Okaloosa County BOCC — May 28, 2015 — I. f. FY16 Strategic Marketing Plan — reading text

Investment & Return: • Cost: $2,700 • Impressions: 40,550 minimum 178  Red Hot Celebrations Rationale: • The travel trade’s event connection • Mission is to be a one-stop shop for tour operators looking to add value to their itineraries by including special events • Database, e-newsletter and website platforms Highlights: • DMO package includes listing of up to three events as part of Red Hot Celebrations’ website and planner e-blast • 2x customized, geo-targeted e-newsletters – 100% SOV • 12 months of online banner advertising at no charge Investment & Return: • Cost: $1,245 • Impressions: 30,500 minimum 179 Religious Groups Plan 180  Christian Meetings & Conventions Association Rationale: • Official newsletter of the Christian Meetings and Conventions Association Highlights: • Circulation: 1,200 • HP4C in each quarterly issue within FY • winter (January), spring (April), summer (August) Investment & Return: • Cost: $1,200 • Impressions: 3,600 minimum 181  Religious Travel Directory Rationale: • Part of Premier Travel Media – network of over 130,000 planners • Integrated print and digital products and site profile summaries Highlights: • 12-month online banner advertising • Religious site inspection: site profile with multiple images, links back to Emerald Coast site Investment & Return: • Cost: $2,290 • Impressions: 48,000 minimum 182  Going On Faith Rationale: • Part of industry- recognized The Group Travel Leader family of publications/websites • Strong voice of faith- based travel • Over 7,000 qualified travel planners for churches and religious organizations Highlights: • 12-month online banner advertising Investment: • Cost: $3,600 • Impressions: 60,000 minimum 183