts, June 30th YTD TDD Expenditures by Penny and Peter Mayer Task Orders (Dan O'Byrne) May Report Fund 104 Tourist Development Council Page 1 Printed 7/23/2013 Regular Meeting Minutes July 25, 2013 3rd Quarter Expenses Budget Breakdown Task Orders Marketing Plan IV. TDD Capital Plan Updates by Division a. Beach and Coastal Projects (Jim Trifilio) b. Okaloosa Island Welcome Center (Nancy Hussong) c. Emerald Coast Convention Center (Bill Leaman) V. TDD Staffing Update (Dan O'Byrne) VI. Old Business a. FY 2012/2013 Special Event & Sponsorship Update (Dan O'Byrne) Special Event & Sponsorship b. Convention Center/Veterans Park Master Plan Update (Dan O'Byrne) Master Plan c. Destination Advertising Update 2013 Fall Campaign (Peter Mayer Advertising) Fall Campaign VII. New Business (Dan O'Byrne) a. Consider Budget Transfer Requests Budget Transfer b. Discuss Formulation of Industry Working Groups Tourist Development Council Page 2 Printed 7/23/2013 Regular Meeting Minutes July 25, 2013 VIII. Schedule August TDC Meeting (Dan O'Byrne) a. Thursday August 29, 2013, 2:00 p,m, Emerald Coast Convention Center IX. Public Input a. General (3 minutes each) X. Adjourn Tourist Development Council Page 3 Printed 7/23/2013  1.a Okaloosa County Tourist Development Department 1540 Miracle Strip Parkway Ft. Walton Beach, FL 32548 Minutes Acceptance: Minutes of Jun 27, 2013 3:00 PM (Consider Okaloosa County Tourist Development Council Meeting Minutes (Dale Regular Meeting http://www.okaloosafl.com ~ Minutes ~ Thursday, June 27, 2013 2:00 PM Emerald Coast Convention Center Tourist Development Committee Members Attendee Name Title Status Arrived Departed Dale E. Peterson Chairman Present - - Thomas Rice Vice-Chairman Present - - Michael Bass Resigned - - - Daniel Empson Present - - Thom Gossom Present - - Joe Guidry Present - - Tuffy Dixon Destin Councilman Present - - Charles Rigdon FWB Councilman Present - - Kelly Windes Commissioner District 5 Present - - Daniel O'Byrne Director Present - - Lynn Hoshihara TDD Attorney Present - - Michelle Clarke & Peter Mayer Advertising Present - - Ellen Kempner I. Pledge of Allegiance & Welcome (Dale Peterson) Mr. Rice brought the meeting to order at 2:02 pm with the Pledge of Allegiance. II. Consider Okaloosa County Tourist Development Council Meeting Minutes (Dale Peterson) Motion to Approve May 30, 2013 Meeting Minutes RESULT: MOTION APPROVED [UNANIMOUS] MOVER: Dixon SECONDER: Rice AYES: Empson, Gossom, Guidry, Rigdon, Windes, Peterson III. Consider proposed updates to the Okaloosa County Tourist Development Plan presented in the form of an Ordinance pursuant to Section 125.0104 Florida Statutes. (Dan O’Byrne/Lynn Hoshihara) Mr. O’Byrne reviewed the purpose of the Okaloosa County Tourist Development Plan. He continued by discussing specific edits recently made to the plan’s language. Mr. Guidry asked why Lifeguard services are in the 2nd penny which pays for services, when lifeguards are a beach related expense. Mr. O’Byrne explained it is the lifeguard services that allow the lifeguards to be paid from the 2nd Penny. Okaloosa County Tourist Development Department Page 1 Printed 6/27/2013 Packet Pg. 4  1.a Regular Meeting Minutes June 27, 2013 Motion to Accept the Proposed Changes to the Okaloosa County Tourist Minutes Acceptance: Minutes of Jun 27, 2013 3:00 PM (Consider Okaloosa County Tourist Development Council Meeting Minutes (Dale Development Plan and Recommend Approval to the Board of County Commissioners RESULT: MOTION APPROVED [UNANIMOUS] MOVER: Dixon SECONDER: Rice AYES: Empson, Gossom, Guidry, Rigdon, Windes, Peterson IV. Consider Proposed 2013/2014 Tourist Development Department Budget Pursuant to Section D.200 BUDGET ADOPTION of the TDD Operations & Procedures Manual (Dan O’Byrne/Lynn Hoshihara) Mr. O’Byrne stated he would like to review the proposed budget, penny by penny, with the council in this public forum for approval. He stated he felt it was important to also review the process which should be followed to ensure the TDC is utilized in the manner it was intended. He stressed the Council is a recommendation board. The intent is for them to form recommendations which he will take back to the county administrator, who will in turn take the recommendation to the Board of County Commissioners. Mr. O’Byrne felt it extremely important to do so in a public forum. Mr. O’Byrne continued by reviewing each penny, line-by-line, for the Council’s approval. During the review of the 1st Penny, Mr. Dixon asked what the administration charges listed are. Mr. O’Byrne answered they are the charges paid to the Clerk for their services. Mr. O’Byrne stressed there is a reserve in each penny. Mr. Gossom questioned if the reserve in each penny could be used only in that penny. Mr. O’Byrne answered that was correct, they must be used based on the restrictions from the penny it belongs. Mr. Dixon asked if it was possible to borrow from one penny to another. Mr. O’Byrne responded it could not. The only way that would be possible would if the board was petitioned and approved the request, agreed Mr. O’Byrne and Ms. Hoshihara. Mr. O’Byrne stated the budget is a public document and anyone may view it if they wish to. Mr. Dixon questioned the 3rd Penny line item, Accounting and Auditing. He inquired the amount listed, remarking the amount seemed a low figure for such a service. Mr. Bill Leaman explained the amount covered the day or two outside accountants come to audit the center’s event revenue. Okaloosa County Tourist Development Department Page 2 Printed 6/28/2013 Packet Pg. 5  1.a Regular Meeting Minutes June 27, 2013 Mr. Dixon also questioned why lifeguard pay is listed in the 3rd Penny as well as the 2nd Minutes Acceptance: Minutes of Jun 27, 2013 3:00 PM (Consider Okaloosa County Tourist Development Council Meeting Minutes (Dale Penny. Mr. O’Byrne explained they used to be paid from the 3rd Penny. The amount is listed at zero in the 3rd, and they are now paid out of the 2nd Penny. Mr. Rigdon